深圳招聘

Responsibilities:

- Lead planning: Coordinate with event team to establish lead planning as integral part of marketing planning

- Lead generation: Manage and optimize lead generation in cooperation with campaign, CIC, and vendors

- Lead pool maintenance: Maintain the relationship with cold leads from both wholesale and retail levels through communication measures

- Effectiveness monitoring:

1) Review monthly lead generation result
2) Assess lead generation effectiveness by type of channels and by product segment
3) Oversee the integration of lead generation results as part of KPI system of campaign execution in joint effort with CRM Strategy"

- Review and refine planning approach for next year in joint effort with CRM Strategy

- People development: CRM Conquest team

Qualifications:

- University degree / graduated, Marketing or related major is preferred.

- Background in CRM / Sales / Marketing department of automotive/premium brand

- Familiar with marketing planning process

- Campaign management / Controlling / Sales experience is preferred

- Knowledge of conquest planning, execution, and monitoring

- Quantitative and analytical skills

- Fluent in Mandarin and English (verbal and written)

- Actively thinking, good communication and team work

- Creative, responsible and detailed-oriented

- Computer operation: MS office, SPSS, and database

Pls send your CV via careerbj@bmw-brilliance.cn

华晨宝马汽车有限公司成立于2003年5月，是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地，在北京设有分公司，销售和服务网络遍及全国。合资公司现有员工约2万人，本土供应商超400家，连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前，生产BMW 1系运动轿车、BMW 3系（含长轴距及标准轴距）、BMW 5系Li（及插电式混合动力）、BMW X1长轴距（及插电式混合动力）、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年，华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。