深圳招聘

Advanced Specialist Data Analysis Center 资深客户数据分析专员




Corporate Division Customer Relationship Management
Division, located in Beijing/China
Employment – full time




Key Responsibility




Responsible for the Analytics Center. Designs the new Analytics Center and establishes it as the CoC for customer analytics, reporting and performance measurement.

Responsible for Big Data and CRM data mining.

Designs and rolls out the Dealer Service Center. Provides dealers with all relevant reports and data for their daily business.

Responsible for Database Enrichment. Identifies new external data sources (e.g. vertical websites), designs, and implements and automates the technical solution to enrich existing leads and customer profiles with additional third party information.

Responsible for developing a Datamart for daily data matching from different data sources. Conducts manual proof of concept and then automates the solution to transfer to daily business. Aligns with data privacy and legal to ensure all requirements are met.

Creates campaign bookshelf. This includes collection of business requirements across all departments, campaign design, report set up, SQL code generation, result generation and automation of campaign.

Ensures that campaigns on wholesale and retail level are tracked and reported end-to-end (sales conversion for each campaign). Designs and implements cross-departmental solutions and guidelines for campaign tracking. Implements tracking of customer response to campaigns.

Sets up reporting for CRM campaign conversion rate measurement. Develops KPI set and defines business levers how to increase campaign efficiency and effectiveness based on these KPIs. Ensures efficient CRM campaign budget spending based on the campaign performance KPIs.

Designs target definition process and measures actual performance against target values. Develops automated monitoring solution.

Translates report and campaign results into recommendations and ensures best practice sharing.

Ensures training on wholesale and retail level and across business departments how to track and monitor campaigns. Works closely together with the Manager for Process Development for the user training.

Defines a suitable control group to measure the impact of personalization on campaign performance and to enable step-by-step optimization of the campaigns.

Designs and implements Web Analytics solution for all digital channels.

Defines a suitable control group to measure the impact of personalization on campaign performance.

Responsible for daily data requests from other teams and departments in order to enable fact-based decision making or improvements. Monitors the effects of the decisions / measures taken and thus positively influences business decisions.

Works closely together with Manager of Process Development to set up processes for target group specification, campaign tracking, analyses, reporting, monitoring, consulting and training.

Conducts data mining and in-depth analyses for special topics of interest to enable fact-based decision making and optimization of CRM solutions.
Qualification




University degree / graduated in economics, social sciences, computer science, information systems or industrial engineering.

Knowledge of China automotive industry

Strong analytical skills

Data mining and CRM analytics experience

Experience in performance measurement

Experience in Business Process Design and CRM implementation projects

High level of teamwork and communication skills

Proficient English, German would be an advantage

华晨宝马汽车有限公司成立于2003年5月，是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地，在北京设有分公司，销售和服务网络遍及全国。合资公司现有员工约2万人，本土供应商超400家，连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前，生产BMW 1系运动轿车、BMW 3系（含长轴距及标准轴距）、BMW 5系Li（及插电式混合动力）、BMW X1长轴距（及插电式混合动力）、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年，华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。