深圳招聘

职位描述：
Context/Scope:
The Customer Marketing role is to lead the development of scalable National BTL Marketing programs supporting both Brand Marketing and Field Sales. Working cross functionally with marketing, sales and regional customer marketing colleagues, this role offers direction in understanding the most effective sales drivers in the retail environment and tailors programs to leverage these drivers.
The role acts as a bridge to support many functions across the business through transparent communication requiring attention to detail and astute financial acumen. Finally, the role is also responsible for the effective measurement and evaluation of promotional activities.

Purpose of Role:
To grow sales volume, brand share and profitability by developing and implementing a range of customer activities, consumer promotions, brand and retail initiatives, aligned with pan regional and regional brand and marketing strategies.

Top Accountabilities:
? Budget management
? Deliver on cyclical timeline requirements to ensure activity is developed and delivered on time, in full.
? Develop the quarterly activity plan for each brand at city/CDOS/contract type level
? Work with regional teams to develop outlet plans based on the above
? Track and evaluate execution of plan
? Manage field sales feedback process on activation issues & opportunities
? Develop, manage and track execution standards of identified brand sales drivers
? Deliver activation targets and other KPI requirements
? Coach regions on outlet planning, execution standards, and performance indicators

Qualifications and Experience Required:
? 8+ years in Sales and / or Brand Marketing with strong track record
? Analytical thinking, data trend analysis, insight generation
? Self-motivated and willingness to push the boundary
? Ability to work in diverse environment with strong cross functional communication ability
? Good understanding of DWS Capabilities, tools and systems and how these interact together to deliver brilliant execution in outlet
? Experienced in CDOS, QDVPPP, Sales Capabilities such as structured call, persuasive selling & brand passion, Targeted Trade Investment, Customer Profitability
? Requires strong financial understanding & basic modeling skills 举报 分享

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at **************. Visit Diageo’s global responsible drinking resource, ***************, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

帝亚吉欧是全球知名的酒业集团，公司旗下汇聚一系列杰出的品牌，包括Johnnie Walker（尊尼获加）、Crown Royal (皇冠)、JεB （珍宝）、Windsor（温莎）等威士忌品牌， Smirnoff（斯米诺）、Cîroc（诗珞珂）、Ketel One（坎特一号）等伏特加品牌, 以及Captain Morgan（摩根船长）、Baileys（百利）、Don Julio（唐·胡里奥）、Tanqueray（添加利）和Guinness（健力士）。

帝亚吉欧同时在伦敦证券交易所和纽约证券交易所上市，我们的产品在全世界180多个国家和地区销售。更多关于我们的员工、品牌以及业绩的信息，敬请浏览**************。同时诚邀您访问***************， 获取更多关于帝亚吉欧理性饮酒的资讯。

帝亚吉欧大中华区（中国大陆、中国台湾、中国香港和中国澳门）成立于2002年，总部设在上海。帝亚吉欧旗下的优秀品牌，如Johnnie Walker (尊尼获加)、Haig Club(翰格蓝爵)、The Singleton (苏格登)、Baileys（百利）、Guinness（健力士）等都深受大中华区消费者青睐。同时，帝亚吉欧致力于将中国高端白酒品牌水井坊带入国际市场。

精彩生活，欢庆无限。