Field Marketing Telecom
金雅拓（Euronext NL 0000400653 GTO）
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：通信/电信运营、增值服务 计算机软件
职位信息
- 发布日期：2013-10-14
- 工作地点：北京
- 招聘人数：若干
- 工作经验：二年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：市场/营销/拓展经理
职位描述
Field Marketing Telecom
CORE MISSION
?Gather, analyze and communicate the regional market data, needs and trends, support the sales team, introduce and push innovation in order to achieve short to long-term business results while ensuring the best customer satisfaction.
MAIN RESPONSIBILITIES
?The Field Marketing Manager acts as the right hand of the Account Manager in order to identify and qualify new opportunities, to set up project strategies (Pricing, risk analysis, Go/No go), create and implement actions follow up process at the customer.
?The field marketer must have a very good understanding of the regional ecosystem and a deep understanding of Gemalto product & solution innovation to support the sales team. Besides he is responsible of introducing and pushing our innovation.
MAIN TASKS & DELIVERABLES
?MARKET, BUSINESS KNOWLEDGE & VISION
- Market assessment (trends, actors, techno)
- Customer understanding (needs, strategy, biz model, product/solutions, suppliers)
- Top customer analysis (products/solutions, vol, rev, MS)
- Competition analysis (mapping, SWOT)
- Business understanding (business activity reports)
- Yearly marketing plan
?PRICING CONTROL
- Deploy pricing process with adequate reporting & escalation.
- Maintain overall ASP on budget
?STRATEGIC PLAN & ACCOUNT MANAGEMENT
Define business opportunities, build the product & solutions action plan
Animate and coordinate Account Planning Sessions (APS), define priorities when needed:
- Quarterly action plan shared with Account Managers and Solution Sales
- APS : active participation
- Decide and organize workshops and strategic meetings.
?SALES SUPPORT – PRODUCTS, SOLUTIONS, VAS & INNOVATION
In sync’ with sales team and in line with regional marketing plan, provide support to sales. Assist them in the achievement of the regional objectives
- Detecting & qualifying opportunities,
- Introducing classical product & solutions,
- Developing new businesses,
- Creating awareness around innovation, boost innovation take off
- Finding new business model and value proposition.
- Developing partnerships when pertinent
- Post Sales/Traffic Boosting activities to raise revenue potential
?CUSTOMER SATISFACTION
Increase customer satisfaction and deploy the actions plan defined.
?MISC
- Involvement in GSM & customer events;
- Advertisement & sharing successful case studies;
- Participation in Newsletter and Marcom events
REPORTING LINE
?Regional or Country Field Marketing Manager reports to the Regional or Area Field Marketing Director.
QUALIFICATIONS
Education
?Business or engineering school diploma or post graduate degree
Skills
?English language, excellent level
?Intermediate in French language, preferably
?Excellent oral and written communication skills
?Business/result oriented
?Negotiation skills
?Preciseness and rigour to provide forecast
?Interpersonal skills
?Knowledge of Telecom market segment
Experience
?Minimum of 2 to 3 years experience in Marketing
Personal abilities
?Motivation for frequent travels to the region in charge of
?Sensitive to customer satisfaction
?Team spirit
?Assertiveness & Empathy (good listener)
?Confidence
?Dynamism
?Autonomy
?Persistence
?Mobility
?Accountability
?Leadership
CORE MISSION
?Gather, analyze and communicate the regional market data, needs and trends, support the sales team, introduce and push innovation in order to achieve short to long-term business results while ensuring the best customer satisfaction.
MAIN RESPONSIBILITIES
?The Field Marketing Manager acts as the right hand of the Account Manager in order to identify and qualify new opportunities, to set up project strategies (Pricing, risk analysis, Go/No go), create and implement actions follow up process at the customer.
?The field marketer must have a very good understanding of the regional ecosystem and a deep understanding of Gemalto product & solution innovation to support the sales team. Besides he is responsible of introducing and pushing our innovation.
MAIN TASKS & DELIVERABLES
?MARKET, BUSINESS KNOWLEDGE & VISION
- Market assessment (trends, actors, techno)
- Customer understanding (needs, strategy, biz model, product/solutions, suppliers)
- Top customer analysis (products/solutions, vol, rev, MS)
- Competition analysis (mapping, SWOT)
- Business understanding (business activity reports)
- Yearly marketing plan
?PRICING CONTROL
- Deploy pricing process with adequate reporting & escalation.
- Maintain overall ASP on budget
?STRATEGIC PLAN & ACCOUNT MANAGEMENT
Define business opportunities, build the product & solutions action plan
Animate and coordinate Account Planning Sessions (APS), define priorities when needed:
- Quarterly action plan shared with Account Managers and Solution Sales
- APS : active participation
- Decide and organize workshops and strategic meetings.
?SALES SUPPORT – PRODUCTS, SOLUTIONS, VAS & INNOVATION
In sync’ with sales team and in line with regional marketing plan, provide support to sales. Assist them in the achievement of the regional objectives
- Detecting & qualifying opportunities,
- Introducing classical product & solutions,
- Developing new businesses,
- Creating awareness around innovation, boost innovation take off
- Finding new business model and value proposition.
- Developing partnerships when pertinent
- Post Sales/Traffic Boosting activities to raise revenue potential
?CUSTOMER SATISFACTION
Increase customer satisfaction and deploy the actions plan defined.
?MISC
- Involvement in GSM & customer events;
- Advertisement & sharing successful case studies;
- Participation in Newsletter and Marcom events
REPORTING LINE
?Regional or Country Field Marketing Manager reports to the Regional or Area Field Marketing Director.
QUALIFICATIONS
Education
?Business or engineering school diploma or post graduate degree
Skills
?English language, excellent level
?Intermediate in French language, preferably
?Excellent oral and written communication skills
?Business/result oriented
?Negotiation skills
?Preciseness and rigour to provide forecast
?Interpersonal skills
?Knowledge of Telecom market segment
Experience
?Minimum of 2 to 3 years experience in Marketing
Personal abilities
?Motivation for frequent travels to the region in charge of
?Sensitive to customer satisfaction
?Team spirit
?Assertiveness & Empathy (good listener)
?Confidence
?Dynamism
?Autonomy
?Persistence
?Mobility
?Accountability
?Leadership
公司介绍
About Gemalto
With pro forma 2005 annual revenues of ?1,7 billion ($2.2 billion), operations in 120 countries and 11,000 employees including 1,500 R&D engineers. The company's solutions make personal digital interactions secure and easy in a world where everything of value -from money to entertainment to identities- is increasingly represented as bits and bytes communicated over networks.
Gemalto thrives on creating and deploying secure platforms, portable and secure forms of software in highly personal objects like smart cards, SIMs, e-passports, readers and tokens. More than a billion people worldwide use the company's products and services for telecommunications, banking, e-government, identity management, multimedia content, digital rights management, IT security and other applications. Gemalto was formed in June 2006 by the combination of Axalto and Gemplus International S.A. For more information please visit www.gemalto.com.
With gemalto, you secure a career where you're free to soar.
As a creative and dynamic organization which is instilling a new culture, we are looking for confident and articulate candidates who are not afraid of challenging existing thinking.
Come join us and enjoy the freedom to innovate, as well as opportunities to take your career further.
关于金雅拓（Gemalto）
公司2005年的形式营业收入为17亿欧元（22亿美元），业务遍及120个国家，全球员工数量1.1万人，其中包括1，500名研发工程师。在当今世界，包括货币支付、娱乐节目交流到身份认证等等一切有价事物正越来越多地以信息代码的方式通过网络进行传递，金雅拓的解决方案令这些个人数字交互变得更加安全和轻松。
金雅拓的成功来自于为高度个人化的产品创建和配置安全平台及便携和安全的软件，比如智能卡、SIM卡、电子护照、读卡器和电子代币等。全球有超过10亿人在电信、银行、电子政务、身份管理、多媒体内容、数字版权管理、IT安全和其它领域中使用金雅拓提供的产品和服务。金雅拓成立于2006年6月，由雅斯拓（Axalto）和金普斯（Gemplus）两家公司合并组建。若需了解更多信息，敬
With pro forma 2005 annual revenues of ?1,7 billion ($2.2 billion), operations in 120 countries and 11,000 employees including 1,500 R&D engineers. The company's solutions make personal digital interactions secure and easy in a world where everything of value -from money to entertainment to identities- is increasingly represented as bits and bytes communicated over networks.
Gemalto thrives on creating and deploying secure platforms, portable and secure forms of software in highly personal objects like smart cards, SIMs, e-passports, readers and tokens. More than a billion people worldwide use the company's products and services for telecommunications, banking, e-government, identity management, multimedia content, digital rights management, IT security and other applications. Gemalto was formed in June 2006 by the combination of Axalto and Gemplus International S.A. For more information please visit www.gemalto.com.
With gemalto, you secure a career where you're free to soar.
As a creative and dynamic organization which is instilling a new culture, we are looking for confident and articulate candidates who are not afraid of challenging existing thinking.
Come join us and enjoy the freedom to innovate, as well as opportunities to take your career further.
关于金雅拓（Gemalto）
公司2005年的形式营业收入为17亿欧元（22亿美元），业务遍及120个国家，全球员工数量1.1万人，其中包括1，500名研发工程师。在当今世界，包括货币支付、娱乐节目交流到身份认证等等一切有价事物正越来越多地以信息代码的方式通过网络进行传递，金雅拓的解决方案令这些个人数字交互变得更加安全和轻松。
金雅拓的成功来自于为高度个人化的产品创建和配置安全平台及便携和安全的软件，比如智能卡、SIM卡、电子护照、读卡器和电子代币等。全球有超过10亿人在电信、银行、电子政务、身份管理、多媒体内容、数字版权管理、IT安全和其它领域中使用金雅拓提供的产品和服务。金雅拓成立于2006年6月，由雅斯拓（Axalto）和金普斯（Gemplus）两家公司合并组建。若需了解更多信息，敬