CRM Manager
俊思(上海)商业有限公司
- 公司规模:500-1000人
- 公司性质:外资(非欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2020-10-31
- 工作地点:上海-徐汇区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:招1人
- 语言要求:不限
- 职位类别:用户运营
职位描述
The CRM Manager is responsible for development, execution, and continuous refinement of multi-channel consumer relations and the development of programs, and consumer relation strategies.
The candidate should have a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.
Management and Strategy:
? Formulates ongoing CRM strategies, responsible for strategy execution, asset deliverable management.
? Develops CRM calendars that enable the continuous and consistent testing, and optimization in order to maximize consumers’ lifetime value.
? Structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
Collaboration:
? Works closely with business leaders and key stakeholders in developing the consumer loyalty vision and instilling that vision across the organizational departments and contact points, for example, social, mobile and email.
? Works closely with various business units in developing and launch suitable CRM initiatives to support the business growth.
? Works regularly with the IT department in achieving better understand all CRM feeds and data flowing in and out of CRM program management tools.
Opportunity:
? Guide CRM campaigns and introduce new capabilities for the purpose of meeting emerging business needs and market trends.
? Shares new and emerging CRM best practices across the business in order to give the business a competitive edge over competition in consumer acquisition, retention and engagement.
Analytical/Technical Skills:
? Responsible for consumer analytics and member behavioral reporting.
? Conduct post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns.
职位要求:
The position of CRM Manager demands extensive cross-functional collaboration, good communication skills, project managerial skills, and a process-focused aptitude that will enable the CRM Manager to effectively execute multiple responsibilities and deliverables. A successful candidate should:
1. Have 6+ years solid experience working with multiple communication channels in consumer interactions in retail industry. Experience in e-commerce is preferable.
2. Possess strong analytical skills coupled with project management and planning skills. He/ she should demonstrate a substantial knowledge in CRM segmentation, campaign management, direct marketing, data mining, interactive marketing, database marketing, and social marketing.
3. Have good communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting.
4. Process good written and verbal communication skills that will ensure these reports and presentations are clear, concise, and convincing.
5. Be customer-service orientation, demonstrate an ability to work in a fast-paced environment with ease, be self-motivated and proactive
6. He/ She should have good business sense, have critical attention to detail, be able to prioritize and meet deadlines while working on multiple projects, and have creative problem-solving skills.
The candidate should have a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.
Management and Strategy:
? Formulates ongoing CRM strategies, responsible for strategy execution, asset deliverable management.
? Develops CRM calendars that enable the continuous and consistent testing, and optimization in order to maximize consumers’ lifetime value.
? Structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
Collaboration:
? Works closely with business leaders and key stakeholders in developing the consumer loyalty vision and instilling that vision across the organizational departments and contact points, for example, social, mobile and email.
? Works closely with various business units in developing and launch suitable CRM initiatives to support the business growth.
? Works regularly with the IT department in achieving better understand all CRM feeds and data flowing in and out of CRM program management tools.
Opportunity:
? Guide CRM campaigns and introduce new capabilities for the purpose of meeting emerging business needs and market trends.
? Shares new and emerging CRM best practices across the business in order to give the business a competitive edge over competition in consumer acquisition, retention and engagement.
Analytical/Technical Skills:
? Responsible for consumer analytics and member behavioral reporting.
? Conduct post-campaign analytics for the purpose of realizing recommendations for future CRM campaigns.
职位要求:
The position of CRM Manager demands extensive cross-functional collaboration, good communication skills, project managerial skills, and a process-focused aptitude that will enable the CRM Manager to effectively execute multiple responsibilities and deliverables. A successful candidate should:
1. Have 6+ years solid experience working with multiple communication channels in consumer interactions in retail industry. Experience in e-commerce is preferable.
2. Possess strong analytical skills coupled with project management and planning skills. He/ she should demonstrate a substantial knowledge in CRM segmentation, campaign management, direct marketing, data mining, interactive marketing, database marketing, and social marketing.
3. Have good communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting.
4. Process good written and verbal communication skills that will ensure these reports and presentations are clear, concise, and convincing.
5. Be customer-service orientation, demonstrate an ability to work in a fast-paced environment with ease, be self-motivated and proactive
6. He/ She should have good business sense, have critical attention to detail, be able to prioritize and meet deadlines while working on multiple projects, and have creative problem-solving skills.
职能类别:用户运营
公司介绍
俊思集团成立于1992年,是中国***家集时尚、美容和生活时尚品牌的管理和分销公司,拥有无与伦比的市场和渠道覆盖率。俊思集团以企业家精神和品牌拥有者的热情,致力于打造奢侈品牌、设计师品牌、高端当代时尚和生活时尚品牌,目前经营覆盖中国和东南亚的44多个城市500多个终端销售点。
俊思集团隶属于连卡佛载思集团,该集团是亚洲首屈一指的时尚零售、品牌管理和分销集团,还包括标志性的奢侈品百货公司连卡佛、前沿时尚精品店Joyce以及时尚鞋类、箱包和配件专家Pedder。
俊思集团代表国际品牌,包括Salvatore Ferragamo、Paul Smith、3.1 Phillip Lim、Club Monaco、Alice+Olivia by Stacey Bendet、Tory Burch、Isabel Marant、BA&SH、Isaia、Marc Jacobs、Canada Goose、Golden Goose Deluxe Brand、Kate Spade New York和Brooks Brothers。品牌组合中还包括美容品牌,例如Aveda, Jo Malone London, Natura Bissé, Apivita和 Augustinus Bader.
连卡佛载思集团经营着奢侈品百货公司、精品店、独立品牌店铺、电子商务和全渠道业务。凭借在该地区近170年的贸易经验,连卡佛载思集团的每一家公司都被公认为其领域的先驱,率先与设计师品牌和奢侈品牌进行合作,并通过多元化的伙伴关系和合作建立品牌业务。
俊思集团隶属于连卡佛载思集团,该集团是亚洲首屈一指的时尚零售、品牌管理和分销集团,还包括标志性的奢侈品百货公司连卡佛、前沿时尚精品店Joyce以及时尚鞋类、箱包和配件专家Pedder。
俊思集团代表国际品牌,包括Salvatore Ferragamo、Paul Smith、3.1 Phillip Lim、Club Monaco、Alice+Olivia by Stacey Bendet、Tory Burch、Isabel Marant、BA&SH、Isaia、Marc Jacobs、Canada Goose、Golden Goose Deluxe Brand、Kate Spade New York和Brooks Brothers。品牌组合中还包括美容品牌,例如Aveda, Jo Malone London, Natura Bissé, Apivita和 Augustinus Bader.
连卡佛载思集团经营着奢侈品百货公司、精品店、独立品牌店铺、电子商务和全渠道业务。凭借在该地区近170年的贸易经验,连卡佛载思集团的每一家公司都被公认为其领域的先驱,率先与设计师品牌和奢侈品牌进行合作,并通过多元化的伙伴关系和合作建立品牌业务。
联系方式
- Email:roysun@imaginex.com.cn
- 公司地址:上海市徐汇区汾阳路138号轻科大厦6楼 (邮编:200031)
- 电话:13581929852