深圳 [切换城市] 深圳招聘深圳市场/营销招聘深圳市场/营销/拓展专员招聘

Marketing Executive 市场专员

爱丁顿洋酒(上海)有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2014-04-27
  • 工作地点:上海-徐汇区
  • 招聘人数:1
  • 工作经验:一年以上
  • 学历要求:本科
  • 语言要求:英语精通
    普通话精通
  • 职位月薪:面议
  • 职位类别:产品/品牌专员  市场/营销/拓展专员

职位描述

1.1 Assist Brand plan preparation & execution:
1) Support brand manager(s) on data preparation for brand plan.

2) ATL
· Assist brand manager to liaise with media, to release product press release, media kits and ad campaign.
· Assist brand manager(s) to execute related preparation for brand PR activities.
· To submit related weekly/monthly report for above tasks to brand(s) management.

3) BTL
Communication/Training
· Assist brand teams to prepare/filing related communication/training material, including brand brochure, DM, and product information introduction, etc…..
· To submit related weekly/monthly report for above tasks to brand(s) management

Promotion
· Support on/off trade promotion, including GP development, POSM, tasting products, etc…..
· Assist Brand(s) POSM item development, monitoring, review and update. Continuously update POSM inventory and manufacturing status.
· To submit related weekly/monthly report for above tasks to brand(s) management.

Sales team support
· Support Sales team to build up TEG-CN brand(s) portfolio/ image.
· To submit related weekly/monthly report for above tasks to brand(s) management.

1.2 Assist Brand Building development:
Support brand(s) manager to execute a long-term brand positioning strategy, which through:
· Assist brand and product story consolidation, refine and update.
· Assist portfolio pricing update and competitor pricing monitoring.
· Assist on A&P (WBS) execution from administrative end.
· To submit related weekly/monthly report for above tasks to brand(s) management.

1.3 Assist A&P data preparation:
· Assist on monitor related A&P spending according to brand plan from administrative end.
· To submit related weekly/monthly report for above tasks to brand(s) management.

1.4 Deputy/Supporting role:
· Play marketing administration deputy role for other marketing-executive team members.
· Supporting on special assignments from brand(s) management.

公司介绍

爱丁顿洋酒(上海)有限公司是一家由英国爱丁顿集团全资控股的全球化公司。从事于包括麦卡伦、威雀、奥克尼高原骑士、格兰路思、宝格等烈酒的品牌推广、地方行销和分销。

爱丁顿集团是全球高端苏格兰威士忌领域的知名企业之一,拥有丰富的品牌历史和精湛的匠艺传承,同时也是苏格兰威士忌产业中拥有西班牙雪莉桶制桶工业的集团。追溯历史,爱丁顿集团由罗伯逊家族在19世纪中叶成立。历经逾150年的发展,如今旗下拥有麦卡伦、威雀、奥克尼高原骑士、格兰路思、宝格等烈酒品牌。

爱丁顿集团的总部位于英国苏格兰格拉斯哥,生产基地分别位于英国苏格兰格拉斯哥和多米尼加共和国。包括合资公司在内,目前全球雇员多达3500多名,其中70%员工分布在英国以外的世界各地,公司行销网络覆盖100多个国家。

我公司因业务发展需求,现招聘下列职位:

联系方式

  • 公司地址:地址:span上海市徐汇区虹桥路3号港汇中心二座10层(大中华地区总部)