市场总监/Marketing Director_Greater China
贤捷（上海）企业管理咨询有限公司
- 公司规模：150-500人
- 公司性质：合资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2014-04-30
- 工作地点：上海
- 招聘人数：1
- 工作经验：八年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位月薪：面议
- 职位类别：市场/营销/拓展总监
职位描述
Overall Responsibility/ Job Purpose
The Marketing Manager will play a key role in activating and executing marketing activities and helping delivery of the growth objectives of Greater China.
This will direct functional oversight for trade marketing in shop and online, marketing and brand management,, product development and innovation, and all other activities associated with supporting GPN growth within Greater China.
Key Tasks and Responsibilities (not restrictive)
? Build on Global Marketing Plan
o Be the key liaison between HQ Brand Marketing and the local market. Tailor and prioritize marketing plan for Greater China across ON, BSN and ABB supporting the global market strategies while aligning with the global brand positioning
o Create annual planning calendar for all marketing initiatives including media (traditional, digital, social), new product launches, sponsorships, loyalty building programs, events, and retailer marketing programs
? Support Trade & Drive Execution
o Leverage the network of KOLs and athletes to be able to support consumers in engaging with GPN brands and understanding the products
o Initiate and execute marketing plan to help customers and retailers reach and educate more consumers about the GPN range of products matching goals to the right products
o Deploy and execute global toolboxes to drive category affinity, brand awareness and purchasing intention, e.g. build Internet (including e-commerce) and Social Media platforms
o Working with the sales team in developing and executing customer specific trade promotion plans to the maximum efficiency and impact
o Establish an Innovation and Regulatory platform to support localized manufacturing and product customization based on consumer insight matched with regulatory requirements
? Brand Tracking & Measurement
o Develop marketing and competitor intelligence in gaining market and consumer insights which can support and drive the innovation and strategy programmers
o Manage the marketing budget across Greater China allocating key spends to best ROI opportunities Develop business case analysis support for marketing spends/projects outside of budget spends
o Be responsible for tracking and reporting on the metrics on a monthly basis to mgmt. team
Qualification & Experience Requirements
§ University degree or above
§ 5-8 years working experience in marketing or commercial roles
§ Preferably in a leading brand company or consultancy environment specializing in consumer goods or healthcare
§ Experience in developing and executing GTM processes and toolboxes to drive category affinity, brand awareness and purchasing intention
§ Solid track record in driving channel specific programs, brand management and portfolio expansion
§ Excellent communication skills and good customer-service attitude
§ Initiative, responsible, cooperative and efficient
§ Passion for fitness and nutrition essential
§ Persistence and resilience in the pursuit of objectives, willing to take new challenges and resolve issues
§ Good command of English and Mandarin, both in written and spoken
§ Strong computer skills in Word, Excel, PowerPoint
The Marketing Manager will play a key role in activating and executing marketing activities and helping delivery of the growth objectives of Greater China.
This will direct functional oversight for trade marketing in shop and online, marketing and brand management,, product development and innovation, and all other activities associated with supporting GPN growth within Greater China.
Key Tasks and Responsibilities (not restrictive)
? Build on Global Marketing Plan
o Be the key liaison between HQ Brand Marketing and the local market. Tailor and prioritize marketing plan for Greater China across ON, BSN and ABB supporting the global market strategies while aligning with the global brand positioning
o Create annual planning calendar for all marketing initiatives including media (traditional, digital, social), new product launches, sponsorships, loyalty building programs, events, and retailer marketing programs
? Support Trade & Drive Execution
o Leverage the network of KOLs and athletes to be able to support consumers in engaging with GPN brands and understanding the products
o Initiate and execute marketing plan to help customers and retailers reach and educate more consumers about the GPN range of products matching goals to the right products
o Deploy and execute global toolboxes to drive category affinity, brand awareness and purchasing intention, e.g. build Internet (including e-commerce) and Social Media platforms
o Working with the sales team in developing and executing customer specific trade promotion plans to the maximum efficiency and impact
o Establish an Innovation and Regulatory platform to support localized manufacturing and product customization based on consumer insight matched with regulatory requirements
? Brand Tracking & Measurement
o Develop marketing and competitor intelligence in gaining market and consumer insights which can support and drive the innovation and strategy programmers
o Manage the marketing budget across Greater China allocating key spends to best ROI opportunities Develop business case analysis support for marketing spends/projects outside of budget spends
o Be responsible for tracking and reporting on the metrics on a monthly basis to mgmt. team
Qualification & Experience Requirements
§ University degree or above
§ 5-8 years working experience in marketing or commercial roles
§ Preferably in a leading brand company or consultancy environment specializing in consumer goods or healthcare
§ Experience in developing and executing GTM processes and toolboxes to drive category affinity, brand awareness and purchasing intention
§ Solid track record in driving channel specific programs, brand management and portfolio expansion
§ Excellent communication skills and good customer-service attitude
§ Initiative, responsible, cooperative and efficient
§ Passion for fitness and nutrition essential
§ Persistence and resilience in the pursuit of objectives, willing to take new challenges and resolve issues
§ Good command of English and Mandarin, both in written and spoken
§ Strong computer skills in Word, Excel, PowerPoint
公司介绍
Evergreen (China) management & consulting Co., Ltd was established in 2001 and invested by American senior management & consulting group of Evergreen group joined hands with ever green group. The HQ of Evergreen group is located in Sanjose of American with subsidiary companies in China -- Beijing, Shanghai, Suzhou, Shenzhen, Xiamen. It has a high prestige in the international management consultation industry and has obtained great achievements. Over 10 years of experiences indicated that Evergreen Group has senior management & consulting team and professional experts who are from large-scale known enterprises of domestic and abroad so that it can provide outstanding system service for the enterprises.