深圳招聘

Essential Responsibilities:
Key Actions to be performed by this job holder
Work with the global digital marketing team and regional marcom team to deliver:
1. Website Management
Localize and constantly improve the most comprehensive online destination to experience the Harman Brands as consumers seek information when moving toward a purchase decision. Efficiently direct consumers to purchase methods based on their preference, while assisting the consumer in post purchase mode. Implementing user experience, personalization, and rich media to shift the user from a rational to emotional mindset while staying true to our brand positioning.
Duties include: User Experience Testing, Product Catalog Management, Content Publication Management, Site Localization, Dealer Locator Management, Navigation Optimization, Search Engine Optimization, Campaign Tagging Management, Product Review Management
2. CRM – Email Marketing
Leverage and grow the global consumer database to segment country level consumer targets to foster engagement, drive repeat visits and sales, while developing brand ambassadors who promote our brands and products.
Duties include: Collecting consumer data, Storing & appending consumer data, Segmenting the target based on: demographics & behavior, Email Campaign Development , Email Campaign Localization & Translation, Email Campaign Analysis & Reporting
3. Support Indirect Sales
Drive leads to your local country level retailer’s online and brick and mortar stores to develop incremental sales. Enrich the relationships between our sales account managers and their retailers by arming them with reporting and analytics.
Duties include: Country Level Campaign Strategy & Development, Retail Content Enrichment – Product Page Improvement & Brand Stores, Cooperative Program Development, Country Level Dealer Locator Linkage Accuracy, Usability, and Measurement, Region Retailer Certification and MAP Enforcement Policies, Harman Sales Team Support & Education.
4. Support Direct Sales
Create country level brand stores working in conjunction with our brand sites as the preferred destination for consumers to purchase Harman products. Coordinating with the eCommerce Channel Manager and customer service to provide product selection, unique product services & solutions, product customization, with world class fulfillment and support.
Duties include: Supporting Business Management & New Business Development, Direct, Partner, Certified Refurbished, and Employee Channel Management, Demand Generation and Merchandising, Storefront and User Experience Development, Portfolio Management & Pricing, Online Order and Risk Management, Daily Store Operations & Content Management, Customer Support
5. Online Customer Care
Work with the region customer care and Global Brand Management team to offset the cost of customer support by transforming our brand sites into the first destination consumers go to for product support. Using our brand Sites to drive product registration, help consumers troubleshoot their own problems with products, help the consumer get started during the out-of-box experience, and to notify consumers of product upgrades to proactively assist the consumer to reduce customer dissatisfaction. Identify support trends to feed information to the product customer care and product development teams.
6. Digital PR
Consult and serve as a resource to our regional public relations team and to publish content, reviews, and news feeds to promote product launches, sponsorships, and events to drive traffic from news sites, blogs, and affinity sites to our Brand sites and manage our reputation within region blogs. Support annual events such as CES and IFA to create an online presence for consumers and digital press kits for the press. Assist the Global Brand Management team in the creation content management processes to enable the syndication of our content to your country sites.
Duties include: Local PR Agency Consultation, Content Creation – Homepage, Management of regional content feeds, Regional Content Management Process Creation, CES and IFA Online Event Support.
7. Metrics and Analytics
Track and measure all activities and listen to the voice of the consumer in your countries as they visit our web properties in order to identify trends in behavior to continually adapt and improve our website management, digital advertising, email marketing, indirect sales, direct sales, and online customer care.
Duties include: Country Level Digital Advertising Tagging, Country Level Analytics Report Development, Country Level Marketing Dashboard Creation, Country Level Website Page Tagging, Country Level Inbound Link Tagging, Country Level Outbound Lead Tracking
8. Digital Advertising (optional)
Generate awareness of product launches, event activation, online sales, or brand campaigns by driving traffic to our brand sites, campaign micro-sites, and online stores in the most efficient way possible. Maximizing spend to drive relevant traffic to reach a point of conversion to buy direct, buy indirect, and register with us.
Duties include: Regional Campaign Strategy & Development, Agency Management, Regional Search Engine Advertising, Regional Media Buying & Optimization, Media Unit Development, Site Media Tracking, Landing Page Development for contextual relevance

Essential Skills required:
？ Experience in successfully managing internal / external stakeholders, agencies in mobilizing a diverse virtual team.
？ Effective in communicating technical topics and able to get ideas across to all levels.
？ Proven management, interpersonal and influencing skills.
？ Project Management Skills: exceptional planning and organizational skills.
？ Solid analytical skills with web metrics and sales date.
？ Experience in developing, implementing and executing online marcom, sales and support campaigns.
？ Experience managing and interacting with international teams.
？ Project management certification and/or training.
？ Cross-functional experience: participation in a global team selling effort which requires development of collaborative plans with members of other sales groups, product groups, operations, marketing, etc.


Basic Qualifications/Requirements:
? BS degree required.
? 7 years of experience with internet marketing, agency management, campaign management, content management, content creation, email marketing, search marketing, metrics & analytics analysis.
? 4 years of experience with e-commerce activities in both direct sales and e-Trade sales.
? Experiences of digital marketing in consumer industry is preferred.
? Fluent in Mandarin and English

www.randstad.cn