深圳招聘

1. We are establishing a new distribution of insurance using direct response mass media. We are seeking a managerial candidate to join this new team to pioneer and develop the channel.
2. This opening represents a rewarding challenge and opportunity for experienced marketers with above-the-line advertising experience from advertising or media agencies and/or marketers with insurance direct marketing experience to participate and contribute in the development of this exciting new distribution

1. Accountable for profitable growth of Broad Marketing (Broad Marketing is direct-response, direct-to-consumer marketing using various mass media including print, TV, radio and Internet).
2. Manage a team marketing managers and executives for the developing, planning, testing and executing Broad Marketing (BM) campaigns in order to achieve campaign targets.

1. Responsibility and mandate for campaign revenue and profitability targets. Share responsibility for the distribution's revenue and resource budget planning and delivery.
2. Develop marketing plans including standardized financial evaluation and justification.
3. Direct and work collaboratively with creative and media buying agencies in the execution of direct respons marketing campaigns for insurance in areas where we operates. End to end from development of creative materials to media planning and execution using various formats across various mass communication media.
4. Engage and manage other service providers and third-party merchant partners as needed.
5. Working closely with Telemarketing / Call Center to deliver target sales performance and target productivity.
6. Ensure sales operations and processes are continued upgraded and improved to maximize sales results and productivity while meeting internal compliance and external regulatory requirements.
7. Conduct competitive market intelligence to keep abreast of this very dynamic distribution segment.
8. Participate in product development and direct the positioning of products for this channel.
9. Hiring, training and development over junior staff over time.

1. Proven project management ability for working with external parties as well as internal cross-functional teams.
2. The right candidate, himself/herself, should have multi-discipline skillsets with ability to work hands-on as well as managing small team.
3. Creative in bringing experience and skills to the development of a new distribution.
4. Disciplined in marketing execution, inquisitive mind in applying direct marketing techniques for testing. Numerical and analytical in comprehending marketing campaign results.
5. Good potential for leadership, good team work and interpersonal skills for collaboration with other functional teams, including Telemarketing, Operations, Finance and Actuarial.
6. Good communications and presentation skills to management and regional offices
7. Good strategic thinking for longer term planning while being able to adapt to short term plans to match evolving priorities
8. Ability to work under pressure with fast turnaround times comparative to a FMCG environment.
9. Strong personal drive to deliver aggressive growth
10. Demonstrate willingness and commitment to learn about this new channel and insurance industry.
11. Committed to pursue career in insurance industry.

1. University graduated or above with degree in marketing / mass communication or related field.
2. Over 10 years of experience from Media buying or Creative advertising agency experience.
3. Working understanding of the media market and knowledge/ experience with media planning across different media, as well as, exposure to multiple regions or cities across China will be valuable
4. Knowledge/ experience with insurance or direct marketing will be an added advantage.
5. Good command or written and oral English.
6. Conversant in MS Office applications

锡科斯集团(SilverCourse Group) 公司网站：*************************
*成立于1999年，是大中华地区代表性金融中高阶人才寻觅机构,专注为银行、保险、基金、证券...等金融业客户寻觅专业人才。
*总部设于上海陆家嘴金融中心，营业据点包含：多伦多、上海、北京、台北、深圳、广州、成都、大连…等城市。
*快速满足客户需求，提供专业、快速、精准、高性价比的服务
*协助客户完善人力资本，协助人才完善职涯规划
竞争优势
*专注金融行业中高级人才寻觅
*优良的品牌形象
*先进的招聘系统平台
*丰富的客户及人才资源
*坚强的顾问团队
*众多的营业据点
企业文化
*专注、专业、创新、团队合作
*勇于拼搏的创业家精神
*绿色企业：力行俭朴，节能环保，爱护地球
*善尽社会责任，经营有成，回馈社会