深圳招聘

岗位职责:

Summary of responsibilities:
The Director of Sales & Marketing is responsible for providing overall leadership and development for all Sales & Marketing functions.
Goal is to ensure growth of patient volumes and revenue targeted towards existing and new clients in B2C, B2B and B2D sales channels, by performing the following duties personally or through subordinates:

Overall Sales & Marketing Management:
? Develop and implement effective sales & marketing strategies, structures, budgets, solutions, campaigns and specific goals to increase patient volumes and revenue for Shenzhen New Frontier United Family Hospital
? Provide training, support and leadership to all sales and marketing team members to ensure all key revenue targets are met.
? Provide management with monthly, quarterly and annual sales & marketing performance and forecasts. Report on the effectiveness of sales, marketing and lead generation campaigns using pre-determined KPIs.
? Oversee the planning and implementation of the facility based digital strategy.
Sales Management:
? Directly manage large corporate clients.
? Develop and implement innovative lead generation programs that drive demand for UFH packages and services. Continuously monitor performance of such programs.

Summary of responsibilities (continued):

Product Marketing Management:
? Research target consumer’s behavior and buying criteria for purchasing health insurance.
? Conduct competitive analysis and develop innovative marketing strategies and products that provide a competitive value proposition in the marketplace.
? Develop and manage innovative marketing strategies, product packages, positioning and messaging that drive demand for medical services.

Marketing Management:
? Conduct regular market research. Continuously review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
? Manage overall brand value of UFH. Protect brand and visual identity by (1) managing traditional and social media, (2) review all materials to be published - whether online or offline - and (3) approve all Media purchases, corporate sponsorship opportunities and external partnerships.
? Create and manage a calendar of events such as health talks, webinars, conferences and thought leadership contributions, all aimed at increasing patient volumes.
? Oversee Public Relations plan, advertisement event and social media management
Internal Relationships:
? Establish productive and professional relationships with key personnel across the UFH network, including general managers, medical department chairs, and etcetera.
? Work with other positions, including reflecting customer feedback, compliant, patient experience and journey, recruitment input, etc.

任职资格:

Knowledge and Experience:
1. At least 5-10 years’ experience in sales & marketing management preferably in the healthcare and / or services industry.
2. Strong knowledge of digital marketing technologies.
3. Able to understand and analyses sales and marketing performance metrics.
4. Strong communication and team management skills
5. Analytical skills with a problem-solving attitude
6. Availability to travel as needed
7. BSc degree in Marketing, Business Administration or relevant field
8. Native Mandarin Speaker with good English language skills.

和睦家医疗已经在中国的几个主要城市建立了医疗网络，2021年即将在深圳市中心开设我们的旗舰医院。基于二十余年的服务数百万患者的丰富经验，这所新医院体现了我们对和睦家医疗未来20年的愿景。

深圳新风和睦家医院是一所高端综合医院，通过精心的规划和建设，它将满足这个欣欣向荣的大都市不断变化的医疗需求，改写该地区医疗保健的未来，在2021年第三季度正式与大家见面。

深圳新风和睦家医院位于福田区中心位置，临近沙尾地铁站c出口，紧挨福强路主路，俯瞰深圳湾。和睦家已做好充分准备，为周边社区以及整个大湾区提供高端医疗服务。