深圳招聘

Razer
Title: Sr. Marketing Executive, Social Media
Location: Shanghai
Report to Sr. Marketing Manager
Job Description:
Conducts the operations of Social Media, such as to achieve strategic and operational business goals and targeted financial and content quality results. You’re web and tech savvy with a talent for telling stories. You’ve had experience managing social media properties for a business and you like interacting with new people. You actively use Wechat, LinkedIn, Instagram and other social media sites. You have a talent for writing and understand the audience and the media you’re using to deliver your message. You are a positive person, can multi-task, and are able to communicate verbally and in writing.
Key Responsibilities:
Manage day-to-day social media strategy and activities for Razer Official WeChat
Manage and grow social channels focusing on engagement and community growth.
Manage presence on social networks and other similar community sites, including scheduling content and handling any issues immediately and appropriately.
Monitor effective benchmarks for measuring the impact of social media programs and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Manage paid social media channels to accurately segment readers.
Actively network and source local social media partnerships to strengthen the community and grow followers.
Create and manage reporting, profile moderation, outreach activities, etc.
Requirements:
Bachelor’s degree from an accredited university in Marketing, Business Administration, Communication
Social Media Marketing experience (2-3 years preferable)
Knowledge of gaming in China is a must
High level of familiarity with online social channels (WeiXin Wechat, Instagram, LinkedIn, etc.)
A self-starter who combines a high level of creativity with strong organization skills
Must be tech savvy; Good with smartphone apps and technology; Photoshop experience is a plus
Efficient problem solver with excellent written and oral communication skills
Agency or Media Owner experience

职位描述：
负责社交媒体运营，通过粉丝数量和有质量的内容，达到公司战略业务目标。了解网页和技术并有文案天赋。有管理社交媒体经验，热爱与人沟通。在微信，linkedin，instagram等社交媒体上活跃。了解粉丝和发布信息的媒体。乐观，适应多任务化，善于沟通，有文案天赋。
主要职责：
负责每天雷蛇官方微信和其他媒体的活动。
负责发展其他社交渠道已达到促进交流的目的。
负责社交网络和其他相关交流媒体的内容的安排，及时适当处理问题。
根据标准评估设计媒体活动的效果，通过分析，检查，报告是活动效果最大化。
管理第三方媒体渠道精确定位读者粉丝。
积极与互联网和本地社交媒体伙伴建立联系，促进粉丝增长。
负责相关报告，介绍模板，媒介推广活动等。
要求：
市场营销或市场通信学士学位
2-3年社交媒体相关经验
了解中国游戏行业
高度熟悉在线社交渠道（微信，微博等）
主动的，有创意的，有组织能力的
精通智能手机应用及其他相关技术，能使用photoshop更好
善于口头和书面沟通，能有效解决问题

Razer(R)（雷蛇(R)）是全球领先的高性能游戏硬件品牌。成立于1998年，总部位于美国加州，卡尔斯巴德，目前在全球9个城市设有办公室。要求严苛的职业玩家与Razer产品共同征战世界级赛事，凭借顶尖的技术与获得殊荣的设计，Razer为玩家提供了压倒性的竞争优势。我们坚信我们的座右铭：始于玩家，赋予玩家。