深圳招聘

Job Requirements
1. Provide a transfer of knowledge and advice on Chinese marketing techniques, culture and challenges to the rest of the global marketing teams
2. Oversee the implementation of a Chinese PR strategy; assist in identifying local contributed articles, case studies and local press stories, engage and manage local PR agencies if needed
3. Provide direct marketing support to Mentor Graphics distributors and all sales teams alike
4. Build relationships with Sales Management, Sales Distributors to identify product and segment priorities, and local sales engagement techniques. Partner with Corporate Marketing to leverage existing lead generation programs and approaches.
5. Help identify and secure speaking opportunities at local conferences and trade shows, especially keynotes for Mentor's executive team in close cooperation with the corporate technology leadership team in the US
6. Management of the marketing mix in China - work with Mentor's product teams to repurpose and localize factory-led marketing programs
7. Research and develop external partnership opportunities with industry and government organizations such as IEEE, SAE, CAPE and CATARG
8. Understand targeted market segments, such as Automotive, Aerospace and Embedded solutions. Work with Sales Mgmt and Product division mgmt to identify opportunities, target, and track marketing and selling results of integrated marketing and selling campaigns.
9. Collaborate with corporate teams to implement and exploit already established internal marketing tools and techniques such as direct marketing lead generation, market research tools (Marklines, NetProspects, Hoovers, etc.) and
10. Implement and measure success matrices within China regarding new marketing activities; include wherever possible comparisons to our competitors and Mentor programs elsewhere in the world
11. Manage budgets
12. Develop a localization/translation plan to support marketing and sales objectives for collateral, websites, emails, multimedia and other associated content.
13. Oversee the corporate event calendar in China with events such as IESF and solutions expos, investigate driving an onsite customer program of events particularly at the automotive OEMs
14. Primary point of contact for corporate and division marketing teams with an interest in building business in the Chinese market.
15. Manage small team of Marketing Engineers responsible for marketing campaign execution

Job Qualifications
1. Over 10 years experience in China marketing, corporate communications and public relations, preferably, in Semiconductor, Transportation, or other high tech areas.
2. Strong oral and written English communications skills
3. Thorough understanding on the value of integrated marketing strategies and plans
4. Demonstrated skills, knowledge and experience in the design and execution of marketing communications and public relations activities.
5. Demonstrated successful experience writing press releases, making presentations and negotiating with media
6. Excellent multi-tasking, organizational, and time-management skills
7. Strong managerial, interpersonal skills
8. Strong creative, strategic, analytical, and personal sales skills.
9. Strong attention to detail and commitment to delivering quality results

Location -
Shanghai, China

Mentor Graphics Corporation, a Siemens business, is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world’s most successful electronic, semiconductor and systems companies. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777. Web site: *********************/.