数字营销专员(上海外高桥)
阿美特克商贸(上海)有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:仪器仪表/工业自动化
职位信息
- 发布日期:2022-06-29
- 工作地点:上海-浦东新区
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:1-1.8万·13薪
- 职位类别:市场/营销/拓展专员
职位描述
Job Responsibilities
· Consults with internal customers (marketing communications, sales, service, and product marketing) to clearly understand business objectives and identify the audience behavioral outcomes needed to address those objectives
· Seeks and interprets qualitative and quantitative input to understand audience and stakeholder motivations and preferences
· Creates and executes communications strategies, plans, and tactics that effectively address business objectives by influencing and driving audience behavior
· Translates promotions that contain scientific content, or works with local applications specialist, to ensure that it conveys the original meaning and tone
· Crafts engaging messaging, storylines, and content for a variety of communications media and channels, including email, articles, social media, presentations, video, web, and collateral
· Designs and implements high-impact communications deliverables, campaigns (awareness, demand generation, PR), and sales tools
· Analyzes the effectiveness of communications efforts, improves existing processes, and researches new communication approaches
· Stays current on business strategy, market context, competitive landscape, and communications best practices
· Collaborates with cross-functional colleagues and leaders to ensure communications are cohesive and convey a consistent story across global audiences
· Advises and influences others on effective communication best practices
Qualifications
· 5+ years of progressive responsibility in communications for high-tech, material, or life science markets
· Outstanding writing skills with the ability to simplify complex ideas to engage researchers and drive action within the scientific community
· Expertise in developing and implementing global communications strategies with impactful tactics, including websites, webinars, videos, social engagement, SEO/SEM, and other online and offline tactics, that effectively nurture and drive traffic through to successful conversions
· Demonstrated creativity in developing new and motivating approaches to engage audiences
· Ability to develop effective business relationships with internal stakeholders in addition to external key opinion leaders
· Ability to work on multiple project streams, assimilate content and context to get up to speed on new projects quickly, and deliver under the pressure of deadlines
· Budget and project management skills
· Experience developing messaging that resonate with high-tech or scientific customers in China
· Bachelor’s degree in Communications, Public Relations, Marketing, Science, or other associated field of study
· Consults with internal customers (marketing communications, sales, service, and product marketing) to clearly understand business objectives and identify the audience behavioral outcomes needed to address those objectives
· Seeks and interprets qualitative and quantitative input to understand audience and stakeholder motivations and preferences
· Creates and executes communications strategies, plans, and tactics that effectively address business objectives by influencing and driving audience behavior
· Translates promotions that contain scientific content, or works with local applications specialist, to ensure that it conveys the original meaning and tone
· Crafts engaging messaging, storylines, and content for a variety of communications media and channels, including email, articles, social media, presentations, video, web, and collateral
· Designs and implements high-impact communications deliverables, campaigns (awareness, demand generation, PR), and sales tools
· Analyzes the effectiveness of communications efforts, improves existing processes, and researches new communication approaches
· Stays current on business strategy, market context, competitive landscape, and communications best practices
· Collaborates with cross-functional colleagues and leaders to ensure communications are cohesive and convey a consistent story across global audiences
· Advises and influences others on effective communication best practices
Qualifications
· 5+ years of progressive responsibility in communications for high-tech, material, or life science markets
· Outstanding writing skills with the ability to simplify complex ideas to engage researchers and drive action within the scientific community
· Expertise in developing and implementing global communications strategies with impactful tactics, including websites, webinars, videos, social engagement, SEO/SEM, and other online and offline tactics, that effectively nurture and drive traffic through to successful conversions
· Demonstrated creativity in developing new and motivating approaches to engage audiences
· Ability to develop effective business relationships with internal stakeholders in addition to external key opinion leaders
· Ability to work on multiple project streams, assimilate content and context to get up to speed on new projects quickly, and deliver under the pressure of deadlines
· Budget and project management skills
· Experience developing messaging that resonate with high-tech or scientific customers in China
· Bachelor’s degree in Communications, Public Relations, Marketing, Science, or other associated field of study
职能类别:市场/营销/拓展专员
关键字:市场营销
公司介绍
Ametek Commercial Enterprise (Shanghai) Co., Ltd.
Ametek is a leading global manufacturer of instrumentation, electrical and electro-mechanical products. Ametek products are sold worldwide through its Electronic Instruments and Electromechanical Groups. Ametek Shanghai, Being China Regional HQ, are responsible for the sales and marketing of its products throughout China. To enhance our services in the region, we welcome high qualities talents.
阿美特克是全球领先的生产电子仪器和机电马达的国际集团公司,总部位于费城的近郊。阿美特克集团公司有众多的分支机构和工厂,分别位于美国和美国本土以外的全球15个国家,共有15000名员工。因业务扩展需要,在外高桥保税区成立了商贸公司,从事国际贸易和维修业务,需招聘所述职位。
Ametek is a leading global manufacturer of instrumentation, electrical and electro-mechanical products. Ametek products are sold worldwide through its Electronic Instruments and Electromechanical Groups. Ametek Shanghai, Being China Regional HQ, are responsible for the sales and marketing of its products throughout China. To enhance our services in the region, we welcome high qualities talents.
阿美特克是全球领先的生产电子仪器和机电马达的国际集团公司,总部位于费城的近郊。阿美特克集团公司有众多的分支机构和工厂,分别位于美国和美国本土以外的全球15个国家,共有15000名员工。因业务扩展需要,在外高桥保税区成立了商贸公司,从事国际贸易和维修业务,需招聘所述职位。
联系方式
- Email:Maggie.Li@ametek.com
- 公司地址:自由贸易试验区富特东三路526号1幢2层A1A4部位