数字营销主管Digital Marketing Supervisor
长安标致雪铁龙汽车有限公司
- 公司规模:1000-5000人
- 公司性质:合资(欧美)
- 公司行业:汽车及零配件
职位信息
- 发布日期:2016-10-18
- 工作地点:深圳
- 招聘人数:1人
- 学历要求:本科
- 语言要求:英语 良好
- 职位月薪:15000-19999/月
- 职位类别:渠道/分销主管
职位描述
职位描述:
Digital Marketing Supervisor is responsible for analyzing digital environment, for developing outstanding digital strategy, for optimizing the performance of DS digital ecosystem, for managing agencies and for respecting all budget constraints.数字营销主管需要分析数字营销环境,发展出色的数字营销策略,优化DS数字营销生态系统的表现,管理代理商并且进行预算控制。
主要职责/Major Responsibilities:
1. Identify digital trends in Automotive and Luxury sectors 认同汽车行业和奢侈品领域数字营销趋势
2. Build strategy that will make DS Brand stand out from competition in an omnichannel approach 在全网络渠道建立DS品牌在竞品中脱颖而出的策略
3. Implement innovative digital approach to ensure the Brand attractiveness 实施有创新性的数字营销解决方案以确保品牌知名度
4. Responsible for developing any brand DS website (corporate, promotion campaign, configuration, dealer locator …) 负责发展DS网站(公司介绍、促销活动、配置器、经销商查询等)
5. Responsible for designing contact plan to prospects / customers 负责设计针对潜客和顾客的沟通计划
6. Ensure the best in class consumer experience on our website (information quality, architecture …) 确保我们网站的最优用户体验(信息质量、网站架构等)
7. Responsible for developing and integrating forms 负责发展和整合表单
8. Improve digital ecosystem for ensuring better conversion rate (traffic to leads, traffic to stores) 优化数字营销生态系统,以确保更好的转化率(访问量至销售线索,访问量至到店客流)
9. Responsible for developing brand content and promotion message to fans, prospects and customers (DS website editorials, Social Media plan, e Direct Mailing ….) 负责对粉丝、潜客和顾客发展品牌内容和促销信息(包括DS网站的编辑,社交媒体计划,电子邮件等)
10. Track digital performance of DS ecoystem and keep optimizing conversion rate 监测DS数字营销生态系统性能,并且优化转化率
11. Manage relationship with Digital Agencies 管理数字营销代理公司
12. Budget control 预算控制
任职条件/Qualifications:
1. 5 above years work experiences in Digital and in auto network field在数字营销和汽车网络营销领域5年以上经验
2. At least 1-year management experience is required 有至少一年团队管理经验
3. Bachelor degree 大学本科学历
4. Excellent oral English and written communication skills, pass CET-6 or above 出色的英语口头与书面交流技能,六级及其以上水平
举报
分享
Digital Marketing Supervisor is responsible for analyzing digital environment, for developing outstanding digital strategy, for optimizing the performance of DS digital ecosystem, for managing agencies and for respecting all budget constraints.数字营销主管需要分析数字营销环境,发展出色的数字营销策略,优化DS数字营销生态系统的表现,管理代理商并且进行预算控制。
主要职责/Major Responsibilities:
1. Identify digital trends in Automotive and Luxury sectors 认同汽车行业和奢侈品领域数字营销趋势
2. Build strategy that will make DS Brand stand out from competition in an omnichannel approach 在全网络渠道建立DS品牌在竞品中脱颖而出的策略
3. Implement innovative digital approach to ensure the Brand attractiveness 实施有创新性的数字营销解决方案以确保品牌知名度
4. Responsible for developing any brand DS website (corporate, promotion campaign, configuration, dealer locator …) 负责发展DS网站(公司介绍、促销活动、配置器、经销商查询等)
5. Responsible for designing contact plan to prospects / customers 负责设计针对潜客和顾客的沟通计划
6. Ensure the best in class consumer experience on our website (information quality, architecture …) 确保我们网站的最优用户体验(信息质量、网站架构等)
7. Responsible for developing and integrating forms 负责发展和整合表单
8. Improve digital ecosystem for ensuring better conversion rate (traffic to leads, traffic to stores) 优化数字营销生态系统,以确保更好的转化率(访问量至销售线索,访问量至到店客流)
9. Responsible for developing brand content and promotion message to fans, prospects and customers (DS website editorials, Social Media plan, e Direct Mailing ….) 负责对粉丝、潜客和顾客发展品牌内容和促销信息(包括DS网站的编辑,社交媒体计划,电子邮件等)
10. Track digital performance of DS ecoystem and keep optimizing conversion rate 监测DS数字营销生态系统性能,并且优化转化率
11. Manage relationship with Digital Agencies 管理数字营销代理公司
12. Budget control 预算控制
任职条件/Qualifications:
1. 5 above years work experiences in Digital and in auto network field在数字营销和汽车网络营销领域5年以上经验
2. At least 1-year management experience is required 有至少一年团队管理经验
3. Bachelor degree 大学本科学历
4. Excellent oral English and written communication skills, pass CET-6 or above 出色的英语口头与书面交流技能,六级及其以上水平
职能类别: 渠道/分销主管
关键字: 销售 汽车 渠道 电子商务 营销
公司介绍
长安标致雪铁龙汽车有限公司,由中国长安汽车集团股份有限公司与法国标致雪铁龙汽车股份有限公司共同组建,双方于2010年7月9日在中国和法国政府高层领导共同见证下在法国巴黎正式签署了组建合资企业的协议,注册资本为40亿人民币。
CAPSA jointly established by China Changan Automobile Group and PSA Peugeot Citroen, signed an agreement to form a joint venture company under the witness of the senior leadership of Chinese and French government in Paris July 9.2010, the registered capital is 4 billion yuan.
长安标致雪铁龙初期投资84亿元人民币,建设年产20万辆汽车和20万台发动机的生产能力。未来将根据市场需求逐步扩大产能和新建生产基地,目标是产销100万辆。
CAPSA initially invest 8.4 billion yuan to establish annual production capacity is 200,000 cars and 200,000 engines. CAPSA will increase production capacity and build new production base according to the market requirement, and the target production and sales capacity is 1 million cars.
长安标致雪铁龙集研发、制造、销售与售后于一体,产品包括商用车、乘用车和新能源汽车等,引进安全、环保和节能的世界一流的先进技术,做技术领先和创新领先的企业。
CAPSA’s business include R&D、manufacturing、sales and after-sales,and the products include commercial vehicles, passenger cars, new energy vehicles, etc. CAPSA import safe、environmentally friendly 、 energy efficient and world-class advanced technology,to become a automobile enterprise with advanced technology and innovation.
长安标致雪铁龙已形成较高水平的自主开发能力,研发中心主要集中于新能源汽车、发动机等产品的研发。
CAPSA formed a higher level self-development capacity, CAPSA invest and build a Research & Development center, focus on new energy vehicles, engines and other product development.
长安标致雪铁龙正式成立于2011年11月20日,合资公司的总部和工厂设在深圳龙华区观澜。我们热情期待有志之士加盟我们的事业,我们将为您的发展提供良好的工作环境和广阔的发展平台。
CAPSA preparatory group has kick-off in Nov. 2010, the headquarters and factory located in Guanlan Town, Longhua District, Shenzhen. We keenly welcome the ambitious to join in our company where a bright working environment and a broad development platform will be provided.
各位关注长安标致雪铁龙的朋友们:
长安标致雪铁龙欢迎各类人才应聘我司相关岗位,近来发现在广东一些城市有人冒充长安标致雪铁龙,并以招聘名义进行诈骗活动。我司未在深圳以外的任何地方设立办事处,也未在其他区域设立任何培训中心,请广大求职者提高警惕以防被骗。一旦发现不法行为,请立即向当地公安机关举报。
公司网站:www.ds.com.cn
公司地址:广东省深圳市龙华区观澜观光路1226号
邮政编码: 518110
CAPSA jointly established by China Changan Automobile Group and PSA Peugeot Citroen, signed an agreement to form a joint venture company under the witness of the senior leadership of Chinese and French government in Paris July 9.2010, the registered capital is 4 billion yuan.
长安标致雪铁龙初期投资84亿元人民币,建设年产20万辆汽车和20万台发动机的生产能力。未来将根据市场需求逐步扩大产能和新建生产基地,目标是产销100万辆。
CAPSA initially invest 8.4 billion yuan to establish annual production capacity is 200,000 cars and 200,000 engines. CAPSA will increase production capacity and build new production base according to the market requirement, and the target production and sales capacity is 1 million cars.
长安标致雪铁龙集研发、制造、销售与售后于一体,产品包括商用车、乘用车和新能源汽车等,引进安全、环保和节能的世界一流的先进技术,做技术领先和创新领先的企业。
CAPSA’s business include R&D、manufacturing、sales and after-sales,and the products include commercial vehicles, passenger cars, new energy vehicles, etc. CAPSA import safe、environmentally friendly 、 energy efficient and world-class advanced technology,to become a automobile enterprise with advanced technology and innovation.
长安标致雪铁龙已形成较高水平的自主开发能力,研发中心主要集中于新能源汽车、发动机等产品的研发。
CAPSA formed a higher level self-development capacity, CAPSA invest and build a Research & Development center, focus on new energy vehicles, engines and other product development.
长安标致雪铁龙正式成立于2011年11月20日,合资公司的总部和工厂设在深圳龙华区观澜。我们热情期待有志之士加盟我们的事业,我们将为您的发展提供良好的工作环境和广阔的发展平台。
CAPSA preparatory group has kick-off in Nov. 2010, the headquarters and factory located in Guanlan Town, Longhua District, Shenzhen. We keenly welcome the ambitious to join in our company where a bright working environment and a broad development platform will be provided.
各位关注长安标致雪铁龙的朋友们:
长安标致雪铁龙欢迎各类人才应聘我司相关岗位,近来发现在广东一些城市有人冒充长安标致雪铁龙,并以招聘名义进行诈骗活动。我司未在深圳以外的任何地方设立办事处,也未在其他区域设立任何培训中心,请广大求职者提高警惕以防被骗。一旦发现不法行为,请立即向当地公安机关举报。
公司网站:www.ds.com.cn
公司地址:广东省深圳市龙华区观澜观光路1226号
邮政编码: 518110
联系方式
- Email:vmed.gdt@ca-psa.com
- 公司地址:地址:广东省深圳市龙华区观澜观光路1226号