市场策略和广告经理Marketing Strategy & AD Manager
长安标致雪铁龙汽车有限公司
- 公司规模:1000-5000人
- 公司性质:合资(欧美)
- 公司行业:汽车及零配件
职位信息
- 发布日期:2016-10-19
- 工作地点:深圳
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 语言要求:英语 精通
- 职位月薪:300000-800000/年
- 职位类别:市场/营销/拓展经理 媒介经理
职位描述
1. 品牌各项KPI指标的达成for reaching KPI of branding;
2. 建立DS品牌发展策略,年度规划和日常品牌活动计划的执行、监控及调;整for establishment of DS branding development strategy, annual planning and review and adjustment of daily branding activities;
3. 对DS创意内容的规划、制作和传播;for building DS planning, making and launching of DS branding creative contents;
4. 整合传统媒体和网络媒体并达到传播效率和效果的最大化;for ensuring the best use of traditional media and new media to most enlarge the effect and efficiency of
5. 相关广告代理公司的管理;for managing agencies
主要职责 Major Responsibilities:
360度创意/媒介/数字营销计 划来触达DS目标人群负责开发及实施品牌广告创意与媒介计划,以最有效率的方式(单车成本)达到销售目标;
Build 360° plan Creative / Media / Digital plan that is able to address DS target groups and reach sales objectives in the most efficient way (CPU)
建立沟通计划在对的时间对正确的人发送正确的信息;
Build contact plan that will deliver the right message to the right people at the right time
产生和实现品牌广告想法,媒介计划来支持销售;
Create and realize brand advertising idea, media plan to support sale.
为全部门提供创意材料且对部门和经销商制作的广告创意物料进行确认生效;
Provide creative material for all departments and validate all campaign materials produced by all departments and dealers
负责制订沟通和媒介计划、计划的执行及效果评估;
Formulate communication and media plan, its execution and evaluation.
建立优秀的数字营销体验和数字营销创新工具。销售线索漏斗分析和展开行动计划来优化销售和市场的效能;
Build best in class digital experience and innovative digital tools
Lead sales funnel analysis and develop action plan to improve efficiency of sales and marketing
对广告代理商进行管理、工作质量及效率进行评估;
Supervise advertising agency, evaluate its working quality and efficiency
制订并管理市场沟通预算,与品牌团队合作,就费用水平达成一致意见,保留当前及预测费用报告;
Formulate and manage market communication budget, work with brand team for common agreements on expenses, keep budget report.
小组建立者及“结果导向”经理
Team builder and “results oriented” manager
任职条件 Qualifications:
· 在汽车或者奢侈品或者广告代理商领域8年以上经验,有5年左右团队管理经验 ,有甲方市场部管理工作经验
At least eight years’ experience in auto AD field or Luxury or Agency, and five years’ management experience is required, worked in client side Marketing Dept. with management experience
· 媒介/广告经验是必须的Media / Advertising experience is mandatory
· 创新及数字导向思维Innovation combined to data driven mindset
· 大学本科毕业
Bachelor degree
· 出色的英语口头与书面交流技能,出色的沟通技能,有魅力的
Excellent English oral and written communication skills
Strong communication skills, charismatic
职能类别: 市场/营销/拓展经理 媒介经理
关键字: 市场 汽车 策略 经理 创意 广告
公司介绍
CAPSA jointly established by China Changan Automobile Group and PSA Peugeot Citroen, signed an agreement to form a joint venture company under the witness of the senior leadership of Chinese and French government in Paris July 9.2010, the registered capital is 4 billion yuan.
长安标致雪铁龙初期投资84亿元人民币,建设年产20万辆汽车和20万台发动机的生产能力。未来将根据市场需求逐步扩大产能和新建生产基地,目标是产销100万辆。
CAPSA initially invest 8.4 billion yuan to establish annual production capacity is 200,000 cars and 200,000 engines. CAPSA will increase production capacity and build new production base according to the market requirement, and the target production and sales capacity is 1 million cars.
长安标致雪铁龙集研发、制造、销售与售后于一体,产品包括商用车、乘用车和新能源汽车等,引进安全、环保和节能的世界一流的先进技术,做技术领先和创新领先的企业。
CAPSA’s business include R&D、manufacturing、sales and after-sales,and the products include commercial vehicles, passenger cars, new energy vehicles, etc. CAPSA import safe、environmentally friendly 、 energy efficient and world-class advanced technology,to become a automobile enterprise with advanced technology and innovation.
长安标致雪铁龙已形成较高水平的自主开发能力,研发中心主要集中于新能源汽车、发动机等产品的研发。
CAPSA formed a higher level self-development capacity, CAPSA invest and build a Research & Development center, focus on new energy vehicles, engines and other product development.
长安标致雪铁龙正式成立于2011年11月20日,合资公司的总部和工厂设在深圳龙华区观澜。我们热情期待有志之士加盟我们的事业,我们将为您的发展提供良好的工作环境和广阔的发展平台。
CAPSA preparatory group has kick-off in Nov. 2010, the headquarters and factory located in Guanlan Town, Longhua District, Shenzhen. We keenly welcome the ambitious to join in our company where a bright working environment and a broad development platform will be provided.
各位关注长安标致雪铁龙的朋友们:
长安标致雪铁龙欢迎各类人才应聘我司相关岗位,近来发现在广东一些城市有人冒充长安标致雪铁龙,并以招聘名义进行诈骗活动。我司未在深圳以外的任何地方设立办事处,也未在其他区域设立任何培训中心,请广大求职者提高警惕以防被骗。一旦发现不法行为,请立即向当地公安机关举报。
公司网站:www.ds.com.cn
公司地址:广东省深圳市龙华区观澜观光路1226号
邮政编码: 518110
联系方式
- Email:vmed.gdt@ca-psa.com
- 公司地址:地址:广东省深圳市龙华区观澜观光路1226号