深圳招聘

职位描述：

1、根据品牌定位策略、品牌主张、品牌传播策略，负责品牌的所有传播文案撰写。

2、参与品牌诉求策略的制订，发掘产品卖点并创意性地转化为消费者语言；
3、配合品牌经理完成产品卖点梳理和诉求方向；
4、完成产品推广所需广告语、系列名、系列说明、辅助配合文案的撰写；
5、配合视觉设计师完成广告、画册、等各项传播用品所需文案内容的整理，并负责校对；
6、撰写对外宣传所需的软文、新闻稿；
7、配合品牌经理完成大型活动所需所有宣传物品的文案撰写。
8、对消费者心理、生理需求进行深入分析和挖掘，实现对消费者的互动性沟通。

任职资格：

1、27岁以上，35岁以下；
2、大学本科学历，中文、广告、传播类专业；
3、3年以上广告业文案岗位工作经验；
4、有丰富的创意能力、良好的文字驾驭能力；
5、对消费者消费心理有深入理解。

品牌故事BRAND STORY
MCLON万隆曼卡龙珠宝，诞生于1994年。
MCLON万隆曼卡龙珠宝是一家涉及珠宝设计、制造、批发、零售等多个领域的大型国际专业珠宝集团。多年来公司以国际化的视野、前瞻性的经营理念和科学化的管理方式迅速从中国珠宝行业中脱颖而出，成为中国珠宝市场的领军品牌，也成为戴比尔斯集团、世界黄金协会和国际铂金协会在中国最重要的战略合作伙伴之一。
MCLON万隆曼卡龙珠宝非常重视国际珠宝资源的整合，通过多年成功的国际性收购、兼并与合作，成为业界为数不多的掌握稀缺珠宝原料资源的专业公司，并与全球26个国家数百个国际珠宝机构建立了长期而又紧密的合作关系。
MCLON万隆曼卡龙珠宝自创建以来，始终秉承专业的经营理念和服务精神，以不断追求创新设计为品牌核心。公司斥巨资分别在意大利的佛罗伦萨和中国的香港设立了珠宝设计研发中心，致力于为消费者提供紧跟时尚潮流，又极具设计内涵的珠宝饰品。
Mclon was established in 1994.

Mclon is an international large scale jewellery enterprise that engages in the fields of design, manufacture, wholesale, and retail. The company quickly broke out and became a leading brand in China jewellery market benefited from its international vision, prospective business philosophy, and scientific management for years. Meanwhile, Mclon is one of the most important strategic partners of De Beers Group, World Gold Council, and Platinum Guild International in China market.

Mclon attaches great importance to the integration of global jewellery resources. It is one of the few professional companies that hold scarce resources of raw materials in jewellery industry through successful acquisition, merger, and cooperation globally during these years. Furthermore, Mclon has established long-term while close partnership with hundreds of international jewellery organizations in 26 countries worldwide.

Since its establishment, Mclon has been carrying on professional business management and customer service, with seeking innovative design as the core of the brand. The company made a huge investment in setting up design and product development centers in Florence and Hong Kong respectively, committing to provide fashion, trendy but connotative jewellery designs to its consumers.