深圳招聘

Key Responsibilities

- Champion the BMW communication yearly strategy and supervise the creative operation including advertising, CI management, catalogue and brochure design and production as well as creative agency management.
- Lead the timely creative review with comprehensive study on BMW 5 Series, X1 and competitors.

- Develop product communication strategies ensure the operational excellence of communication efficiency and effectiveness.

- Develop retail communication strategy tools
-Provide dealer support tools, template, content and communication-related trainings- Supervise, plan and control the Media budget and spending.

- Assure that all projects are completed within allocated resourced budget parameters.
- Assure the working process, KPI, evaluations are strict and professional.

- Other tasks assigned by line manager

Qualification

- Bachelor degree in marketing or business management

- Good knowledge of automobiles and related premium brand industries

- Excellent English and Chinese skills with good presentation skills and PC skills

- Professional experience in marketing, advertising, communication area, with international in-house or agency background

- Strong expertise at team management

- Strong expertise and knowledge about premium automobile industry

- At least 6 years working experience in creative related field

华晨宝马汽车有限公司成立于2003年5月，是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地，在北京设有分公司，销售和服务网络遍及全国。合资公司现有员工约2万人，本土供应商超400家，连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前，生产BMW 1系运动轿车、BMW 3系（含长轴距及标准轴距）、BMW 5系Li（及插电式混合动力）、BMW X1长轴距（及插电式混合动力）、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年，华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。