Marketing Officer 市场部主管
牛津(上海)咨询有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:专业服务(咨询、人力资源、财会)
职位信息
- 发布日期:2013-09-04
- 工作地点:上海-虹口区
- 招聘人数:若干
- 工作经验:三年以上
- 学历要求:本科
- 语言要求:英语精通
- 职位类别:市场/营销/拓展主管 市场企划经理/主管
职位描述
PURPOSE OF THE JOB
To research, plan and implement marketing campaigns in Mainland China in order to achieve sales retention, growth, and market awareness for all educational importing titles.
PRINCIPAL ACCOUNTABILITIES/KEY RESULT AREAS
Work with the Marketing Manager to plan suitable marketing campaigns and sales support materials. | |
Implement marketing campaigns to support retention and sales growth. | |
Work with Marketing Manager to estimate costs for campaigns and activities to feed into the annual budget. Monitor expenditure throughout year to ensure budgets are adhered to. | |
Provide senior managers with necessary market intelligence and reporting in order to inform marketing and sales strategies. | |
Support Sales and Marketing colleagues and attend exhibitions and conferences in order to promote and sell the OUP brand |
KNOWLEDGE AND EXPERIENCE
· | Degree level education Previous marketing experience in education or the publishing field |
· | A highly organised individual with the ability to prioritise a heavy workload Excellent communication skills and the ability to negotiate and build rapport with colleagues around the business |
· | Knowledge of the ELT and educational publishing market in Mainland China |
· | A high level of literacy with strong copywriting skills |
· | Strengths in analytics and critical thinking |
· | Computer literacy including a good knowledge of Word, Excel, and PowerPoint |
KEY INTERFACES
Internal: | Marketing Manager, Product Analyst, Teacher Trainer, Sales & Marketing Coordinator, Sales managers and representatives, ELT editors, licensing managers and colleagues from other OUP offices. |
External: | Principals, academic heads, English language teachers and parents of private language schools and local state schools, service providers, freelancers, translators, importers and distributors. |
公司介绍
We are both a department of the University of Oxford and a major international publishing organization with significant presence in Mainland China. We further the University’s objective of excellence in research, scholarship, and education by publishing worldwide. Our plans for the future necessitate our filling the following vacancy in Shanghai & Beijing.
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all employees can thrive. We seek to employ a workforce representative of the markets that we serve, and encourage applications from people of all ethnic, cultural and social backgrounds.
联系方式
- Email:lynne.chen@oup.com
- 公司地址:地址:span北京市东城区东长安街1号东方广场东二办公楼