Marketing Executive 市场专员
爱丁顿洋酒(上海)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2014-04-27
- 工作地点:上海-徐汇区
- 招聘人数:1
- 工作经验:一年以上
- 学历要求:本科
- 语言要求:英语精通
普通话精通 - 职位月薪:面议
- 职位类别:产品/品牌专员 市场/营销/拓展专员
职位描述
1.1 Assist Brand plan preparation & execution:
1) Support brand manager(s) on data preparation for brand plan.
2) ATL
· Assist brand manager to liaise with media, to release product press release, media kits and ad campaign.
· Assist brand manager(s) to execute related preparation for brand PR activities.
· To submit related weekly/monthly report for above tasks to brand(s) management.
3) BTL
Communication/Training
· Assist brand teams to prepare/filing related communication/training material, including brand brochure, DM, and product information introduction, etc…..
· To submit related weekly/monthly report for above tasks to brand(s) management
Promotion
· Support on/off trade promotion, including GP development, POSM, tasting products, etc…..
· Assist Brand(s) POSM item development, monitoring, review and update. Continuously update POSM inventory and manufacturing status.
· To submit related weekly/monthly report for above tasks to brand(s) management.
Sales team support
· Support Sales team to build up TEG-CN brand(s) portfolio/ image.
· To submit related weekly/monthly report for above tasks to brand(s) management.
1.2 Assist Brand Building development:
Support brand(s) manager to execute a long-term brand positioning strategy, which through:
· Assist brand and product story consolidation, refine and update.
· Assist portfolio pricing update and competitor pricing monitoring.
· Assist on A&P (WBS) execution from administrative end.
· To submit related weekly/monthly report for above tasks to brand(s) management.
1.3 Assist A&P data preparation:
· Assist on monitor related A&P spending according to brand plan from administrative end.
· To submit related weekly/monthly report for above tasks to brand(s) management.
1.4 Deputy/Supporting role:
· Play marketing administration deputy role for other marketing-executive team members.
· Supporting on special assignments from brand(s) management.
1) Support brand manager(s) on data preparation for brand plan.
2) ATL
· Assist brand manager to liaise with media, to release product press release, media kits and ad campaign.
· Assist brand manager(s) to execute related preparation for brand PR activities.
· To submit related weekly/monthly report for above tasks to brand(s) management.
3) BTL
Communication/Training
· Assist brand teams to prepare/filing related communication/training material, including brand brochure, DM, and product information introduction, etc…..
· To submit related weekly/monthly report for above tasks to brand(s) management
Promotion
· Support on/off trade promotion, including GP development, POSM, tasting products, etc…..
· Assist Brand(s) POSM item development, monitoring, review and update. Continuously update POSM inventory and manufacturing status.
· To submit related weekly/monthly report for above tasks to brand(s) management.
Sales team support
· Support Sales team to build up TEG-CN brand(s) portfolio/ image.
· To submit related weekly/monthly report for above tasks to brand(s) management.
1.2 Assist Brand Building development:
Support brand(s) manager to execute a long-term brand positioning strategy, which through:
· Assist brand and product story consolidation, refine and update.
· Assist portfolio pricing update and competitor pricing monitoring.
· Assist on A&P (WBS) execution from administrative end.
· To submit related weekly/monthly report for above tasks to brand(s) management.
1.3 Assist A&P data preparation:
· Assist on monitor related A&P spending according to brand plan from administrative end.
· To submit related weekly/monthly report for above tasks to brand(s) management.
1.4 Deputy/Supporting role:
· Play marketing administration deputy role for other marketing-executive team members.
· Supporting on special assignments from brand(s) management.
公司介绍
爱丁顿洋酒(上海)有限公司是一家由英国爱丁顿集团全资控股的全球化公司。从事于包括麦卡伦、威雀、奥克尼高原骑士、格兰路思、宝格等烈酒的品牌推广、地方行销和分销。
爱丁顿集团是全球高端苏格兰威士忌领域的知名企业之一,拥有丰富的品牌历史和精湛的匠艺传承,同时也是苏格兰威士忌产业中拥有西班牙雪莉桶制桶工业的集团。追溯历史,爱丁顿集团由罗伯逊家族在19世纪中叶成立。历经逾150年的发展,如今旗下拥有麦卡伦、威雀、奥克尼高原骑士、格兰路思、宝格等烈酒品牌。
爱丁顿集团的总部位于英国苏格兰格拉斯哥,生产基地分别位于英国苏格兰格拉斯哥和多米尼加共和国。包括合资公司在内,目前全球雇员多达3500多名,其中70%员工分布在英国以外的世界各地,公司行销网络覆盖100多个国家。
我公司因业务发展需求,现招聘下列职位:
爱丁顿集团是全球高端苏格兰威士忌领域的知名企业之一,拥有丰富的品牌历史和精湛的匠艺传承,同时也是苏格兰威士忌产业中拥有西班牙雪莉桶制桶工业的集团。追溯历史,爱丁顿集团由罗伯逊家族在19世纪中叶成立。历经逾150年的发展,如今旗下拥有麦卡伦、威雀、奥克尼高原骑士、格兰路思、宝格等烈酒品牌。
爱丁顿集团的总部位于英国苏格兰格拉斯哥,生产基地分别位于英国苏格兰格拉斯哥和多米尼加共和国。包括合资公司在内,目前全球雇员多达3500多名,其中70%员工分布在英国以外的世界各地,公司行销网络覆盖100多个国家。
我公司因业务发展需求,现招聘下列职位:
联系方式
- 公司地址:地址:span上海市徐汇区虹桥路3号港汇中心二座10层(大中华地区总部)