深圳招聘

Job Description

General 基本職能

• Developing and improve our digital marketing strategy in China. Discuss plans with Senior Management and client (China current distributor) 制定和改进我们在中国的数码营销策略﹐并与高级管理层和(中国)现有经销商讨论计划。
• Help in implementing marketing strategies across all digital channels. (Chinese equivalent of Facebook, AdWords, Mailchimp, push notifications…) 帮助实施所有数码渠道的营销策略，推动消费者参与和收入增长。 (相当于Facebook、AdWords、Mailchimp、推送通知......)
• In contact with Social Strategic planner, graphic designer in JJ/HK, VM Director and Mktg Assistant. 与社会策略规划员、晋江/香港的平面设计师、视觉营销总监和市场部助理保持联系。
• In contact with USA Mktg department to share knowledge about past and current campaigns and initiatives 与美国市场部联系，分享有关过去和现在的活动和计划的知识。
• Perform data analysis, monitor online sales (Client, Tmall, JD), budgets and ads spending, conversion funnels to uncover sales trends, customer insights, website efficiencies, marketing effectiveness and to measure various KPIs and help with marketing reports on a daily/weekly and monthly basis. 进行数据分析，监控在线销售额（客户、天猫、JD）、预算和广告支出、转化漏斗，以发现销售趋势、客户见解、网站效率、营销效果，并衡量每个营销活动的各种KPI，并帮助提供每日/每周和每月的营销报告。
• Work on the ads optimization, manage ongoing A/B testing to improve conversion rates, tracking the performance of strategies that drive user acquisition, retention and growth while maintain excellent cost and ROI metrics. 从事广告优化工作，管理正在进行的A/B测试，以提高转化率，跟踪策略的表现，以推动用户获取、保留和增长，同时保持良好的成本和ROI指标。
• Keep up to date of the inventory for online sales, manage e-commerce visual merchandising efforts, ensure product pushes are synonymous across all channels, supervise all online channels for the updated status of the products and promotion 及时掌握线上销售的库存情况，管理电商视觉营销工作，确保产品推送在所有渠道的同义性，督促所有线上渠道的产品更新状态和推广情况。
• Assist to manage online store and website content to develop creative ideas and content improvements, enhancements and site functionality and work with design team to create the best-looking website, work with web developer on website theme 协助管理网店和网站内容，开发创意和内容的改进、提升和网站功能，并与设计团队合作，打造***看的网站，与网站开发人员合作开发网站主题。

Qualifications 资格

• 3-5 years digital marketing experience, preferably with a lifestyle, apparel brand or e-commerce 3-5年数码营销经验，有生活时尚、服装品牌或电子商务经验者优先。
• Mandarin mother tongue, English written and spoken is mandatory 母语为普通话，必须懂英语书面和口语。
• Experience in running paid campaigns Chinese social network 中国社交网络付费活动的运营经验
• Good knowledge of equivalent of Google Analytics, SEO, SEM, PPC 良好的谷歌分析知识并熟悉SEO、SEM、PPC
• Social Media Savvy. Advanced knowledge of social media platforms, including Chinese equivalent of Facebook, Instagram, YouTube, etc. 精通社交媒体及各个平台，包括相当于Facebook、Instagram、YouTube等中文社交平台的知识。
• Knowledge and experience managing Shopify is an advantage 有管理Shopify的知识和经验者优先
• Basic Knowledge of HTML/CSS, Liquid 具备HTML/CSS、Liquid的基本知识
• Experience with Mailchimp or similar. Run data-driven Email marketing campaigns to drive conversion and retention 有Mailchimp或相似经验。运行数据驱动的电子邮件营销活动，以提高转换和保留率
• Advanced Excel skills 高级Excel技能
• Ability to work very quickly and efficiently and effectively under tight deadlines. 能够在紧迫的期限内快速有效地工作。
• Must be a strong collaborator, solutions-orientated, effective communicator 必须是一个强大的合作者，以解决方案为导向，有效的沟通者。
• Possess strong attention to detail and solid organizational and time management skills or similar. Comfortable working in a fast-paced environment. 具备较强的细节关注能力和扎实的组织和时间管理能力或类似能力。适应在快节奏的环境中工作。
• Experience with Affiliate Marketing, Amazon, Youtube Ads are a plus 有联盟营销, 亚马逊, Youtube广告经验者更佳
• Knowledge of digital marketing tools such as Criteo, Gleam.io is a plus 熟悉Criteo、Gleam.io等数码营销工具者更佳。

Skills 技巧

• Management 管理方面
• Facebook 脸书
• Google Adwords 谷歌广告词
• E-commerce 电子商务
• Advertising 广告宣传
• Digital Marketing 数码营销
• Email Marketing 电子邮件营销

HEYDUDE is a casual lifestyle shoe brand that's changing the way we look at shoe design and the way they look and make you feel. Our mission is to help you live an elevated life, from the feet up!

Founded in 2008 in Florence Italy, HEYDUDE has helped to shape a new category of footwear called the 'Comfy Classics', lightweight classic footwear designs made to make your feet feel fresh and comfortable all day. We are sold in over 25 country and located in some of the best retail stores globally. Our main markets are USA, Italy, UK, Spain and recently Asia and Germany.
By joining the HEYDUDE team, you will help design and develop future collections that inspire our customers to think differently about their shoes and start living an elevated.

HEYDUDE是一个休闲鞋的品牌，它改变我们一贯对鞋子外观和设计的思维并给予我们的崭新舒适的感觉。 “自在人生，从脚起! ” 这也是我们的使命。
HEYDUDE于2008年在意大利佛罗伦萨成立，我们塑造了新一代的HEYDUDE，命名为 “Comfy Classics” ，创造轻如羽毛般的经典系列，让您双脚全天候保持清爽舒适。我们全球超过25个国家已在销售HEYDUDE，大多国家更在优质的零售店内销售。我们主要的市场是美国，意大利，英国，西班牙以及最近的亚洲和德国。

为激发客户对鞋有着与别不同崭新的思维，我们邀请对工作有热诚及有责任感的专才加入HEYDUDE团队，协助新系列的设计和开发，从而让大家开始自在人生。