深圳招聘

职位描述：
The Copy Writer is a member of the Creative Service team that supports creative needs in terms of copy writing for window design and in-store marketing materials. He/She is responsible for copy-writing planning, writing up copies for window messages and for a variety of in-store marketing components (e.g. promotion signages, product signages, etc.) as well as marketing related collaterals that support marketing communications objectives, overall brand positioning, and elevation of customer experience. The respective work would need to meet the objectives/strategies for the Brand and for the business.

In order to meet the deliverables for the brand and for the business, he/she will partner with the Brand Marketing team, Marketing Agencies, Graphic Designers, Production, and Visual Merchandising teams, and other internal teams as appropriate. Given the retail industry nature and fast-moving business needs, there will be a high degree of needs of quick response and executions to ensure the work of copy writing is effectively and efficiently taking in place, and well incorporates into graphic design to complete the creative as a whole.

Essential Duties and Responsibilities:
? Work closely with the Brand Managers and graphic designers to understand the creative brief.
? Comprehend business and communication goals, understand the insight of target audience, and understand the concept of a campaign to develop Chinese and English copies/messages that well translate the concept, brand, and products, and fit into the graphic design.
? Write copies and messages that are concise and customer-centric, aiming at effectively elevating the brand, promoting sale of goods, and services.
? Research, write, edit, and proof-reading all levels of copies including headlines, body copy, legal lines, for all online, offline, external and internal marketing needs.
? Work closely with graphic designers to provide inputs to bring creative ideas to life along the project phases, from the concepting to presentation, through layout development and final executions.
? Develop copies/messages for windows and in-store marketing assets in a variety of formats depending on the brand’s objectives and seasonal themes.
? Leverage creative assets from the Global Center and localize copies/messages for the stores in Greater China (Mainland, Hong Kong, Taiwan).
? Define and maintain a communication tonality and approach that is well designed, simple, bold, modern, and most importantly, authentic to Gap.

Required Qualifications:
? 5 years of advertising planning, editor, or equivalent copy writing experience
? Agency background is a plus
? Working experience in advertising planning and good master of words
? Proven sense to conceptualize creative ideas and accomplished portfolio of prior work
? Have a variety of developed copywriting styles and approaches
? Excellent communication skills to clearly communicate ideas to a team and integrate feedback and direction
? Able to interpret and apply creative direction
? Strong sense and understanding that copy writing/message and graphic design are both crucial to complete a good piece of creative work as a whole.
? Results oriented: able to think both strategically and provide creative solutions
? Ability to deliver work in a timely and brand appropriate way
? Exceptional eye for detail
? An understanding of the Gap brand (including aesthetic and taste level) and products.
? Excellent collaboration and influencing skills
? Highly flexible and adapts well to a rapidly changing, high sense of urgency environment
? Ability to manage and deliver multiple projects at once
? Ability to work independently, prioritize projects and meet deadlines
? Practical knowledge of what it takes to get creative approved and produced
? Relationships: Proven experience and ability to work cross-functionally
? Should be aware of trends and new ideas, and able to incorporate them into work
? Ability to create and innovate – finding new ways to bring the brand promise to life
? Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective.
? Excellent verbal communication skills in Mandarin and English
? Excellent written communication skills in simplified Chinese, English and traditional Chinese
? Passion: For Retail!
Minimum Education Level
? University degree or equivalent experience

Experience Required
? Minimum 5 years of experience in English and Chinese copy writing 举报 分享

GAP为各年龄层消费者带来经典的美国风尚。
 
从1969年创立以来，GAP一直广受时尚消费者青睐，人们喜欢用GAP时髦又休闲的服饰轻松搭配，穿出自己的时尚风格。今天，GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
 
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品，GAP能满足各年龄层消费者的时尚需求。
 
发展至今，GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。