深圳招聘

Job Purpose:

Travel Marketing Executive is responsible for the development, execution and analysis of marketing activities across China TR in line with Regional Travel Retail Marketing guidelines, in order to enhance the Brand's image and campaign launch efficiencies.

Key Responsibilities:

Trade Marketing

- Ensure regional Marketing guidelines and activities are implemented in China Travel Retail / Mongolia Local Market

- Prepare Sanya Haitang Bay Marketing calendar and Assortment list based on China Local Market calendar

- Present the Marketing calendar to the Operators twice a year

- Present the new campaigns to the Operators in order to help them place their POs

- Ensure the new campaigns are launched on time following the Marketing calendar

- Develop annual promotion plan (media, HPP) and overlook monthly execution by coordinating with related functional teams and Operators

- Propose incentive plans during HPP periods or to push sales of slow-moving stock

- Prepare and analyze Campaign Reports

- Coordinate the translations with related functional teams (TR Training, LM Product Marketing) and ordering of the consumer brochures/leaflets with CAP TR Marketing

- Be responsible for PIM projects by liaising with CAP TR Marketing and Headquarter in Paris

- Feedback on competition product launches and activities

- Monitor price adjustments of the competition

- Ensure good communication with Local Marketing team by exchanging information (Product Marketing, CRM, Retail Marketing)

CRM

- Coordinate CRM projects (starting with Haitang Bay) by liaising with local CRM team and external CRM agency

- Consolidate monthly customer profile in Haitang Bay and share with relevant teams

- Collect annual passenger profile in the airports

Budgeting

- Review and analyze Budget plan by preparing reports for LE, Marketing Plan, and Business Review

- Participate in the preparation of PPT presentations for LE, Marketing Plan, and Business Review

- Monitor the Budget and expenses of the Marketing department

Field trips

- Regular field visits to see the implementation of our Marketing activities as well as competitors activities

- Attendance to the Regional Marketing Meetings in Asia Pacific or Marketing Plan presentations in Paris

Requirements:
- Bachelor degree or above
- 5+ years Marketing experience in Cosmetics & Fragrance field or luxury business.
- Travel Retail or Trade Marketing experience will be an advantage.
- Fluent in both verbal and written English and Mandarin.
- Computer skill proficiency (MS Office programs); especially well versed in PowerPoint.
- Strong interpersonal and communication skills.
- Analytical skill and strong numerical sense.
- Detail-oriented and strong self-organization required.

香奈儿是一家私人企业，也是全球奢侈品创作、设计、制造和销售领域的佼佼者。上世纪初，香奈儿由嘉柏丽尔·香奈儿 (Gabrielle Chanel) 创立，提供一系列高端产品，包括高级成衣、皮具、时尚配饰、眼镜、香水、彩妆、护肤品、高级珠宝及腕表。同时，香奈儿凭借高级定制服系列在业界享有盛誉，高级定制服每年会在巴黎发布两个系列的作品。此外，香奈儿也因收购了众多专业的供应商而闻名，并推出旨在传承手工工艺的“高级手工坊系列”。香奈儿致力于高端奢侈品领域，以及高水准的手工技艺。有史以来，香奈儿品牌的核心价值一直根植于其独特的创意设计。正因如此，香奈儿在全世界范围内推广文化、艺术、创意以及手工工艺，同时也大力投资于人、研发和创新。截止2019 年底，香奈儿在全球拥有近两万八千名员工。

秉承品牌创始人香奈儿女士不断打破界限的创新精神，香奈儿亦是一家充满可能性的公司。我们提供独特的工作环境、绝佳的工作条件，帮助员工更好地了解品牌与业务，激发员工的潜力与内在动机，力求使员工在工作和追求人生目标的过程中，能够完全地展现真实的自我。香奈儿致力于打造一种包容的文化，以促进个人的成长，推动团队的共同进步。我们相信每个人的独特性有助于团队的多样性、互补性及高效性。我们珍视您将为香奈儿带来的新观点、经验及无限的可能，期待您前来应聘。

CHANEL is a private company and a world leader in creating, developing, manufacturing and distributing luxury products. Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. CHANEL is also renowned for its Haute Couture collections, presented twice yearly in Paris, and for having acquired a large number of specialized suppliers, collectively known as the Métiers d’Art. CHANEL is dedicated to ultimate luxury and to the highest level of craftsmanship. It is a brand whose core values remain historically grounded on exceptional creation. As such, CHANEL promotes culture, art, creativity and “savoir-faire” throughout the world, and invests significantly in people, R&D and innovation. At the end of 2019, CHANEL employed close to 28,000 people worldwide.

Inspired by our founder, Gabrielle Chanel, who constantly pushed boundaries in her personal and professional life, there is no one way forward at CHANEL. We offer a unique work environment where you are encouraged to better understand the brand, the business, and your motivations, so that together we can unlock the possibilities of your growth. At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.