深圳招聘

In essence, the Digital & eCommerce Manager’s role is to further develop and implement the eCommerce strategy across the company owned brands and e-store to drive online sales revenue. A further focus includes building online customer acquisition strategies. The eCommerce Manager should be a highly organized, self-motivated e-commerce & online marketing specialist with project management skills, an inclination towards data & analytics, and the ability to
communicate effectively with the key stakeholders. Preferably, with a natural flair and passion for housewares and kitchenware products.

Primary Objectives/ Responsibilities:
+ The principal responsibilities of the role will be to manage all aspects of the company's eCommerce.
+ Operate on both a strategic and tactical level – planning, coordinating, and executing a wide range of marketing programs and related projects.
+ Use data, to discover and share powerful insights with the larger team, tackle problems as they arise, and regularly report on performance.
+ Work with Digital Manager & marketing team to develop e-commerce marketing plans that support customer acquisition and retention priorities. Develop & optimize eCommerce solutions across key brands and e-store.
+ Ensure ongoing usability and website testing to ensure effective evolution of site design, content and functionality.
+ Work with the marketing team to increase the volume of high quality, qualified traffic to the website through best practice online marketing techniques.
+ Maximize website conversion to meet agreed targets.
+ Ensure business unit follows clear brand identity guidelines (once established) in all areas of ecommerce.
+ Monitor competitor activity and recommend action to ensure we build and maintain a competitive position in e-commerce.
+ Increase of customer retention through best practice email and CRM techniques.
+ Employ a customer-centric approach, ensuring clarity, simplicity and effectiveness of communication in line with brand personality and objectives.
+ Ensure fulfillment team is dispatching orders within agreed timelines. Work with logistics and sales operations to ensure product availability and provide detailed product level forecasts of demand.
+ Ensure Returns Team are handling exchanges and returns in a timely manner.
+ Plan, manage, and execute seasonal campaigns across eCommerce.
+ Develop innovative online promotions that drive engagement and conversion.
+ Responsibility for the E-Store revenue and profit targets.
+ Create & support both strategy and tactical execution of online marketing campaigns across marketing channels including paid search, affiliate, shopping portals, and display media.
+ Perform analysis and reporting on store statistics and campaigns and make actionable recommendations to refine programs.
+ Build strong relationships with the team both locally and internationally to best meet company goals and objectives, build corporate knowledge and experience in eCommerce.
+ Regularly coordinate with key business stakeholders and outside agencies and partners as required.
+ Manage projects and partnerships with key partners, such as 3rd party marketplaces like JD and T-mall.

Online Marketing:
- Give input to Digital Marketing Executive to manage online advertising campaigns including creative briefing, implementation and analysis in conjunction with the external agency
- Give input to Digital Marketing Executive to manage all newsletters
- Give input to Digital Marketing Executive to manage ongoing online promotions
- Give input to Digital Marketing Executive to manage affiliates
- Give input to Digital Marketing Executive to manage third-party promotions such as competitions and newsletter 

+ Bachelors Degree from an approved university in a related field
+ Minimum 3 - 5 years experience in a similar eCommerce role
+ Strong marketing and digital marketing background
+ Managed e-Commerce channel before
+ IT literate and experience with SEO, Affiliates, Email Campaigns, Marketplaces Analytics
+ Team player with excellent written& verbal communication skills
+ Self-starter

+ Magento experience
+ Native Chinese, with strong communication skills and fluency in writing, speaking and reading Chinese and English is a must;
+ Flexibility/Adaptability/Managing
+ Multiple Priorities
+ Dependability/Reliability/Responsibility
+ Positive Attitude/Motivation/Energy/Passion
+ Experience in a multi-channel e-Commerce environment
+Experience managing online promotions and a long term promotions grid
+Experience with Magento and or similar or other open-source platforms.
+ Understanding of general marketing and specific familiarity with online marketing channels
+ Project Management
+ Vendor Management
+ Effective Communication
+ Ability to analyze and interpret sales and financial data
+ Highly organized, can multi-task and set priorities to meet deadlines
+ Attention to detail with a high accuracy level
+ Strong project management skills
+ Experienced in Word, Excel and PowerPoint 

Ningbo Silk Trend
宁波和发丝绸服装有限公司
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Ningbo Silk Trend Garment Co. Ltd. is a well known manufacturer of high-end outer garments. Our state-of-the-art production facility features 13.000 m2 production space operated by more than 300 workers, a sophisticated sample studio, and an experienced team of merchandisers and QA/QC professionals.

宁波和发丝绸服装有限公司是一家知名的生产高档外衣的厂家。我们工厂占地1万3千平方米，有300名员工，一个完善的样品间和经验丰富的业务及质量控制团队。