深圳招聘

Leads Luminarc marketing planning and brand building activations including communication management, digital marketing, channel portfolio management, activation management and visual merchandising management. Collaborates with stakeholders to ensure effective planning and execution of marketing activities to achieve China business and marketing objectives.
- Based on the brand strategy/positioning to develop brand communication creatives and media plans.
- Develop and implement integrated brand activations including on-target media, digital, PR and visual merchandising to improve brand likability, preference and loyalty.
- Based on the brand positioning to develop clear brand guidelines for all BTL brand activations.
- Set up KPIs and monitor the implementation of all brand activations.
- Review brand activations based upon the brand guidelines and KPIs mentioned above.
- Contribute to develop and implement Joint Business Plan for strategic partners (including Category Management) with sales team.
- Contribute to pricing strategy and manage the pricing for brands in channels.
- Design and implement Consumer Loyalty Program.
- Monitor, analyze and report brand performance in channels in regular base.
- Identify opportunities and initiate action plan to fix or improve brand channel performance.
- Manage A&P budget for the assigned area.
- Manage consumer/competitor intelligence
- Cooperate with internal and external partners including Product Marketing Team, Trade Marketing team, Sales and agencies in order to deliver all activations.


The requirements of the job involve:
- University Degree
- Minimum 4+ years of marketing experience in an international consumer goods business, ideally in the FMCG business.
- A proven successful track record in brand management, activation management, project management.
- A proven experience in new media/social media management.
- Creative, open-minded, but at the same time solid analytical skill and a lateral thinker
- Strong planning and implementation skills
- Excellent and interpersonal communication skills.
- Good presentation skills.
- Demonstrated skills in collaborating with internal and external partners
- Fluent in English both in oral and writing.
Personal qualities
- Sensitive to new media/social media/consumer trends
- Results Oriented and analytical
- Down to earth and pragmatic
- Consumer and customer orientated whilst with clear brand strategy in mind.
- High work ethic and tenacious
- Seeks challenge and responsibility
- Adaptable and positive

弓箭玻璃器皿（南京）有限公司是法国弓箭国际公司的子公司，于1999年在南京新港开发区注册成立，是法国弓箭在中国的生产基地。法国弓箭是餐桌艺术和玻璃制品领域的世界级领袖企业。经过近两百年的技术革新和探索，已经拥有世界独特的专有技术,高品质产品畅销世界100多个国家和地区，现已在欧洲、美洲、亚洲和太平洋地区设立生产基地，销售分公司和代表处分布世界各地，迄今为止拥有员工11000多名。


目前亚太区总部设在上海，负责整个亚太地区的经营和管理。同时上海销售分公司于2007年1月1日正式成立，现有员工150多名，负责亚太区域的市场开拓和产品销售。

公司以“用卓越的产品和服务保持和发展客户的忠诚”的质量方针为指引；以“创新为本，向客户提供高质量产品和服务”为宗旨，全面服务国内外客户。

弓箭国际积极投身于社会公益事业，尊重人权，保护环境。2003年弓箭国际加入了法国联盟， 并于同年5月签署了全球协议，主旨是关注社会公益事业，特别是残疾事业的发展。法国弓箭是世界上最早接受特殊人群到工厂工作的公司之一。

公司致力于给员工营造“人文关怀”的工作环境，使员工在弓箭大家庭中愉快地工作和生活，并为公司的长远发展做出自己的努力和贡献。

让我们携起手来共同创造弓箭公司的美好明天！