资深市场专员（服装零售行业优先）
利越（上海）服装商贸有限公司
- 公司规模：1000-5000人
- 公司性质：外资(非欧美)
- 公司行业：服装/纺织/皮革
职位信息
- 发布日期：2016-09-21
- 工作地点：成都-锦江区
- 招聘人数：1人
- 工作经验：3-4年经验
- 职位月薪：8000-9999/月
- 职位类别：市场/营销/拓展主管 市场通路专员
职位描述
职位描述：
1. 当地商场合作 Shopping Mall Ad / Cooperation
a. 当地商场广告宣传的联络、跟进和关系维护。 Work closely with local shopping malls to get, follow and maintain all the brand Advertisement.
b. 商场主要推广活动的参与、安排和执行。Work with shopping malls on different co-op promotions and to deliver quality & timely execution.
c. 店铺周期性活动的规划、协调和执行。Plan and implement all in-store campaigns in the area for different seasons / themes / purposes.
d. 活动的反馈和报告处理。Provide post program analysis and evaluation against pre-set KPI.
2. 日常市场部活动跟进管理 Retail Promotion Activities
a. 紧密和销售部门沟通合作，根据需要或总部安排来跟进各类促销活动。 Work closely with local operation and make sure all promotions fully and properly managed based on local situation & head quarter’s guidance.
b. 管理安排所有促销和活动相关的物料和人手。 Arrange all promotion related materials and promoters.
c. 根据店铺的需要提供定制化的促销支持。 Support stores with customized promotions whenever necessary.
d. 确保活动的进行并提供相关分析报告。 Progress monitoring and report analysis.
e. 和销售部门紧密合作，确保整个会员计划的正确和有效的实施和维护。 Work closely with retail to make sure proper and accurate implementation of the whole grogram.
f. 针对广告、活动和市场推广活动，给予当地加盟商有有效的支持和沟通。Support local franchisers efficiently for advertisements and promotions.
3. 公关及资源合作 PR / Cross Over
a. 利用自身的媒体资源进行有效合作，增加媒体的曝光率。Liaise and communicate with local media / agency to drive coverage in different channels.
b. 利用当地明星及 KOL的资源开发品牌植入的渠道。Establish and maintain relationships with key influencers such as media / KOL / celeb to obtain potential cooperation opportunity in the area.
c. 开拓当地更多的服装赞助、品牌植入的有效渠道并策划执行该项目。Develop sponsoring and product placement chances to enhance reputation and brand awareness.
g. 利用当地市场资源开发、策划并执行跨界/商户联合等项目。 Develop and manage cross-over campaigns and promotions with outside partners in local area.
岗位要求：
1. 至少3年相关的市场经验
2. 熟悉中国零售和服装领域，有媒体、供应商、KOL资源的优先
3. 对品牌和市场学习有浓厚兴趣
4. 有具备灵活的市场视角和数据敏锐度的优先
5. 英语良好
举报
分享
1. 当地商场合作 Shopping Mall Ad / Cooperation
a. 当地商场广告宣传的联络、跟进和关系维护。 Work closely with local shopping malls to get, follow and maintain all the brand Advertisement.
b. 商场主要推广活动的参与、安排和执行。Work with shopping malls on different co-op promotions and to deliver quality & timely execution.
c. 店铺周期性活动的规划、协调和执行。Plan and implement all in-store campaigns in the area for different seasons / themes / purposes.
d. 活动的反馈和报告处理。Provide post program analysis and evaluation against pre-set KPI.
2. 日常市场部活动跟进管理 Retail Promotion Activities
a. 紧密和销售部门沟通合作，根据需要或总部安排来跟进各类促销活动。 Work closely with local operation and make sure all promotions fully and properly managed based on local situation & head quarter’s guidance.
b. 管理安排所有促销和活动相关的物料和人手。 Arrange all promotion related materials and promoters.
c. 根据店铺的需要提供定制化的促销支持。 Support stores with customized promotions whenever necessary.
d. 确保活动的进行并提供相关分析报告。 Progress monitoring and report analysis.
e. 和销售部门紧密合作，确保整个会员计划的正确和有效的实施和维护。 Work closely with retail to make sure proper and accurate implementation of the whole grogram.
f. 针对广告、活动和市场推广活动，给予当地加盟商有有效的支持和沟通。Support local franchisers efficiently for advertisements and promotions.
3. 公关及资源合作 PR / Cross Over
a. 利用自身的媒体资源进行有效合作，增加媒体的曝光率。Liaise and communicate with local media / agency to drive coverage in different channels.
b. 利用当地明星及 KOL的资源开发品牌植入的渠道。Establish and maintain relationships with key influencers such as media / KOL / celeb to obtain potential cooperation opportunity in the area.
c. 开拓当地更多的服装赞助、品牌植入的有效渠道并策划执行该项目。Develop sponsoring and product placement chances to enhance reputation and brand awareness.
g. 利用当地市场资源开发、策划并执行跨界/商户联合等项目。 Develop and manage cross-over campaigns and promotions with outside partners in local area.
岗位要求：
1. 至少3年相关的市场经验
2. 熟悉中国零售和服装领域，有媒体、供应商、KOL资源的优先
3. 对品牌和市场学习有浓厚兴趣
4. 有具备灵活的市场视角和数据敏锐度的优先
5. 英语良好
职能类别： 市场/营销/拓展主管 市场通路专员
关键字： marketing 市场 KOL PR
公司介绍
利越（上海）服装商贸有限公司致力于国际时尚品牌的零售经营业务，品牌足迹遍布全国各地，并开设超过200家销售网点。公司业务集设计、生产、销售、物流于一体，成功的将时尚摩登元素和国际品牌运营连接在一起。
联系方式
- 公司地址：地址：span上海市闵行区宜山路2000号利丰广场主楼12楼