深圳招聘

POSITION OVERVIEW
This position requires candidates for native English speakers only.
The Senior Copywriter will work closely with members of the Marketing and Creative teams as the writer and content creator for all communications channels - including but not limited to product descriptions, features, slogans, datasheets, in-store displays, ad copy, email newsletters, press releases, social media, blog posts, infographics, PowerPoint presentations, video scripts, case studies, etc. As a core member of the marketing team, we are looking for a thoughtful and detail-oriented person who enjoys researching and writing well-considered copy. One day you are a fast, informal writer who can produce quick posts based on today’s news, one day you are analytical and prefer digging through data to extract relevant info to write for B2C or B2B audience. You are also a social person who loves to connect with people, listen to what people are talking about and transform that into meaningful insight to create engaging copy.

ESSENTIAL RESPONSIBILITIES
1.Collaborate with members of the Marketing team to create press releases for new products;
2.Develop content for new product packaging, website content and case studies; 3.Create and plan content for email newsletters and social media posts;
4.Create copy for advertising campaigns and product videos;
5.Ensure accuracy and consistency across all written content;
6.Maintain a consistent tone and voice for the brand.

DESIRED SKILLS AND EXPERIENCE
1.5-10 years of professional experience;
2.BS/BA in Journalism, English, Communications, Marketing, Advertising, or equivalent experience;
3.Proven marketing copywriting and technical writing skills for high-tech, consumer electronics or IT industry preferred;
4.Highly creative and imaginative;
5.Have an interest in commerce, popular culture, and new advertising trends and techniques;
6.Ability to translate strategies and complex technical content into engaging and meaningful copy;
7.Proactive team member, good listener, flexible and a go-getter attitude under pressure;
8.Ability to handle multiple priorities while ensuring a high degree of accuracy, a sense of urgency and “go fast” attitude;
9.Keep up with the Social Media trend so that the copy is relevant and modern, and understand how people will react to the writing;
10.Write well with proper tone, feeling, sentence structure and emotion;
11.Microsoft Office (Word, Excel, PowerPoint) – required;
12.Adobe Creative Suite (Illustrator, Photoshop, After Effects, etc.) – a plus; 13.Copywriting in Creative/Technical/Promotional – must write with different target audience in mind;
14.Other areas of writing topics: Connected Home, Internet of Things, Wi-Fi connectivity, Computer Networking, how-to’s, etc.


TO APPLY, please PROVIDE RELEVANT WRITING SAMPLES and ANSWER THE FOLLOWING QUESTIONS and send to june.hong@tp-link.com
1.To get to know more about you, tell us your story;
2.Name a few of your favorite brands and tell us WHY in 2-3 sentences;
3.Name some magazines/media/blogs that you read or follow;
4.What are one positive and one negative word you would use to describe the TP-LINK brand (There is no right or wrong answer, just your honest opinion.) ;
5.Why are you the best fit for this role?

深圳市普联技术有限公司（以下简称“TP-LINK”）是全球领先的网络通讯设备供应商。自1996年成立以来，TP-LINK始终致力于为大众提供最便利的本地局域网络互联和Internet接入手段，为大众在生活、工作、娱乐上日益增长的网络使用需求，提供高品质、高性能价格比的全面设备解决方案。
TP-LINK产品涵盖以太网、无线局域网、宽带接入、电力线通信，在既有的传输、交换、路由等主要核心领域外，正逐步进入移动互联网终端、数字家庭、网络安全等领域。
公司总部位于中国深圳，同时在北京、上海、广州等18个中国中心城市设有销售和服务中心，并已在德国、美国、俄罗斯、英国、意大利、瑞典、新加坡、香港、印度、越南、法国和加拿大设立了直属的海外子公司或代表处。截至2010年年底，产品已应用于全球100多个国家，总计超过2亿件。
TP-LINK坚持自主研发、自主制造、自主营销，研发体系、制造体系、营销体系在业界均处于行业领先地位，整合全球优质资源，形成强大的合力，使TP-LINK在创新能力、研发技术和对产品的控制能力方面始终处于行业领先地位。在牢固树立国内领先基础上，TP-LINK已经成为网络通讯设备领域全球领先品牌。