GAP / 盖璞 E-commerce CRM Specialist
盖璞（上海）商业有限公司(Gap China)
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：服装/纺织/皮革
职位信息
- 发布日期：2015-02-04
- 工作地点：上海-静安区
- 招聘人数：1
- 工作经验：1年
- 学历要求：本科
- 职位月薪：面议
- 职位类别：电子商务专员 网络推广专员
职位描述
GENERAL SUMMARY:
The China eCommerce CRM Specialist is an integral member of the Gap China team, working with internal and external partners on the execution of CRM campaigns for Gap and Old Navy online platforms as well as instore integrated campaigns. The CRM Specialist reports to and works closely with the Senior Marketing Manager of eCommerce. He or she also works closely with brand marketing and store operation team, as well as external eCommerce partner to execute marketing and CRM initiatives.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Business & Financial:
Understand business goals and requirements for marketing campaigns and initiatives.
Work closely with marketing manager on CRM program executions, including VIP programs, points programs and O2O initiatives. E.g., bi-monthly VIP day plan and execution, CRM tool management, online and store integrated customer engagement programs execution.
Execution of SMS/EDM campaigns for both Gap and Old Navy brands and different channels, work closely with store and online team to meet the requirement for both channels.
Reporting:
Follow up on monthly CRM reports with external eCommerce partner.
Hind-sight of each CRM program and follow up on enhancement plan and execution.
Leadership & Employees:
Proactively seeks out opportunities to learn more about CRM knowledge. Uses knowledge to suggest new ideas and change to marketing initiatives.
ORGANIZATION RELATIONSHIPS:
Work closely with counterpart of creative team, production and channel management, merchandising, store operation, brand marketing and external eCommerce partner.
REQUIRED QUALIFICATIONS:
1) Knowledge, skills & abilities:
1-2 years CRM or eCommerce marketing experience.
Excellent oral/written communication and interpersonal skills.
High attention to accuracy and quality of work.
Ability to handle large amounts of data and multi-task
Highly detailed oriented; Self-motivated and driven. Ability to work well independently and within a group setting.
Exposure to retail, fashion and/or multi-national companies is a plus.
Knowledge and experience of CRM systems is a plus.
2) Minimum educational level:
Bachelor’s Degree or equivalent
The China eCommerce CRM Specialist is an integral member of the Gap China team, working with internal and external partners on the execution of CRM campaigns for Gap and Old Navy online platforms as well as instore integrated campaigns. The CRM Specialist reports to and works closely with the Senior Marketing Manager of eCommerce. He or she also works closely with brand marketing and store operation team, as well as external eCommerce partner to execute marketing and CRM initiatives.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Business & Financial:
Understand business goals and requirements for marketing campaigns and initiatives.
Work closely with marketing manager on CRM program executions, including VIP programs, points programs and O2O initiatives. E.g., bi-monthly VIP day plan and execution, CRM tool management, online and store integrated customer engagement programs execution.
Execution of SMS/EDM campaigns for both Gap and Old Navy brands and different channels, work closely with store and online team to meet the requirement for both channels.
Reporting:
Follow up on monthly CRM reports with external eCommerce partner.
Hind-sight of each CRM program and follow up on enhancement plan and execution.
Leadership & Employees:
Proactively seeks out opportunities to learn more about CRM knowledge. Uses knowledge to suggest new ideas and change to marketing initiatives.
ORGANIZATION RELATIONSHIPS:
Work closely with counterpart of creative team, production and channel management, merchandising, store operation, brand marketing and external eCommerce partner.
REQUIRED QUALIFICATIONS:
1) Knowledge, skills & abilities:
1-2 years CRM or eCommerce marketing experience.
Excellent oral/written communication and interpersonal skills.
High attention to accuracy and quality of work.
Ability to handle large amounts of data and multi-task
Highly detailed oriented; Self-motivated and driven. Ability to work well independently and within a group setting.
Exposure to retail, fashion and/or multi-national companies is a plus.
Knowledge and experience of CRM systems is a plus.
2) Minimum educational level:
Bachelor’s Degree or equivalent
公司介绍
GAP为各年龄层消费者带来经典的美国风尚。
从1969年创立以来，GAP一直广受时尚消费者青睐，人们喜欢用GAP时髦又休闲的服饰轻松搭配，穿出自己的时尚风格。今天，GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品，GAP能满足各年龄层消费者的时尚需求。
发展至今，GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。
从1969年创立以来，GAP一直广受时尚消费者青睐，人们喜欢用GAP时髦又休闲的服饰轻松搭配，穿出自己的时尚风格。今天，GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品，GAP能满足各年龄层消费者的时尚需求。
发展至今，GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。
联系方式
- 公司地址：上城区延安路278号
- 电话：13621652304