深圳招聘

PURPOSE OF FUNCTION
To develop sales in an efficient and effective way in all media in order to attract more customers to
come more often and buy more. We do this by optimising our sales priorities, commercial activities
and ensuring the right forecasts for our total offer. Our main responsibilities are developing and
executing sales steering, selling the IKEA way, range grouping, pricing, range management and
launches. This ensures an enjoyable, convenient and successful shopping and buying experience,
which leads to increased sales and sustained long-term profitability.

PURPOSE OF THE JOB
I optimise sales in my shop and store by leading and inspiring my team, using knowledge of our
range, local market and customers. I use the IKEA tools and expertise of my team and my
colleagues to support me. This enables the IKEA mechanical sales system to work efficiently, and
ensures the continued success of the IKEA Concept.
I actively work towards fulfilling the four tasks of the IKEA store:
？ to act as a highly efficient, and staffed, sales mechanism
？ to show home furnishing solutions full of inspiring home furnishing ideas
？ to serve as a well-qualified home furnishing specialist
？ to provide a day out for the whole family.

ASSIGNMENT

Customers

？ My priority is to ensure that my shop is in shape as new with fully stocked sales spaces at
all times throughout the day and that my co-workers are ready and available to serve the
customers and help them buy.
？ I listen and learn from my customers. This allows me to look at my shop through their
eyes and to understand the everyday lives of customers in my market.
？ I present my products to reflect the width and depth of the IKEA range in order to satisfy
and inspire the different home furnishing tastes of our visitors.
？ I spend most of my working time on the shop floor because my real love is making
shopping easy, convenient and successful for our customers.
？ I ensure the IKEA merchandising basics and mechanical sales system are in place and
functioning efficiently so my customers can make a buying decision on their own.
？ I ensure my co-workers are available and actively offer assistance when customers need
more help, advice and support.
？ I know about all the services offered in our store and use this knowledge to help my
customers make informed choices, which results in a better shopping experience for them.
I ensure my team does the same.
？ I have confidence and want to listen to my customers who have a complaint. I then use
my knowledge of both the product and how the IKEA organisation works, to offer informed
solutions that ensure customers leave the store with a positive impression. I lead and
manage my team to do the same.
？ I ensure my shop is a safe and secure environment at all times for visitors and co-workers.

Commercial

I lead and manage my team to grow our sales with sustained long term profitability. I do this by:
？ taking ownership for my range, and actively promoting the IKEA commercial priorities and
volume commitments.
？ ensuring my team and I know our top selling products, 3 Aces and 1 King, and that they
are available and clearly communicated and displayed at all times. We promote alternative
products when these are unavailable.
？ taking fast action on commercial opportunities; acting on customer feedback, as well as
competition, supply and performance analysis.
？ understanding local market needs I present the IKEA product range commercially to
encourage our customers to buy more.
？ presenting my range showing a clear price and quality ladder with a strong low price in
every price level.
？ ensuring my IKEA store has the lowest price on the local market for my product range.
？ educating my team in the IKEA way of selling.
？ agreeing to clear expectations with my team on shop-keeping routines and following up on
them.
？ networking between stores to share good examples and successes.
？ working with, and influencing, the commercial team and other support functions in order to
become leaders in life at home and generate sales growth
？ always ensuring I have the optimum sales space capacity and product availability.
？ understanding the importance of accurate stock inventory and how my own actions impact
on this. I lead and manage my team to have a similar understanding.
？ knowing and working actively with range changes (e.g. NEWS and outgoing products),
commercial activities and minimising price reductions. I ensure my co-workers do the
same.
？ ensuring that all my actions are aligned with our objective of becoming the leader in life at
home and growing with sustained profitability.

I deliver a commercial action plan for my range by:
？ working with my matrix to understand the range priorities and local/national commercial
opportunities.
？ creating it with input from my team based on, the agreed goals and the Key Performance
Indicators (KPIs) for my shop.
？ setting targets with individual members of my team which are specific and meaningful to
them and support the overall plan.
？ ensuring it is understood and owned by all my team as it will form the basis for how we
work throughout the year.
？ following up on the plan and communicating progress to my team in an easy and simple
way.
People
？ I provide an inspiring and motivating direction for my co-workers and engage them fully in

the IKEA objectives.

？ I recruit my team through IKEA values by identifying what skills are needed to get the job
done and what motivations and capabilities will compliment my existing team.
？ I ensure I have the right number of co-workers in the right place at the right time to run
my shop successfully and always inform my co-workers of their work schedule in advance.
？ I create an environment of trust by encouraging open, constructive, honest, two-way
feedback with my team and other colleagues.
？ I secure the training of my co-workers in order to have a competent, commercially focused
team that can support the selling process.

？ I have in place a living succession plan.
？ I take time to get to know my co-workers through regular, honest discussions; identifying
individual/business needs to support the development of their and our future ambitions.
？ I delegate responsibility to my co-workers to help them grow and develop according to
their ability and experience.
？ I agree clear goals and expectations and make time to conduct follow ups with my team.
？ I reward good performance and take action to improve poor performance.
？ I am responsible for my own development and look to my manager and my matrix to
support me in improving my competence.

Financial
I deliver on my agreed goals and Key Performance Indicators (KPIs) by:
？ working with my team on our weekly and monthly sales targets. This drives me to sell
more.
？ understanding the impact of my and my team’s actions on the financial results of my area
and know which results we can influence.
？ commercially driving sales through my short-term and long-term action plans.
？ analysing my KPIs and working with my team to create meaningful actions to achieve my
agreed goals.
？ controlling costs through working in a lean, simple and cost-conscious way using best
practise and encouraging my team to discover more effective ways of working.
？ I ensure all sales initiatives grow our business and support the sustaining of long-term
profitability.

英格卡集团（原名宜家集团）是全球领先的家具及家居用品零售商，致力于实现宜家愿景—为大众创造更美好的日常生活。提供种类繁多，美观实用，老百姓买得起的家居用品。英格卡集团的三大主营业务包括：宜家零售、英格卡投资和英格卡购物中心。
宜家深圳商场位于深圳市南山区北环大道，现正招募对零售和家居生活有热情的小伙伴加入我们。