深圳招聘

Corporate Division Marketing
Division, located in Beijing/China
Employment – full time

Key Responsibility

• Driver Training Concept Design and marketing communication
  - to develop annual plan and creative concepts of BMW driving training and events; to liaison and negotiate with all relevant third parties /partners to maximize brand presence and benefits
  - to work closely with Advertising, e-marketing, PR, CRM, sales and BMW dealers to maximize the influence and effectiveness of BMW driving events


• Driver Training Instructor development and evaluation
  - to work closely with AG driver training, instructor agency to set up instructor development plan and evaluation measures


• Driving design advising and consultancy to all marketing experiential events
  - to provide advice and consultancy to marketing experiential event team with driving concept development, planning and support in execution;


• Liaison and coordination with AG on driver training, driving experience updated information, knowledge sharing and bring international best practice to China events


• Driving events on-site concept and instructor check and evaluation to further developing the course design, instructor training more suiting to customer needs


• M Marketing and Event initiating, steering and management
  -Marketing Concept design, driving event design
  -Cooperate with event team to deliver the event

Qualification

• Bachelor's degree or above. Automotive, economical, management or social majors. Master degree or overseas education background will be a plus


• Advanced Office Skills: PC/Terminal; MS Windows/E-Mail; Excel/Word; PPT


• Excellent motivation, oral/written presentation, group facilitation, negotiation and communication skills


• Excellent language skills in Mandarin and English (written and oral)


• Overnight travel required, approximately : 35%


• Knowledge of automotive Industry and premium brand industry; passion for automotive brands; love for BMW brand


• Must have the ability to work in a fast paced, ever-changing, multi-task environment


• Advanced Leadership skills


• 4 to 6 years experiences in Marketing/Event/Communication/PR fields


• 1-3 years experiences in Automotive related industries, premium brand experience preferred


• 1-3 years experiences in driving-oriented events will be a plus

华晨宝马汽车有限公司成立于2003年5月，是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地，在北京设有分公司，销售和服务网络遍及全国。合资公司现有员工约2万人，本土供应商超400家，连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前，生产BMW 1系运动轿车、BMW 3系（含长轴距及标准轴距）、BMW 5系Li（及插电式混合动力）、BMW X1长轴距（及插电式混合动力）、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年，华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。