深圳招聘

Role Synopsis
1. Help regional sales team to develop regional sales and marketing plan including target allocation, sales and marketing activation plan including budgeting allocation and monitoring based on the agreed sales objective and marketing strategy;
2. Develop positive working relationships with major stakeholders, in particular to work closely with Sales and help them deliver these to customers in the most optimal manner in order to maximize business returns, to track progress and adapt plans under the guidance of the marketing and sales Manager.
Key Accountabilities
Plans
l Develop regional promotional plans and competitive trade offer, with involvement of sales team, to deliver annual top-line plan;
l Develop trade marketing activation for customer aligning with the brand direction and proposition of the company;
l Develop trade marketing support materials and research needed to execute the plan most effectively;
l Effective and efficient plan & use of agreed ASP / CAPEX budget;
l Monitor the execution of annual marketing and regional plans for key retails by coordinating marketing and SOT and Supply chain and sales team
Execute
l Effectively communicate with sales team and customers for the designed channel programs for execution;
l Deliver specific marketing materials, working with the local agency and with inputs from sales as appropriate all agreed marketing initiatives with excellence.
Monitor
l Monitor progress of initiatives vs agreed KPIs;
l Monitor implementation of marketing plan elements and offers and deployment of materials developed
l Adapt plans where necessary on the basis of the KPI's
l Monitor ASP / CAPEX spending within the agreed budget.
Manage
l Lead and coach the sub-ordinate to achieve agreed objectives within well defined boundaries.
l Have positive influence on Peers in a propose way.
Essential Criteria
l Bachelor degree, majoring in marketing or business will be preferred
l A minimum 5 years experiences in the trade marketing function , 2 years in a manger level is a plus
l Graphic design experience.
l Business knowledge in sales revenue and sales margins contribution.
l 4 P's understanding, creativity, idea generator.
l Energetic and enthusiastic.
l Good command of written and spoken English.
Desirable Criteria
Experiences in marketing or sales in auto lubes industry will be a plus
Consumer Insights knowledgeable of consumers and their profile, psychographic, purchase and oil change habits andbehaviour, preferences, needs and wants (both functional and psychological; hidden and unhidden).
Customer Insights knowledgeable of customers and their requirements, including: volume, material and shipping specifications, contractual needs, relational preferences, grounded in a knowledge of their business objectives and strategy, decision processes, organization processes.
Partnership and teamwork: understands the unspoken meanings and motivations of others, even in highly subtle or "political"situations, inside or outside the company.
Measuring Market Success: Consistently adapts plans on the basis of the KPI's. Develops finely tuned KPI's to measure subtle objectives not measurable through standard means.
CustomerService Orientation: implies a desire to help or serve others, to meet their needs. It means focusing one's efforts on discovering and meeting the customer or client's needs.

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