深圳 [切换城市] 深圳招聘深圳市场/营销招聘深圳市场/营销/拓展总监招聘

Marketing and Communications Manager(Smart 品牌)

深圳岁宝百货有限公司

  • 公司规模:500-1000人
  • 公司性质:合资(非欧美)
  • 公司行业:物业管理/商业中心

职位信息

  • 发布日期:2013-01-15
  • 工作地点:深圳
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 职位类别:市场/营销/拓展总监  

职位描述

Description:
Key Areas of Responsibility
Develop and implement the Marketing & Communications plan and strategies that will contribute to sustainable and long-term growth of sales revenue, profit targets and market share increase.
Create effective marketing communication programme to achieve maximum corporate and brand awareness and credibility that translate to increased demand.
Collate and analyze market information and competitors' activities to keep abreast and anticipate market requirements and needs.
Proactively identify opportunities for media articles, win announcements and provide content for analyst briefings as appropriate
Identify, plan and execute events and conferences
Plan and manage marketing budget
Define and track metrics to assess effectiveness of marketing programs.
Managing corporate PR functions incl. internet and intranet.
Co-ordination and production of Advertising & Promotion materials, including print materials, advertisements, gifts and premiums, etc.
Manage and co-ordinate with relevant external agencies on Advertising & Promotion activities, including trade shows, promotions and Public Relationship related activities.
Requirements:
Post-graduate qualification in marketing, communications, journalism or public relations; discipline in business, marketing or communications preferred
Minimum of 5 years of marketing management experiences
Experience in multinational company/advertising agency preferred
Well-exposed to modern marketing theory and technique.
Strategic thinking; Deep understanding and ability to apply integrated marketing concepts, visual identity, brand strategy and positioning, and message development skills
Well-experienced in CRM, brand building and promotional activities organising
Ability to manage multiple projects under tight deadlines
Excellent written communications skills in both English and Chinese
Excellent oral communications skills and presentation skills in both English and Mandarin

公司介绍

岁宝稳健发展,诚纳商业精英
岁宝百货控股(中国)有限公司是一家大型零售连锁百强企业,2010年成功在香港主板上市,岁宝百货创始于1996年,作为中国***的零售企业之一,旗下网点跨广东、湖南两省,经营面积超过40万平方米,员工人数逾万人,年营业收入超过30亿。公司业务涉及进出口贸易、产品代理及终端零售。其零售业态又包括购物中心、百货商场及精品超市。合作的供应商近万家,引进的商品超十万种。
公司自成立伊始,便率先提出了“顾客至上、追求卓越、相亲相爱、诚实可靠”的经营理念,树立了“规模大、品种齐、价格平、功能全、服务优”的鲜明特色。2011年,岁宝百货服务理念赋予更丰富的内涵,提出了“快乐的员工∞满意的顾客”的崭新使命,致力打造“顾客的贴心伙伴;员工的理想家园”,并积极引进先进管理理念,制定可持续发展体系,优化各项业务流程,塑造学习型企业组织,建立健全现代企业制度,实现经营与管理上的双重创新。
现面向社会诚聘所述商业精英,期待您的加入!

联系方式

  • 公司地址:沙井鹏展汇营销中心