深圳招聘

Key Responsibilities:

Guide parents and students through the admissions process, making the experience positive, straightforward and engaging throughout.

• Ensure timely communication, responding to all parent contact within 24 hours during the working week.
• Ensure high quality communication: written and verbal language, structure and consistent attention to detail.
• Maintain high levels of warmth and enthusiasm throughout all communications.
• Ensure that each family experiences key ‘magic moments’ throughout their journey, from enquiry to enrolment / induction, that are customised to their circumstances and memorable.

Build an understanding of each family’s needs and interests throughout the Family Experience Journey.

• Get to know families through great questions and active listening.
• Always be curious - identify what each parent and student needs – then personalise and tailor your offer accordingly.
• Deal effectively with objections and be responsive to buying signals.
• Build empathy and rapport with families.
• Support the MAC team through attendance at school recruitment events.

Drive conversion at each stage of the pipeline by maintaining a focus on ‘closing’ towards the next step.

• Run the Parent Information Sessions or Parent Academy for groups of parents interested in finding out more about the school.
• Maintain the School Experience area in the start-up office and guide parents through this experience when visiting the offices for interviews, coffee morning etc.
• Organise and run (in collaboration with the school Marketing Team) the Open Day event son campus.
• Deal with new enquiries effectively and convert the enquiry to a visit to the school.
• Facilitate the application and assessment process in a straightforward and efficient way to convert families to enrolment.
• Facilitate any remaining enrolment requirements and maintain continued contact to convert enrolled families into new starters.
• Support families in their induction and orientation to ensure a positive start at their new school.
• Follow up with leads at all stages of the pipeline that have become unresponsive to reignite their interest. Follow best practice in timing this communication.
• Close out unresponsive leads in a timely fashion, always leaving the door open for the conversation to restart.

Ensure that the school’s brand and core messages are integrated throughout the Purchase process.

• Articulate in a compelling fashion the school’s USP and proof points.
• Advocate the value of being part of the Nord Anglia family.
• Link what parents and students need to our unique offer.
  Bring to life our global collaborations and educational assets to meet the needs to each family and student.

Lead the school Admissions Team with the Principals throughout the re-enrolment process to optimize the retention of existing students and families.

• Support the school SLT in refining the list of families eligible for re-enrolment.
• Work with the school SLT to identify high risk families and put in place mitigation strategies to minimize the risk of these families not re-enrolling.
• Work with Marketing & Communications to optimize the nurturing of existing families with regard to the re-enrolment process.
• Manage the re-enrolment process for families with the aim of making the process as straightforward as possible.
• Work with other relevant functions across the school to efficiently manage the contracting and finance aspect to the re-enrolment process.

Ensure the school’s admissions processes adhere to any group policies and local market regulations.

• Maintain an up to date understanding of group-wide admissions policies and processes.
• Understand any local regulatory requirements and ensure these are implemented at each stage of the admissions process.
• Manage data capture and lead management through iSAMs currently and our CRM system when this launches.
• Ensure that all new leads are entered into iSAMs / CRM within 24 hours during working week.
• Ensure that lead statuses, notes and personal details are kept fully up to date at all times and after each and every communication with prospective parents.
• Ensure the school adheres to NAE business rules in relation to data capture and management.

Work with the Principals to review school enrolment data, identify opportunities and risks and develop plans to unlock and mitigate.

• Support the Principals in reviewing lead velocity throughout the pipeline and conversion rates against past performance.
• Support the Principals in reviewing regional / group benchmarks and help identify opportunities for improvement or risks to mitigate.
• Support the Principals in reviewing lead sources, nationalities, industries and age groups to assist in best targeting future growth opportunities.

Provide appropriate leadership, coaching and best practice sharing to other members of the Admissions and wider school team.

• Provide supportive and focused leadership to enable the Admissions Officers to reach their individual, team and school goals.
• Act as a role-model to other members of the Admissions Team and coach the best from them.
• Support the Principals to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.
• Contribute to the sharing of best practice in admissions across the Admissions team, region and group.

Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

• Take ownership for personal development and works with Principals to develop and implement a focused and straightforward Personal Development Plan.
• Take ownership for requesting feedback from others in a timely fashion.
• Provide both constructive and appreciative feedback both unprompted and when asked.

Person Specifications

Qualifications / Training

• Bachelor’s Degree

Experience / Knowledge/ Skills

• Minimum 5 years working in a sales or service delivery sector
• Good cross-cultural, interpersonal & communication skills and an affinity for interacting with diverse nationalities and cultures
• Strong leadership skills
• Experience of having managed a team
• Experience of having worked within a service delivery sector, education sector experience a bonus
• Outstanding written and verbal communication skills in English
• Excellent time management skills and flexibility in dealing with multi-functional tasks
• Experience of working with a CRM and / or IMS

Personal Attributes

• A warm, personable and curious character
• Creative and technical thinking ability
• Self-motivated, flexible and adaptable to different tasks at hand
• Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure
• High level of integrity
  Excellent time management and organizational skills
• Proficient communicator both oral and written
• Excellent attention to detail
• Affinity with and interest in education
  

Nord Anglia Education is the world’s leading premium schools organisation, with campuses located across 26 countries in North America, Europe, China, Southeast Asia and the Middle East. Together, our 56 schools educate more than 50,000 students from kindergarten through to the end of secondary school. We are driven by one unifying philosophy: we are ambitious for our schools, students, teachers and staff, and we inspire every child who attends a Nord Anglia Education school to achieve more than they ever imagined possible.

Every parent wants the best for their child — so do we. Nord Anglia Education schools deliver high quality, transformational education and ensure excellent academic outcomes by going beyond traditional learning. Our global scale enables us to recruit and retain world-leading teachers and to offer unforgettable experiences through global and regional events, while our engaging learning environments ensure all of our students love coming to school.

For more information, please visit ***************************.