深圳招聘

Advanced Specialist Product Communication

Corporate Division Public Relations
Division, located in Beijing/China
Employment – full time

Tasks

Develop X1 product communication strategy to increase X1 product awareness and maintain positive voiceshare in the market. Cooperate, communicate and coordinate with MKT and Sales, and all necessary parties, liaise and establish relationships to relevant external and internal parties. Lead Digital PR comms channel development – strategy and content mgmt.

Key Responsibility

- Product communication

- Formulate yearly/quarterly product PR communication strategy, message plan and budget controlling process.

- Providing annual communication strategy for BBA product (product highlights, media selection, celebrity shooting and articles placement in line with marketing strategy etc.) and supporting products related marketing events;

- Promoting product image through co-branding events and sponsorships, lifestyle media co-operation, and social elites and celebrities cooperation;

- Managing designated motor shows through interviews, press conference, press release, media cooperation and corresponding marketing for motor show highlights; and

- Managing press fleet through press cars planning and allocation, coordination with regions, and preparation of quarterly report.

- Lead product PR launch campaign

- Working with Marketing and Sales in team to develop every launch strategy;

- Developing product communication strategies;

- Holding press conference, incl. speech preparation, media selection for communication, and press release in connection with products; and

- Organizing press test-drive events.

- Provide PR guidance and package supports to regional PR and dealer product communication and implementation.

- Digital PR communication

- Lead Digital PR comms channel development – strategy and content mgmt.

- Explore and implement new elements and concepts to enhance digital PR in line with overall PR communication strategy.

- Take full charge of web maintenance and any digital campaign initiatives.

- Monitor media value generated by online media cooperation.

- Media relationship

- Build up and maintain strong relationship with tier 1 and tier 2 key journalists.

Qualification

- Bachelor degree or above, major in Communications preferrable or others

- More than 5 years in auto industry or luxury brands in China

- Knowledge of PR communication strategy and implementation

- Knowledge of PR event planning and implementation

- Independent project management and budget control capabilities

- Press conference and communication skills

- Expertise in digital communication strategy and tools

- English. Mandarin of advantage

- Self driven, independent working

- Group communication, skilful coordinator with other counterparts

- Teamwork with internal departments, coordination and communication with purchasing and finance

- Management of agencies and affiliated partners

- Project control capabilities

- Readiness to accept responsibility, ability to work under stress

- More open character and strong networking with media

华晨宝马汽车有限公司成立于2003年5月，是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地，在北京设有分公司，销售和服务网络遍及全国。合资公司现有员工约2万人，本土供应商超400家，连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前，生产BMW 1系运动轿车、BMW 3系（含长轴距及标准轴距）、BMW 5系Li（及插电式混合动力）、BMW X1长轴距（及插电式混合动力）、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年，华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。