CRM经理 (MJ000871)
安正时尚集团股份有限公司
- 公司规模：1000-5000人
- 公司性质：民营公司
- 公司行业：服装/纺织/皮革
职位信息
- 发布日期：2020-12-02
- 工作地点：上海-长宁区
- 招聘人数：1人
- 工作经验：8-9年经验
- 学历要求：本科
- 职位月薪：2-2.8万/月
- 职位类别：销售总监 客服经理
职位描述
职位描述：
1、 集团CRM项目统筹、开展及监控；VIP政策制定、优化及实施；
2、 建立集团CRM系统，制定集团CRM年度目标计划并组织执行，对CRM系统整体技术运作做好监控；
3、 整合并推进跨品牌，跨部门，跨渠道的 CRM 项目，整合资源，对CRM全过程管理，建立统一的客户视角及整合客户沟通机制；
4、 制定并实施CRM活动，推进CRM理念（包括数字化 CRM 及平台、线上营销活动及社交媒体平台），对CRM活动效果进行跟踪并提出改进意见；
5、 负责顾客需求调研、客户信息收集分析，搭建消费者数据模型，提供CRM平台整体数据分析月报，为各品牌及业务决策提供有效的参考，并利用结果精准营销，不断改进用户体验，扩大品牌影响力；
6、 年度大型VIP活动统筹；部门目标管理及实施进程管理；部门内外业务协调及管理；
7、 制定CRM相关的KPI并进行监控，定期复盘回顾分析各项政策和营销计划的执行效果；
8、 负责维护和完善客服售后体系，快速有效处理客诉问题。
任职要求：
1、 教育背景：本科以上学历；
2、 能力：
① 具有较强的营销数据调研、数据分析能力；
② 数字电商与传统零售客户系统的关系管理及维护，包括新客户扩充，老客户维护，及客户活动的策划及执行能力；
③ 深入了解市场，拥有敏锐的洞察力和前瞻性，具备竞品分析和研究能力；
④ 成熟的客户管理策略及建设能力，具备较强的沟通影响和整合推动能力；
⑤ 掌握基础英语商务洽谈，精通PPT、Excel的使用。
3、 经验：
① 8 年以上CRM管理实施经验与数字营销经验，至少5年以上团队管理经验；
② 具有消费者调研，需求分析，消费者行为研究的专业知识和经验，有CRM会员管理成功案例优先。
4、 个性、价值观、驱动力：具备极强的执行力、影响力及推动力，具备全局观、系统性思维能力及经营思维，能充分调动内外部资源完成既定目标。
公司介绍
安正时尚集团是一家集研发、生产、品牌管理于一体的大型现代化品牌企业。集团始终坚持和贯彻国际化的品牌经营理念，现已发展成为一家多品牌、集团化运作的知名时尚品牌企业。
目前集团拥有“JZ玖姿”、“IMM尹默”、“安正男装”、“MOISSAC摩萨克”、“FIONACHEN斐娜晨”五大品牌，近900家独立品牌专卖店和商场。产品畅销各地市场，集团业绩连续多年保持较快的增长速度，在国内服装业界和消费者中有良好口碑和强大的品牌号召力。
2010 年集团运营总部落户上海，坐拥近万平方现代时尚的办公环境。
2012年11月，集团公司全面启动海宁文化创意产业园项目，该项目占地面积约192.9亩，建筑面积约28万平方米，固定资产总投资11.6亿元。项目建成后，将成为集平台管理、研发设计、仓储物流、生产制造等功能为一体的综合性产业园区。
公司目前拥有员工近3000 名， 2014年零售额30亿。2015年，随着产业园的逐步投入使用，公司将进一步加大品牌建设力度，实现"集团品牌化，品牌集团化"，为中国服装产业转型升级和建设时尚品牌强国贡献自己的力量！
集团愿景
引领品质魅力生活的领先时尚产业集团。
安正时尚集团致力于打造充满乐趣、追求时尚、魅力无限的高品质生活方式，并时刻提醒安正人需要不停地努力去赢得并捍卫在时尚界的不可动摇的地位以及维护安正品牌的历史传承性，使其贯穿时尚发展史。
集团使命
创造全体员工物质与精神两方面的幸福快乐，为社会的发展和进步作出贡献。
通过关注全体员工的需求，为员工提供全方位周到的物质保障，促使员工在岗位上不懈努力，更高效更愉悦地工作，从工作中感受到乐趣、实现自我的幸福快乐；通过全体员工的付出，不断推动产业发展，为社会的发展和进步做出贡献。
核心价值观
诚信、担当、合作、高效、创新、共赢
Anzheng Fashion Group is a large and modern business focusing on R&D, production and brand management of garment. With consistent internationalized brand management, the group has been developed into a reputed fashion group with multiple brands and uniform operation.
Five brands, including JZ, IMM, ANZHENG, MOISSAC and FIONACHEN, have been developed by the group with approx. 900 brand stores and shops operated throughout the country. The good market the products enjoyed sees a continuous and rapid growth in the sales of the Group, and the Group has been enjoying a good reputation and impressive influence in domestic fashion industry and among customers in China.
In 2010, the Group was headquartered in Shanghai with a fashionable office covering an area of approx. 10,000 m2.
The cultural creative industrial park project was launched by the Group in Nov. 2012. A total investment of RMB 1.16 billion was made to the fixed assets of the project covering an area of 192.9 mu and gross floor area of 280,000 m2. The project will be developed into an integrated industrial park combining platform management, R&D, warehousing, logistics and production of garment after its completion.
At present, the Group has about 3,000 employees, the sales of the Group in 2014 hit RMB 3 billion. The operation of the industrial park in 2015 will allow the company to make greater commitment to the brand construction and development of "a brand group and a group brand", making our contributions to the transformation of upgrade of China's garment industry and construction of a kingdom of fashion brand.
Group Vision
To become a Group that creates a quality life and leads in the fashion industry.
Anzheng Fashion Group aims at creating a high-grade lifestyle that is full of fun, fond of fashion, and attractive.At the same time, it constantly reminds Anzheng employees to make efforts in safeguarding its unshakable position in fashion industry and maintain the historical continuity of Anzheng brand so that its fashion development history may be passed down generations after generations.
Group Mission
Create the happiness for material and spirit of all employees, and make contribution to the development and progress of the society.
By paying attention to the needs of all employees, providing employees with a full range of material security, make employees work hard, more efficient and more pleasant to work, feel the fun from work, achieve self happiness; through all staff’s effort , promote industrial development, and make contribution to the development and progress of the society.
Group values:
Integrity, Responsibility, Cooperation, Efficiency, Innovation, and Win-win
目前集团拥有“JZ玖姿”、“IMM尹默”、“安正男装”、“MOISSAC摩萨克”、“FIONACHEN斐娜晨”五大品牌，近900家独立品牌专卖店和商场。产品畅销各地市场，集团业绩连续多年保持较快的增长速度，在国内服装业界和消费者中有良好口碑和强大的品牌号召力。
2010 年集团运营总部落户上海，坐拥近万平方现代时尚的办公环境。
2012年11月，集团公司全面启动海宁文化创意产业园项目，该项目占地面积约192.9亩，建筑面积约28万平方米，固定资产总投资11.6亿元。项目建成后，将成为集平台管理、研发设计、仓储物流、生产制造等功能为一体的综合性产业园区。
公司目前拥有员工近3000 名， 2014年零售额30亿。2015年，随着产业园的逐步投入使用，公司将进一步加大品牌建设力度，实现"集团品牌化，品牌集团化"，为中国服装产业转型升级和建设时尚品牌强国贡献自己的力量！
集团愿景
引领品质魅力生活的领先时尚产业集团。
安正时尚集团致力于打造充满乐趣、追求时尚、魅力无限的高品质生活方式，并时刻提醒安正人需要不停地努力去赢得并捍卫在时尚界的不可动摇的地位以及维护安正品牌的历史传承性，使其贯穿时尚发展史。
集团使命
创造全体员工物质与精神两方面的幸福快乐，为社会的发展和进步作出贡献。
通过关注全体员工的需求，为员工提供全方位周到的物质保障，促使员工在岗位上不懈努力，更高效更愉悦地工作，从工作中感受到乐趣、实现自我的幸福快乐；通过全体员工的付出，不断推动产业发展，为社会的发展和进步做出贡献。
核心价值观
诚信、担当、合作、高效、创新、共赢
Anzheng Fashion Group is a large and modern business focusing on R&D, production and brand management of garment. With consistent internationalized brand management, the group has been developed into a reputed fashion group with multiple brands and uniform operation.
Five brands, including JZ, IMM, ANZHENG, MOISSAC and FIONACHEN, have been developed by the group with approx. 900 brand stores and shops operated throughout the country. The good market the products enjoyed sees a continuous and rapid growth in the sales of the Group, and the Group has been enjoying a good reputation and impressive influence in domestic fashion industry and among customers in China.
In 2010, the Group was headquartered in Shanghai with a fashionable office covering an area of approx. 10,000 m2.
The cultural creative industrial park project was launched by the Group in Nov. 2012. A total investment of RMB 1.16 billion was made to the fixed assets of the project covering an area of 192.9 mu and gross floor area of 280,000 m2. The project will be developed into an integrated industrial park combining platform management, R&D, warehousing, logistics and production of garment after its completion.
At present, the Group has about 3,000 employees, the sales of the Group in 2014 hit RMB 3 billion. The operation of the industrial park in 2015 will allow the company to make greater commitment to the brand construction and development of "a brand group and a group brand", making our contributions to the transformation of upgrade of China's garment industry and construction of a kingdom of fashion brand.
Group Vision
To become a Group that creates a quality life and leads in the fashion industry.
Anzheng Fashion Group aims at creating a high-grade lifestyle that is full of fun, fond of fashion, and attractive.At the same time, it constantly reminds Anzheng employees to make efforts in safeguarding its unshakable position in fashion industry and maintain the historical continuity of Anzheng brand so that its fashion development history may be passed down generations after generations.
Group Mission
Create the happiness for material and spirit of all employees, and make contribution to the development and progress of the society.
By paying attention to the needs of all employees, providing employees with a full range of material security, make employees work hard, more efficient and more pleasant to work, feel the fun from work, achieve self happiness; through all staff’s effort , promote industrial development, and make contribution to the development and progress of the society.
Group values:
Integrity, Responsibility, Cooperation, Efficiency, Innovation, and Win-win
联系方式
- Email：281850056@qq.com
- 公司地址：上海市长宁区临虹路168弄国际商务花园7号办公楼 (邮编：200335)