GTS074 市场部经理
深圳市金研微科技有限公司
- 公司规模:50-150人
- 公司性质:民营公司
- 公司行业:通信/电信运营、增值服务
职位信息
- 发布日期:2014-08-06
- 工作地点:深圳-南山区
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:大专
- 语言要求:英语熟练
- 职位类别:市场/营销/拓展经理 市场/营销/拓展主管
职位描述
工作职责:
1、制定并执行市场调查计划,以及日常市场管理;
2、品牌规划与管理;
3、制定并执行公司年度整体市场营销计划与预算;
4、制定并执行市场推广计划与预算;
5、制定并执行广告与推广计划与预算;
6、制定并执行公关与促销活动计划与预算;
7、负责市场推广物品的设计制作;
8、制定与执行新品牌(产品)上市计划;
9、制定及实施针对经销商、加盟商培训的计划和方案;
10、负责公司内外信息网络的建立、整理及分析,并及时向有关部门发布及建议;
任职资格:
1、 大专以上学历,营销、管理类相关专业优先;
2、 五年市场相关工作经验,其中两年市场主管管理经验,专业是电子信息技术方面者优先;
3、 有多年的品牌公司或互联网公司品牌宣传或推广工作经验
4、 有敏锐的市场观察力,善于网上市场推广,例如:微博营销;
5、系统的市场营销知识,策划并参加过产品推广,包括线上线下的各类活动;
6、思路清晰、目标明确,有良好的市场分析与判断能力;
7、工作高效、策划力强、推动/执行力强。
Job requirement:
1. 5 years of marketing related experience
2. 2 Year of experience lead marketing team
3. Experience with technology company preferred
4. Minimal college education
5. History of successfully launching product/service, previous work examples are required
6. Able to using latest numerical tool to analyze marketing effort and budget ahead using
7. Ability to seamlessly coordinate with sales department for marketing campaign.
8. Significant experience using latest social networking tools such as Weibo to promote brand
9. Experience creating promotion events, both online and on location
English skill is plus
10. Highly energetic and willing to work in a highly dynamic team based environment
Job description:
The marketing director is a person responsible for the overall marketing operations for KUPA brand. The job requires not only having skill in the creative aspect of advertising, but also having the budgetary knowledge needed to plan appropriately and analytical skills to understand marketing data. Thus, the marketing director must be an effective manager in terms of budget, personnel and the creative process. In the creative aspect of the job, the marketing director is responsible for overseeing the operations and planning of the marketing campaigns. This means the directory will involve managing existing campaigns while looking to create new campaigns as needed. The marketing director must be very comfortable using the latest social networking tools such as Weibo to promote brand awareness while using analytical software to understand effectiveness of marketing campaign, and allocate resources efficiently.
In order to be truly effective and brand the image correctly, the marketing director will often make sure the message is consistent. When moving from one medium to the next, this consistency can sometimes get lost. Any loss in this consistency will weaken the overall image, and lead to a less effective marketing campaign. This is something a marketing director is constantly watching for.
The budget is another primary consideration. Often, because funds in the advertising or marketing budget will be limited, it is up to the marketing director to prioritize the campaign. Depending on the product and the target audience, one may decide to concentrate primarily on the television market, or perhaps it may be determines that printed publications, or Internet adds would yield better results. It should be noted that this is not the personal preference of the marketing director, but usually a decision based on research and an experienced understanding of the market.
公司介绍
KUPA是由一群追逐梦想的,不愿受传统束缚的年轻人创建的。多年前,当他们还分别就读于柏林工业大学、柏林洪堡大学和柏林自由大学的时候,在德国柏林西 门子城开始了他们的创意工作室,并用KUPA来为其产品和服务命名。KUPA原是克罗地亚边境,多瑙河的一条支流,纯净清澈,生机勃勃,正象征着KUPA 的精神:价值创造,生生不息… …
KUPA在美国,加拿大,德国,法国,英国,日本,中国等全球50余个国家和地区注册有KUPA商标。目前KUPA的主要市 场,集中在西欧、美国和中国,专注地服务于当地的IT,能源,医疗,金融等行业用户与机构。作为一个崇尚创新和技术的研发型团队,KUPA立志打造全球知 名的专业IT品牌。
KUPA系列产品均由德国核心设计团队根据各地市场和用户需求,进行定义和总体规划,然后由KUPA各地的团队与核心合作伙伴 协作完成各个部件的设计,最后由KUPA德国完成最终的方案。为了打造符合欧美行业用户标准,符合德国品质控制体系的产品,目前KUPA产品的核心部件主 要来自美国,日本,韩国以及中国台湾,并在大陆管控体系最为严格的代工厂生产。世界上没有完美的产品,只有不断追求完美的心。为了让KUPA在全球,成为 卓越品质的代名词,KUPA人用心,用生命打造每一款产品。
作为行业内知名的高科技企业,人才是企业发展所需的最为重要的战略性资源。为公司飞速发展和业务扩展需要,需要一只团结协作、能征善战的高素质员工队伍。公司不断通过各种途径引进和吸纳外部优秀人才,并提供完善的“选育用留”机制,营造共赢的长期合作空间。2011年,KUPA在中国区的市场及服务网络布局将全面展开,我们热忱地欢迎朴素、纯净、自信、勇敢、敢于承担责任,具有创新精神和创业激情的你加入快速成长的酷跑大家庭,在这里,你将离梦想更近…
KUPA将提供优厚的待遇及个人发展空间,为优秀员工提供海外培训及工作机会,所有正式职员工依法缴纳各种社会保险,年休假、年度旅游等完善的福利待遇,让员工能真正无后顾之忧地工作和生活。
KUPA(中国)金研微(深圳)科技有限公司 公司网站http://www.kupaworld.cn/
联系方式
- 公司地址:地址:span三联创业路汇海广场C座21楼