品牌调研主管Brand Research Supervisor
长安标致雪铁龙汽车有限公司
- 公司规模:1000-5000人
- 公司性质:合资(欧美)
- 公司行业:汽车及零配件
职位信息
- 发布日期:2016-11-15
- 工作地点:深圳
- 招聘人数:1人
- 工作经验:5-7年经验
- 职位月薪:15000-19999/月
- 职位类别:市场/营销/拓展主管
职位描述
职位描述:
主要职责/Major Responsibilities:
1、Target groups profile 主要工作内容
利用通过多方面的媒体数据来定位DS目标用户群Use any data (from Social Media, Media BHS, NCBS or DMS) to continuously refine the profile of DS target groups
2、 产品调研 Product Research
? 新产品研究、上市投放以及市场销售反馈等调研活动的计划制订、执行和监督 Develop, implement and supervise the researching activity planning for new product research, launch and marketing sales.
? 竞争产品销售量、市场份额和销售区域流向信息收集 Collect the information of competitor sales, market share and regional sales flow.
? 竞争产品价格制定及变动策略信息收集 Develop the competitor pricing and collect the information of alteration strategy.
? 汽车行业市场竞争状况 The marketing competitive situation of auto field.
3、 品牌调研 Brand Research
? 品牌跟踪调研、品牌健康度调研Brands follow researching. Brand Health Study follow up
? 竞争产品品牌策略及变动信息跟踪Competitor's brand strategy and alteration information following.
? 与广告、促销和公关办公室合作,收集竞争品牌广告宣传和公关活动的策略Cooperate with the ad, promotion and PR office; collect the competitors' strategies of ad promotion and PR activity.
4、销售漏斗分析Funnel analysis
与其他部门一起对于销售漏斗进行细节分析Lead detailed funnel analysis with all departments in order to track marketing performance from Media to Sales
5、负责沟通协调市场行动计划Coordinate Marketing Action Plan setting by leading the work throughout the organization
6、预算控制 Budget control
任职条件/Qualifications:
1、 在汽车调研与营销领域有3年以上工作经验,有合资企业背景优先;3 years working experiences in marketing research field in auto industry, and JV experience is preferred;
2、 汽车专业或市场营销本科或以上学历Bachelor degree or above, majoring in Auto or Marketing ;
3、 出色的英语口头与书面交流技能,四级及其以上水平 Excellent English oral and written communication skills,pass CET-4 or above
4、 熟悉各品牌汽车产品、有丰富行业资源;Familiar with auto brands and industry resources;
5、 有至少3年团队管理经验,特别是项目管理经验。3-year management experience is required, especially in study leading and project coordination
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主要职责/Major Responsibilities:
1、Target groups profile 主要工作内容
利用通过多方面的媒体数据来定位DS目标用户群Use any data (from Social Media, Media BHS, NCBS or DMS) to continuously refine the profile of DS target groups
2、 产品调研 Product Research
? 新产品研究、上市投放以及市场销售反馈等调研活动的计划制订、执行和监督 Develop, implement and supervise the researching activity planning for new product research, launch and marketing sales.
? 竞争产品销售量、市场份额和销售区域流向信息收集 Collect the information of competitor sales, market share and regional sales flow.
? 竞争产品价格制定及变动策略信息收集 Develop the competitor pricing and collect the information of alteration strategy.
? 汽车行业市场竞争状况 The marketing competitive situation of auto field.
3、 品牌调研 Brand Research
? 品牌跟踪调研、品牌健康度调研Brands follow researching. Brand Health Study follow up
? 竞争产品品牌策略及变动信息跟踪Competitor's brand strategy and alteration information following.
? 与广告、促销和公关办公室合作,收集竞争品牌广告宣传和公关活动的策略Cooperate with the ad, promotion and PR office; collect the competitors' strategies of ad promotion and PR activity.
4、销售漏斗分析Funnel analysis
与其他部门一起对于销售漏斗进行细节分析Lead detailed funnel analysis with all departments in order to track marketing performance from Media to Sales
5、负责沟通协调市场行动计划Coordinate Marketing Action Plan setting by leading the work throughout the organization
6、预算控制 Budget control
任职条件/Qualifications:
1、 在汽车调研与营销领域有3年以上工作经验,有合资企业背景优先;3 years working experiences in marketing research field in auto industry, and JV experience is preferred;
2、 汽车专业或市场营销本科或以上学历Bachelor degree or above, majoring in Auto or Marketing ;
3、 出色的英语口头与书面交流技能,四级及其以上水平 Excellent English oral and written communication skills,pass CET-4 or above
4、 熟悉各品牌汽车产品、有丰富行业资源;Familiar with auto brands and industry resources;
5、 有至少3年团队管理经验,特别是项目管理经验。3-year management experience is required, especially in study leading and project coordination
职能类别: 市场/营销/拓展主管
关键字: 市场 品牌 调研 竞争 策略
公司介绍
长安标致雪铁龙汽车有限公司,由中国长安汽车集团股份有限公司与法国标致雪铁龙汽车股份有限公司共同组建,双方于2010年7月9日在中国和法国政府高层领导共同见证下在法国巴黎正式签署了组建合资企业的协议,注册资本为40亿人民币。
CAPSA jointly established by China Changan Automobile Group and PSA Peugeot Citroen, signed an agreement to form a joint venture company under the witness of the senior leadership of Chinese and French government in Paris July 9.2010, the registered capital is 4 billion yuan.
长安标致雪铁龙初期投资84亿元人民币,建设年产20万辆汽车和20万台发动机的生产能力。未来将根据市场需求逐步扩大产能和新建生产基地,目标是产销100万辆。
CAPSA initially invest 8.4 billion yuan to establish annual production capacity is 200,000 cars and 200,000 engines. CAPSA will increase production capacity and build new production base according to the market requirement, and the target production and sales capacity is 1 million cars.
长安标致雪铁龙集研发、制造、销售与售后于一体,产品包括商用车、乘用车和新能源汽车等,引进安全、环保和节能的世界一流的先进技术,做技术领先和创新领先的企业。
CAPSA’s business include R&D、manufacturing、sales and after-sales,and the products include commercial vehicles, passenger cars, new energy vehicles, etc. CAPSA import safe、environmentally friendly 、 energy efficient and world-class advanced technology,to become a automobile enterprise with advanced technology and innovation.
长安标致雪铁龙已形成较高水平的自主开发能力,研发中心主要集中于新能源汽车、发动机等产品的研发。
CAPSA formed a higher level self-development capacity, CAPSA invest and build a Research & Development center, focus on new energy vehicles, engines and other product development.
长安标致雪铁龙正式成立于2011年11月20日,合资公司的总部和工厂设在深圳龙华区观澜。我们热情期待有志之士加盟我们的事业,我们将为您的发展提供良好的工作环境和广阔的发展平台。
CAPSA preparatory group has kick-off in Nov. 2010, the headquarters and factory located in Guanlan Town, Longhua District, Shenzhen. We keenly welcome the ambitious to join in our company where a bright working environment and a broad development platform will be provided.
各位关注长安标致雪铁龙的朋友们:
长安标致雪铁龙欢迎各类人才应聘我司相关岗位,近来发现在广东一些城市有人冒充长安标致雪铁龙,并以招聘名义进行诈骗活动。我司未在深圳以外的任何地方设立办事处,也未在其他区域设立任何培训中心,请广大求职者提高警惕以防被骗。一旦发现不法行为,请立即向当地公安机关举报。
公司网站:www.ds.com.cn
公司地址:广东省深圳市龙华区观澜观光路1226号
邮政编码: 518110
CAPSA jointly established by China Changan Automobile Group and PSA Peugeot Citroen, signed an agreement to form a joint venture company under the witness of the senior leadership of Chinese and French government in Paris July 9.2010, the registered capital is 4 billion yuan.
长安标致雪铁龙初期投资84亿元人民币,建设年产20万辆汽车和20万台发动机的生产能力。未来将根据市场需求逐步扩大产能和新建生产基地,目标是产销100万辆。
CAPSA initially invest 8.4 billion yuan to establish annual production capacity is 200,000 cars and 200,000 engines. CAPSA will increase production capacity and build new production base according to the market requirement, and the target production and sales capacity is 1 million cars.
长安标致雪铁龙集研发、制造、销售与售后于一体,产品包括商用车、乘用车和新能源汽车等,引进安全、环保和节能的世界一流的先进技术,做技术领先和创新领先的企业。
CAPSA’s business include R&D、manufacturing、sales and after-sales,and the products include commercial vehicles, passenger cars, new energy vehicles, etc. CAPSA import safe、environmentally friendly 、 energy efficient and world-class advanced technology,to become a automobile enterprise with advanced technology and innovation.
长安标致雪铁龙已形成较高水平的自主开发能力,研发中心主要集中于新能源汽车、发动机等产品的研发。
CAPSA formed a higher level self-development capacity, CAPSA invest and build a Research & Development center, focus on new energy vehicles, engines and other product development.
长安标致雪铁龙正式成立于2011年11月20日,合资公司的总部和工厂设在深圳龙华区观澜。我们热情期待有志之士加盟我们的事业,我们将为您的发展提供良好的工作环境和广阔的发展平台。
CAPSA preparatory group has kick-off in Nov. 2010, the headquarters and factory located in Guanlan Town, Longhua District, Shenzhen. We keenly welcome the ambitious to join in our company where a bright working environment and a broad development platform will be provided.
各位关注长安标致雪铁龙的朋友们:
长安标致雪铁龙欢迎各类人才应聘我司相关岗位,近来发现在广东一些城市有人冒充长安标致雪铁龙,并以招聘名义进行诈骗活动。我司未在深圳以外的任何地方设立办事处,也未在其他区域设立任何培训中心,请广大求职者提高警惕以防被骗。一旦发现不法行为,请立即向当地公安机关举报。
公司网站:www.ds.com.cn
公司地址:广东省深圳市龙华区观澜观光路1226号
邮政编码: 518110
联系方式
- Email:vmed.gdt@ca-psa.com
- 公司地址:地址:广东省深圳市龙华区观澜观光路1226号