PR Manager
广州蕲蕲信息科技有限公司
- 公司规模：50-150人
- 公司性质：民营公司
- 公司行业：互联网/电子商务 酒店/旅游
职位信息
- 发布日期：2016-12-14
- 工作地点：广州-天河区
- 招聘人数：若干人
- 工作经验：5-7年经验
- 学历要求：本科
- 语言要求：英语 精通
- 职位月薪：20000-24999/月
- 职位类别：公关经理
职位描述
职位描述：
Mandate
Good media relationship is built on understanding, communication, trust and useful information exchanging. An experienced and knowledgeable local PR manager will help store build positive image around brand and range by active, creative relationship building. This person will contribute to national PR strategy and investment plan to the local market to secure best ROI. Local PR is a crucial member in LM function with good relationship with local media and Key Opinion Leaders (KOL), strong interest and rich knowledge of IKEA brand and range. This person will act as an IKEA ambassador in front of local media and KOL.
Main Responsibilities and Duties
Establish close relationship with local media & KOL, PR partners, and create PR possibility for local store with good combination of IKEA long term priority and local market situation
？Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in local press and online environment.
？Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities etc.
？Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR-material and national approach, including social- and environment issues. Take especially good care of core businesses and create messages around quality, low price, design function and sustainability.
？Sharing latest trend and news around life style, home furnishing, social & environment in the organization
？Always stay in contact with what is going on locally on blogs, talk of the town and local press
？Catch good opportunity, create news around living with children, storage and small space living
？Secure good understanding about the IKEA brand, home furnishing and life at home of local PR partner
？Work with monitoring service provider to create/share where IKEA as a brand is in the market within the organization in monthly base.
Secure good exposure of IKEA brand in local market
？Execute national PR actions well locally with deep understanding and relevant local insight analysis
？Secure good and strong brand image related to event from both visual and copy perspective
Close co-operation with local IKEA FAMILY to create synergy in local marketing communication
？Creatively attract FAMILY members attention to PR event to create bigger noise on local media and web environment
？Involve key influencers among local FAMILY members into PR event
Contact person of interview by media for customers complains
？Duty One:Connect with CR or other function to identify the real issue and response to journalists in a proper way.
？Duty Two: be able to work with SO social media team to monitor and manage the proper response to online user and draw indication to store if needed.
Good budget planning and follow up
？Safeguard the central PR investment in local market
？Prepare PR budget allocation and update SO PR spending and ROI analysis on each project
Team development
？Develop the understanding about IKEA PR knowledge of the local PR team.
举报
分享
Mandate
Good media relationship is built on understanding, communication, trust and useful information exchanging. An experienced and knowledgeable local PR manager will help store build positive image around brand and range by active, creative relationship building. This person will contribute to national PR strategy and investment plan to the local market to secure best ROI. Local PR is a crucial member in LM function with good relationship with local media and Key Opinion Leaders (KOL), strong interest and rich knowledge of IKEA brand and range. This person will act as an IKEA ambassador in front of local media and KOL.
Main Responsibilities and Duties
Establish close relationship with local media & KOL, PR partners, and create PR possibility for local store with good combination of IKEA long term priority and local market situation
？Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in local press and online environment.
？Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities etc.
？Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR-material and national approach, including social- and environment issues. Take especially good care of core businesses and create messages around quality, low price, design function and sustainability.
？Sharing latest trend and news around life style, home furnishing, social & environment in the organization
？Always stay in contact with what is going on locally on blogs, talk of the town and local press
？Catch good opportunity, create news around living with children, storage and small space living
？Secure good understanding about the IKEA brand, home furnishing and life at home of local PR partner
？Work with monitoring service provider to create/share where IKEA as a brand is in the market within the organization in monthly base.
Secure good exposure of IKEA brand in local market
？Execute national PR actions well locally with deep understanding and relevant local insight analysis
？Secure good and strong brand image related to event from both visual and copy perspective
Close co-operation with local IKEA FAMILY to create synergy in local marketing communication
？Creatively attract FAMILY members attention to PR event to create bigger noise on local media and web environment
？Involve key influencers among local FAMILY members into PR event
Contact person of interview by media for customers complains
？Duty One:Connect with CR or other function to identify the real issue and response to journalists in a proper way.
？Duty Two: be able to work with SO social media team to monitor and manage the proper response to online user and draw indication to store if needed.
Good budget planning and follow up
？Safeguard the central PR investment in local market
？Prepare PR budget allocation and update SO PR spending and ROI analysis on each project
Team development
？Develop the understanding about IKEA PR knowledge of the local PR team.
职能类别： 公关经理
公司介绍
广州蕲蕲信息科技有限公司是广州智慧旅游战略合作伙伴，中国网络电视台、央视网旅游独家战略合作机构。
作为广州智慧旅信息化建设的骨干企业，蕲蕲科技在广州旅游局组织指导下，联合中国网络电视台（www.cntv.cn）、央视网（www.cctv.com）、美丽行旅行网（www.mlxing.com)，以移动终端应用为核心，以游客为中心，全力打造“广州旅游APP”让来广州的旅游者在旅游前、旅游中、旅游后都能轻松的获取资讯，规划出行、预订票务、安排吃住、消费支出等，极大改善旅游者的旅游体验，同时有机整合各项旅游服务产业，提升旅游者吃、住、行、游、娱、购、医、学各个旅游环节中的附加值，从而实现旅游者对各类旅游信息的智能感知和利用。
广州蕲蕲信息科技有限公司公司顺应“旅游+互联网”的大潮流、大产业，目前已获千万级风险投资，进入快速发展阶段，旗下网站“美丽行旅行网”（www.mlxing.com）以多品牌、多商家聚合（B2B2C）垂直电商交易模式，通过互动分享社交化营销，专注于消费者的旅游品质与享受，既能让消费者体验高品质旅游产品服务，又能分享快乐、实现自我价值，同时让商家与消费者产生交易的垂直旅游电商交易平台。
公司为员工提供完善的薪酬福利（上市公司规范化标准），工资+奖金+福利（五险一金+节假日+旅游+培训+进修+庆生会+人脉……）+股票期权。
如果您是互联网精英、旅游业精英、传媒界的精英，销售精英……
2016要神马有神马，这里有高薪的工作岗位，这里有年轻活力的团队，这里有你想要的一切！
只要敢想，没有什么做不了！
无限的发展空间，我们的成长邀请你一同参与！
收拾行李，寻找最新的自己，青春是挽不回的水，转眼消失在指尖，用力的浪费，再用力的后悔，不要沉溺于过去，接受新的生活，新的自己，新的团队！
在这里，你能收获的不仅仅是高薪，还有技能、知识和家人！
加入我们吧，美丽行上市的路上有您一定更精彩！
作为广州智慧旅信息化建设的骨干企业，蕲蕲科技在广州旅游局组织指导下，联合中国网络电视台（www.cntv.cn）、央视网（www.cctv.com）、美丽行旅行网（www.mlxing.com)，以移动终端应用为核心，以游客为中心，全力打造“广州旅游APP”让来广州的旅游者在旅游前、旅游中、旅游后都能轻松的获取资讯，规划出行、预订票务、安排吃住、消费支出等，极大改善旅游者的旅游体验，同时有机整合各项旅游服务产业，提升旅游者吃、住、行、游、娱、购、医、学各个旅游环节中的附加值，从而实现旅游者对各类旅游信息的智能感知和利用。
广州蕲蕲信息科技有限公司公司顺应“旅游+互联网”的大潮流、大产业，目前已获千万级风险投资，进入快速发展阶段，旗下网站“美丽行旅行网”（www.mlxing.com）以多品牌、多商家聚合（B2B2C）垂直电商交易模式，通过互动分享社交化营销，专注于消费者的旅游品质与享受，既能让消费者体验高品质旅游产品服务，又能分享快乐、实现自我价值，同时让商家与消费者产生交易的垂直旅游电商交易平台。
公司为员工提供完善的薪酬福利（上市公司规范化标准），工资+奖金+福利（五险一金+节假日+旅游+培训+进修+庆生会+人脉……）+股票期权。
如果您是互联网精英、旅游业精英、传媒界的精英，销售精英……
2016要神马有神马，这里有高薪的工作岗位，这里有年轻活力的团队，这里有你想要的一切！
只要敢想，没有什么做不了！
无限的发展空间，我们的成长邀请你一同参与！
收拾行李，寻找最新的自己，青春是挽不回的水，转眼消失在指尖，用力的浪费，再用力的后悔，不要沉溺于过去，接受新的生活，新的自己，新的团队！
在这里，你能收获的不仅仅是高薪，还有技能、知识和家人！
加入我们吧，美丽行上市的路上有您一定更精彩！
联系方式
- 公司地址：上班地址：中森食博汇