Specialist, E-Commerce Marketing电子商务市场专员
利惠商业（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：服装/纺织/皮革
职位信息
- 发布日期：2016-11-11
- 工作地点：上海
- 招聘人数：1人
- 工作经验：2年经验
- 学历要求：本科
- 职位月薪：8000-9999/月
- 职位类别：电子商务专员
职位描述
职位描述：
Current Job Title: eCommerce Marketing Specialist – eCommerce Department
Scope: (include metrics)
Key Responsibilities Visual Content:
? Photo shooting for kids product, campaign shooting brief and execution
? Product content page design and optimization
? Work with creative agency and operation and merchant team on ecommerce content
? Product page check and confirmation
Social:
? Ecommerce social calendar planning and execution
? Work with social agency on official Weibo and WeChat account daily maintenance to deliver branding and promotion messages
? In charge of KOL social planning and content in part of integrated ecommerce social plan.
? EC platform social content maintain, such as Tmall and JD KOL social.
GWP & Packaging:
? Weekly GWP report
? GWP & Packaging Process follow-up
? GWP sourcing and planning
PO Process:
? Responsible for all PO related issues
Campaign activity
? Ecommerce campaign planning and execution, work closely with operation, merchant, brand marketing and agencies.
? Paid media planning and execution, communicate with agency to optimize result and meet KPI
? Budget planning ?
Job Requirements
Education: Bachelor's degree or above
Attributes: Should be passionate for ecommerce campaigns, have fashion sense
Experience:
? Minimum 2 years solid experiences in ecommerce or digital and social media,
? Experience in brand building in international brand, apparel industry is a plus
? Strong logic thinking, great attention to details and strong customer-centric mindset
? Team Player & Solution Seeker, have can do attitude and positive mindset
? Good communication skill, eager to learn
? Tmall/JD Experience will be a strong plus
? Fluent in oral and written English is a plus
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Current Job Title: eCommerce Marketing Specialist – eCommerce Department
Scope: (include metrics)
Key Responsibilities Visual Content:
? Photo shooting for kids product, campaign shooting brief and execution
? Product content page design and optimization
? Work with creative agency and operation and merchant team on ecommerce content
? Product page check and confirmation
Social:
? Ecommerce social calendar planning and execution
? Work with social agency on official Weibo and WeChat account daily maintenance to deliver branding and promotion messages
? In charge of KOL social planning and content in part of integrated ecommerce social plan.
? EC platform social content maintain, such as Tmall and JD KOL social.
GWP & Packaging:
? Weekly GWP report
? GWP & Packaging Process follow-up
? GWP sourcing and planning
PO Process:
? Responsible for all PO related issues
Campaign activity
? Ecommerce campaign planning and execution, work closely with operation, merchant, brand marketing and agencies.
? Paid media planning and execution, communicate with agency to optimize result and meet KPI
? Budget planning ?
Job Requirements
Education: Bachelor's degree or above
Attributes: Should be passionate for ecommerce campaigns, have fashion sense
Experience:
? Minimum 2 years solid experiences in ecommerce or digital and social media,
? Experience in brand building in international brand, apparel industry is a plus
? Strong logic thinking, great attention to details and strong customer-centric mindset
? Team Player & Solution Seeker, have can do attitude and positive mindset
? Good communication skill, eager to learn
? Tmall/JD Experience will be a strong plus
? Fluent in oral and written English is a plus
职能类别： 电子商务专员
公司介绍
拥有160多年悠久历史的LEVI STRAUSS & CO. (利惠公司)，于1853年在美国旧金山创立。公司设计、生产并销售男装、女装和童装，包括牛仔裤、休闲服饰、上班服装及相关配饰。160年后的今天，公司规模已经大幅扩展，遍及全球50多个国家。LEVI STRAUSS & CO.已成为全球最知名的服装品牌公司，在牛仔裤和休闲服饰市场中所向披靡，无出其右。公司拥有的著名品牌包括：Levi's ，Dockers 以及Levi's Ladies。
从1873年以来，LEVI STRAUSS & CO.就是服装界的领导者,这一年他们创造出世界上***条牛仔裤。可是LEVI STRAUSS & CO.并没有停滞不前，每过十年，他们就为市场带来新的影响力。从Dockers 领导90年代商务休闲服装大改革，到Levi's Ladies塑造完美曲线的原创牛仔女郎，都可以看到LEVI STRAUSS & CO.的努力和成就。我们真诚地邀请有志之士加入这个激情的团队。
从1873年以来，LEVI STRAUSS & CO.就是服装界的领导者,这一年他们创造出世界上***条牛仔裤。可是LEVI STRAUSS & CO.并没有停滞不前，每过十年，他们就为市场带来新的影响力。从Dockers 领导90年代商务休闲服装大改革，到Levi's Ladies塑造完美曲线的原创牛仔女郎，都可以看到LEVI STRAUSS & CO.的努力和成就。我们真诚地邀请有志之士加入这个激情的团队。
联系方式
- Email：bli@levi.com