深圳 [切换城市] 深圳招聘深圳市场/营销招聘深圳市场/营销/拓展经理招聘

Manager Online Communication(职位编号:7321)

华晨宝马汽车有限公司

  • 公司规模:10000人以上
  • 公司性质:合资(欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2015-03-26
  • 工作地点:北京-朝阳区
  • 招聘人数:1
  • 工作经验:8-9年
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位月薪:面议
  • 职位类别:市场/营销/拓展经理  其他

职位描述

Corporate Division Marketing
Division, located in Beijing/China
Employment – full time





Key Responsibility



  • BBA product online communication strategic planning
    - Deep involvement in defining the strategy and planning for BBA product and related marketing activities, which need to be synchronized with other marketing mix, such as advertising, events, retail and etc.

  • Internet activities & media
    - Enhance current website presence to public and keep leading position among competitors’ websites
    - Close liaison with creative and media agency to ensure smooth working flow to achieve optimized deliverables and harmonized technical infrastructure
    - Generate suitable retail level online campaigns; lead and supervise involved team members and agency partners in the execution of these campaigns;

  • Other E-Marketing program and new digital media tools
    - Track and analyze international and local E-marketing trends, and how they apply to BMW China situation
    - Direct team/agencies to develop suitable/feasible activities and ensure deliverables to take advantage of new trends

  • Team leader and Internal communications
    - Close cooperation and E-Marketing team and provide team members with clear direction and necessary coaching
    - Interact closely with the respective marketing team such as advertising, internet, training, dealer marketing, events and exhibitions

  • Project management & Budget control
    Assure that all projects are completed within allocated resourced budget parameters and well organize the finance payment and SAP input

  • other tasks assigned by line manager

Qualification



  • Bachelor's degree or above, majored in advertising, marketing or equivalent combination of education and experience.

  • Ability to communicate effectively, able to present and promote ideas and work effectively.

  • Ability and willingness to learn with proficiency with Microsoft Office Programs, and SAP

  • Good communication and presentation skills

  • Good command of English

  • Team spirit, cooperative, supportive, open-minded with ability to work within multi-cultural environment






公司介绍

华晨宝马汽车有限公司成立于2003年5月,是宝马集团和华晨汽车集团控股有限公司共同设立的合资企业。业务涵盖BMW品牌汽车在中国的生产、销售和售后服务。华晨宝马在辽宁省沈阳市配有先进的生产基地,在北京设有分公司,销售和服务网络遍及全国。合资公司现有员工约2万人,本土供应商超400家,连续15年成为沈阳***纳税企业。
华晨宝马沈阳生产基地是宝马全球生产网络中规模***的生产基地。目前,生产BMW 1系运动轿车、BMW 3系(含长轴距及标准轴距)、BMW 5系Li(及插电式混合动力)、BMW X1长轴距(及插电式混合动力)、BMW X2、BMW X3及华晨宝马首款出口全球的世界车型创新纯电动BMW iX3。2020年,华晨宝马大东及铁西两家整车厂共生产了超过60万辆BMW汽车。

联系方式

  • Email:Xiaonan.liu@partner.bmw-brilliance.cn
  • 公司地址:南京华晨宝马