深圳招聘

Main Objective:

Build up Fresh brand awareness and brand image with comprehensive marketing strategy and execution with relevant product category focus.

Work with cross functional department to achieve the business target, the net sales and P&L target.

Main Responsibility:

Market understanding and analysis

？ Consumer Understanding of Customers, satisfactions/dissatisfactions on products/services, expectations, potential consumers SOB and their needs, competitor brand users and their satisfactions/dissatisfactions

？ Marketing trend in terms of product, communication, new media, promotions, etc.

？ Competitive Analysis on Competitors’ launches, major activities, offerings (claims, pricing, performance, etc.) and media investment and activations

？ Product Management of developing launch campaigns with 360 support based on pipeline, brand Geo and maximize the impact of star collection launches through all related dimensions of strong claims adaptation, communication strategy, such as advertising, POP, merchandising, PR, etc.

Media and Advertising

？ Work with media agency on the media brief and implementation of monthly media plan, developing lay-out and artwork with agency and meeting deadlines

？ Prepare advertorial and POP materials with co-ordination with Training Dept., to maximize the effectiveness of consumer education and communication

P&L budget control

？ Run budget planning, spending and control P&L under guidance

Promotional Activities

？ Design promotional activities in line with brand DNA and positioning so to drive accelerated business momentum

？ Work with sales team on the implementation of promotion plan

Forecast and inventory control

？ Sales Forecast and Inventory Control on new launches sales forecast, monthly replenishment sales forecast, especially pay close attention on the top ranking SKUs and work out SKU rational proposal to management for decision

？ Code 3 sample forecast, consumption plan and execution to ensure AnP phasing accuracy and maintain brand hospitality and ROI

CRM Collaboration

？ Collaborate with CRM manager/team to further strengthen brand performance, ensure healthy brand Geo and sustainability

Communication and Team Management

？ Communicate the marketing plans with all related functions so as to invite involvement and improve efficiency

？ Manage and motivate agencies to achieve better quality in all aspects of ATL and BTL development

？ Coach direct report and grow team talent to build sustainability

Profiles We are looking for:

Bachelor degree Minimum 5 years marketing experience;

Department store beauty brand working experience is a MUST

Excellent communication and writing in English

Open personality with positive CAN-DO attitude, proactive, hard-working and determined to drive results delivery

LVMH集团在1987年由Moet Hennessy和Louis Vuitton两大集团合并成立。做为一个在全球高档消费品行业中居领先地位的集团，LVMH旗下产品包括时装、皮具、葡萄酒、烈酒、名表、珠宝、高级香水和化妆品。LVMH透过林林总总的产品把欧洲雅致的生活精粹一一带到全球的不同角落。LVMH是传统与现代艺术的完美融合，每件产品由激情所创造，力求尽善尽美，在全球各地受到万千宠爱。

LVMH香水化妆品（上海）有限公司是LVMH集团于2000年在中国投资成立，负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活，为满足日益增长的市场需求，LVMH香水化妆品（上海）有限公司旗下Dior（迪奥）、Guerlain（娇兰）、Givenchy（纪梵希）、Make Up For Ever（玫珂菲）、Benefit（贝玲妃）、 Kenzo(凯卓)、Acqua Di Parma（帕尔玛之水）、Fresh（馥蕾诗）、ChaLing（茶灵）等品牌现正寻求致力于奢侈品行业发展的优秀人才。