深圳招聘

Responsibilities:

? Marketing Research
? Develop concept, Initiate / run studies, clinics, researches projects such as Brand Monitor, Advertising Test, U&A Studies or other studies.
? Analyze the respective results in cooperation with the team and involved agencies / internal departments, propose necessary actions and develop tasks / measures and programs based on the available research learnings / results.
? Interact closely with the internal marketing teams (e.g. Communication, Event, Product, CRM, Dealer Marketing and e-Marketing) and external departments within BMW Group China to meet their research requirements.
? Regular exchange with central market research function. Make BMW China position in global research projects understood and ensure smooth cooperation and effective result generation for all central projects conduced in China.
? Development of innovative research concepts to support all marketing functions based on their information needs and research requirements.
? Analysis of existing research results and data to generate additional insights for decision making in marketing planning, strategy and communication.
? Research budget planning and steering.
? Use the existing comprehensive research database and new projects as a basis to create additional insights for further development of the marketing strategy and activities for the BMW brand in China by carrying out consulting projects for single tasks and teams.

Qualification:

? University degree / graduated in statistics, marketing, Psychology or automobile. Preferred master degree in marketing.
? Excellent motivational, interpersonal, oral / written presentation, negotiation and communication skills.
? High capability in strategic thinking and acting, excellent analytical skills.
? Excellent knowledge of market research.
? Familiar with Microsoft tools, especially PowerPoint and Excel.
? Familiar with some statistic software is a plus, e.g. SPSS.
? Good leadership skills towards external parties (e.g. agencies), effective resources and multi tasks management.
? Enjoy fast-paced, high-pressure environment and multi-cultural exposure-capable to deal with different cultures such as German (BMW AG) and Chinese (BMW China).
? Excellent language skills in English (written and oral).
? Good understanding of marketing in the automotive industry environment.

华晨宝马汽车有限公司成立于2003年5月，是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地，在北京设有分公司，销售和服务网络遍及全国。合资公司现有员工约2万人，本土供应商超400家，连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前，生产BMW 1系运动轿车、BMW 3系（含长轴距及标准轴距）、BMW 5系Li（及插电式混合动力）、BMW X1长轴距（及插电式混合动力）、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年，华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。