CRM专员/主管
锦泓时装集团股份有限公司
- 公司规模:1000-5000人
- 公司性质:上市公司
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2020-10-24
- 工作地点:上海-闵行区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:1-1.5万/月
- 职位类别:市场/营销/拓展主管
职位描述
工作职责:
1、负责集团全会员体系的搭建,包括会员等级划分、权益定制、会员生命周期管理;
2. 负责积分商城的策划和运营,通过积分价值的提升,提高会员的忠诚度。
3. 负责顾客社群的整体规划建设,确保社群体系的完善,社群规模的增长、持续提升社群成员的活跃
4. 负责集团整体会员运营状况的监控及管理方向的输出。
任职资格:
1. 本科及以上学历,有CRM相关工作经验者优先,能力优秀者优先;
2. 具有敏锐的洞察力以及较强的逻辑思维,善于从多角度发现问题、思考问题并快速形成解决方案;
3. 具备较强的数据监控及分析能力,能够依据分析结果制定有效营销推广方案;
4. 善于沟通,有良好的工作组织和协调能力
5.熟悉零售门店/电商平台CRM体系,精通各平台渠道的CRM机制玩法。对社群玩法有较深的了解,同时能够输出一定的创新玩法并进行落地检核。
6、能够独立开展项目,团队管理工作。有大品牌会员运营、社群运营成功案例者优先。
职能类别:市场/营销/拓展主管
公司介绍
锦泓时装集团股份有限公司创立于1997年(以下简称,“集团”),于2014年在上海证券交易所主板上市,股票代码603518。集团总部位于中国上海市,多年来始终坚持自主研发设计,在意大利米兰、韩国首尔、中国上海和南京均设有研发设计中心和国际运营团队。愿景是“打造具有中国文化元素的奢侈品牌,成为全球三大时尚集团之一“。
发展至今,集团旗下拥有多个自有品牌,包括定位为具有中国文化元素奢侈品的南京云锦“元先”品牌、具有中国文化内涵与国际时尚视野的国际品牌“VGRASS STUDIO”、定位于高端女装的“VGRASS”品牌,以及定位于中高端休闲服饰的“TEENIE WEENIE”品牌,形成金字塔式的立体品牌矩阵布局。产品包含男装、女装、童装、配饰等,满足消费群体多样化、多元化、个性化需求。全国店铺数量逾1400家,遍布国内各大城市核心商圈并走出国门进入欧洲市场。
Founded in 1997 (the "Group"), Jinhong Fashion Group Co., Ltd. was listed on the main board of the Shanghai Stock Exchange in 2014 under the stock code 603518. Headquartered in Shanghai, China, the Group has been developing and designing independently for many years, with research and development design centers and international operations teams in Milan, Italy, Seoul, Korea, Shanghai and Nanjing, China. The Group vision is to build a luxury brand with Chinese cultural elements, and become one of the world's top three fashion groups.
Since its development, the Group has a number of own brands, including Nanjing Yunjin "Yuanjin" positioned as the luxury brand with The Chinese cultural elements, the international brand "VGRASS STUDIO" with Chinese cultural connotation and international fashion vision, the high-end women's clothing brand "VGRASS" as well as the high-end leisure clothing brand "TEENIE WEENIE", all of which form a pyramid-shaped three-dimensional brand matrix layout. The Group products including menswear, ladieswear, childrenwear, accessories, etc. meet the diverse and personalized needs of the consumer group. So far there are more than 1,400 stores all over the core business circle nationwide and there are also some in Europe.
发展至今,集团旗下拥有多个自有品牌,包括定位为具有中国文化元素奢侈品的南京云锦“元先”品牌、具有中国文化内涵与国际时尚视野的国际品牌“VGRASS STUDIO”、定位于高端女装的“VGRASS”品牌,以及定位于中高端休闲服饰的“TEENIE WEENIE”品牌,形成金字塔式的立体品牌矩阵布局。产品包含男装、女装、童装、配饰等,满足消费群体多样化、多元化、个性化需求。全国店铺数量逾1400家,遍布国内各大城市核心商圈并走出国门进入欧洲市场。
Founded in 1997 (the "Group"), Jinhong Fashion Group Co., Ltd. was listed on the main board of the Shanghai Stock Exchange in 2014 under the stock code 603518. Headquartered in Shanghai, China, the Group has been developing and designing independently for many years, with research and development design centers and international operations teams in Milan, Italy, Seoul, Korea, Shanghai and Nanjing, China. The Group vision is to build a luxury brand with Chinese cultural elements, and become one of the world's top three fashion groups.
Since its development, the Group has a number of own brands, including Nanjing Yunjin "Yuanjin" positioned as the luxury brand with The Chinese cultural elements, the international brand "VGRASS STUDIO" with Chinese cultural connotation and international fashion vision, the high-end women's clothing brand "VGRASS" as well as the high-end leisure clothing brand "TEENIE WEENIE", all of which form a pyramid-shaped three-dimensional brand matrix layout. The Group products including menswear, ladieswear, childrenwear, accessories, etc. meet the diverse and personalized needs of the consumer group. So far there are more than 1,400 stores all over the core business circle nationwide and there are also some in Europe.
联系方式
- Email:475412110@qq.com
- 公司地址:上海市闵行区号文路229号万象企业中心MT2栋5-7层 (邮编:201102)