深圳招聘

The Digital Marketing Manager, China is responsible for managing the strategy and execution of digital marketing campaigns to drive demand and lead generation. Using a mix of digital marketing techniques and working closely with Business Leaders, consultants and external partners, the role develops digital campaign plans and executes to deliver on the business digital strategy.

The focus will be on generating digital sales (e-commerce) revenue streams and meeting set targets for lead generation, engagement, leading to an increase in revenue for our Career products and services. The role exercises creativity to design and execute digital campaigns that generate demand; engage and retain our clients; and drive high value sales.

The candidate must have a strong background in digital marketing, and stakeholder management with a flair for turning complex subject matter into thought provoking information a senior business audience can use in their decision making.

The Digital Marketing Specialist should be, at different times, a writer, project manager, critical/creative thinker, storyteller, and communication expert.

The ideal candidate will be collaborative, passionate, high energy, organized, detail-oriented, and able to distill complex messages with geographically dispersed staff.

Responsibility：

Campaign Planning

· Engage a range of stakeholders (Business Leaders, Consultants, and Digital Sales) in the development of the annual marketing plan.

· Ensure that each digital campaign has established and agreed targets prior to execution. These should include engagement scores as well as the number of marketing qualified leads into the pipeline to deliver on sales objectives.

· Work with client teams with the intent of increasing retention of current business and expanding share of wallet from existing clients.

· Analyze campaign results for continual improvement.

· Research and understand target audiences in conjunction with appropriate stakeholders (Practice Leaders, Client Managers, Client Services team).

Campaign Execution

· Design digital campaigns – creative execution, message design, channel selection and segmentation.

· Ensure the distribution lists are segmented appropriately and in a way that will maximise our ability to engage with our audiences.

· Ensure the campaigns are loaded into and managed appropriately using our tools – Marketo, SalesForce, and E-commerce platform.

· Establish campaign performance metrics and monitor campaign performance, continually looking for ways to improve demand generation and revenue outcomes.

· Evaluate new indirect sales and marketing approaches which may include outbound telesales, digital (primarily), social media, demand generation and new external business relationships.

Marketing & Communications

· Contribute to Mercer market share and increase value/share of wallet with existing clients.

· Deliver demonstrable return on marketing investment.

· Develop and deliver brand marketing initiatives that are in accordance with agreed budget.

Requirements：

You should have 10+ years’ experience in digital campaign marketing in the B2B or B2B2C space with demonstrable results in developing and executing campaigns, generating demand and filling the sales pipeline.

You should be comfortable executing your campaigns through a variety of channels and take a fully integrated approach to marketing – ensuring media, internal channels and intermediaries are considered in the development of your campaigns. You will have a good understanding of sales and how marketing can drive sales.

You will be expected to contribute ideas and pitch in to build the assets required for your campaigns to be successful.

Technical knowledge - to be successful you will have:

· 10+ years’ experience digital campaign marketing in the B2B or B2B2C

· Demonstrable results in generating demand, nurturing leads and filling the sales pipeline.

· Multichannel experience – social media, events, advertising etc

· Background in marketing for Professional Services, Financial Services, Insurance, Banking or Recruitment

· Experience of Marketo and Salesforce (or other CRM).

· Basic design skills – PowerPoint, Photoshop and InDesign

General skills – to be successful you will:

· Have a passion for marketing

· Have an interest in innovation and doing things better

· Have a willingness to constantly challenge the status quo and speak up

· Be a confident communicator, able to work with and effectively manage a diverse range of stakeholders.

· Have outstanding presentation, written and verbal communication, engagement and interpersonal skills.

· Have excellent project management skills.

· Be able to work under pressure and have the skills to manage crisis communication and risk management.

· Have strong attention to detail while keeping a big picture in mind

美世是一家全球领先的咨询公司，提供咨询、外包和投资服务，拥有超过25000名全球客户。美世顾问帮助客户***限度的提高其员工健康、福利和退休计划的绩效，并在管理成本的同时优化劳动力表现。美世还提供客户化管理、技术和总体福利外包解决方案。美世的投资服务包括全球领先的投资咨询、退休计划的设计和管理以及多管理人的投资管理。美世拥有超过17000名雇员，分布于40多个国家，形成全球网络，确保提供给客户整合的全球解决方案，满足其希望建立全球策略和程序的愿望，同时允许灵活性，以适应当地文化、法律和监管要求。我们在当地的专业人士也可以为中型企业服务并解决具体国家的问题和机遇。该公司是Marsh & McLennan Companies, Inc的全资子公司，后者已在纽约、芝加哥和伦敦的证券交易所上市，股票代码：MMC。

美世于1995年进入中国，目前在北京、上海、广州、深圳、南京、大连、香港和台湾设有8家分支机构，咨询顾问超过350人。美世的顾问具备超过10年的在华咨询经验，在中国拥有超过3,000多家大型客户。美世通过与国有、民营及上市企业广泛的合作，在业内积累了极高的声誉。
Mercer is the global leader for trusted HR and related financial advice, products and services. In our work with clients, we make a positive impact on the world every day. We do this by enhancing the financial and retirement security, health, productivity and employment relationships of the global workforce.

Mercer has more than 15,000 employees serving clients in over 180 cities and 41 countries and territories worldwide.

As a wholly owned subsidiary of Marsh & McLennan Companies, Inc., we can also provide access to the complementary services of our sibling companies, Marsh, Kroll, Guy Carpenter and Oliver Wyman.
Please apply by confidential email to careers.sh@mercer.com, attention to the Human Resources Manager with full resume.