Product Manager - Make Up For Ever
路威酩轩香水化妆品(上海)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2013-05-13
- 工作地点:上海
- 招聘人数:1
- 工作经验:五年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:产品/品牌经理
职位描述
Objective:
- Category management to achieve Category business goal
- Lead dedicated product lines growth to achieve Category business goal accordingly
Responsibilities:
**Market understanding and analysis
- Competitive Analysis
- Consumer Understanding
** Product Management
- To develop localized launch plans based on international marketing plan
- To maximize the impact of star product launches through all related dimensions of communication, such as advertising, POP, merchandising, PR, etc.
- To work with media manager on the implementation of monthly media plan, developing lay-out and artwork with agency and meeting deadlines
- To prepare advertorial and POP materials with co-ordination with Training Dept., to maximize the effectiveness of consumer education and communication
- To design promotional plans based on marketing strategy and budgeting guidelines
- To monitor and evaluate the promotional activities with support from Finance and Sales Dept.Sales Forecast and Inventory Control
- To work with forecast supervisor on monthly sales forecast, especially pay close attention on the top 50 skus and work out sku rational proposal to management for decision.
** Communication and Team Management
- To communicate the marketing plans with all related functions so as to invite involvement and improve efficiency
- To manage and motivate agencies to achieve better quality in all aspects of ATL and BTL
- To develop the subordinates
Requirements:
- Creativity
- Drive for results
- Sensitivity and Analytical thinking
- Strong communication and coordination skills
- At least above 5 years related experience on marketing; at least 3 years Brand Management experience
- Bachelor Degree or above
- Excellent in English (Oral and Written)
- Category management to achieve Category business goal
- Lead dedicated product lines growth to achieve Category business goal accordingly
Responsibilities:
**Market understanding and analysis
- Competitive Analysis
- Consumer Understanding
** Product Management
- To develop localized launch plans based on international marketing plan
- To maximize the impact of star product launches through all related dimensions of communication, such as advertising, POP, merchandising, PR, etc.
- To work with media manager on the implementation of monthly media plan, developing lay-out and artwork with agency and meeting deadlines
- To prepare advertorial and POP materials with co-ordination with Training Dept., to maximize the effectiveness of consumer education and communication
- To design promotional plans based on marketing strategy and budgeting guidelines
- To monitor and evaluate the promotional activities with support from Finance and Sales Dept.Sales Forecast and Inventory Control
- To work with forecast supervisor on monthly sales forecast, especially pay close attention on the top 50 skus and work out sku rational proposal to management for decision.
** Communication and Team Management
- To communicate the marketing plans with all related functions so as to invite involvement and improve efficiency
- To manage and motivate agencies to achieve better quality in all aspects of ATL and BTL
- To develop the subordinates
Requirements:
- Creativity
- Drive for results
- Sensitivity and Analytical thinking
- Strong communication and coordination skills
- At least above 5 years related experience on marketing; at least 3 years Brand Management experience
- Bachelor Degree or above
- Excellent in English (Oral and Written)
公司介绍
LVMH集团在1987年由Moet Hennessy和Louis Vuitton两大集团合并成立。做为一个在全球高档消费品行业中居领先地位的集团,LVMH旗下产品包括时装、皮具、葡萄酒、烈酒、名表、珠宝、高级香水和化妆品。LVMH透过林林总总的产品把欧洲雅致的生活精粹一一带到全球的不同角落。LVMH是传统与现代艺术的完美融合,每件产品由激情所创造,力求尽善尽美,在全球各地受到万千宠爱。
LVMH香水化妆品(上海)有限公司是LVMH集团于2000年在中国投资成立,负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活,为满足日益增长的市场需求,LVMH香水化妆品(上海)有限公司旗下Dior(迪奥)、Guerlain(娇兰)、Givenchy(纪梵希)、Make Up For Ever(玫珂菲)、Benefit(贝玲妃)、 Kenzo(凯卓)、Acqua Di Parma(帕尔玛之水)、Fresh(馥蕾诗)、ChaLing(茶灵)等品牌现正寻求致力于奢侈品行业发展的优秀人才。
LVMH香水化妆品(上海)有限公司是LVMH集团于2000年在中国投资成立,负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活,为满足日益增长的市场需求,LVMH香水化妆品(上海)有限公司旗下Dior(迪奥)、Guerlain(娇兰)、Givenchy(纪梵希)、Make Up For Ever(玫珂菲)、Benefit(贝玲妃)、 Kenzo(凯卓)、Acqua Di Parma(帕尔玛之水)、Fresh(馥蕾诗)、ChaLing(茶灵)等品牌现正寻求致力于奢侈品行业发展的优秀人才。
联系方式
- Email:damonliu@acquadiparma.com
- 公司地址:上海市静安区南京西路1266号恒隆广场一期10楼 (邮编:200040)
- 电话:15026577998