亚马逊运营专员/Marketing Team Lead
零柠檬科技(深圳)有限公司
- 公司规模:少于50人
- 公司性质:外资(非欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2020-10-19
- 工作地点:深圳-南山区
- 招聘人数:1人
- 工作经验:1年经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:0.7-1万/月
- 职位类别:市场/营销/拓展主管 市场/营销/拓展专员
职位描述
Responsibilities
· Increase Zerolemon.com’s growth ine-commerce business through expansion & performance optimization of organic & paid online campaigns
· Lead implementation strategy, campaign execution & ad ops trafficking of all commerce-oriented online marketing campaigns, including Search (paid & organic), Retargeting, Display Networks, Affiliates, Social Media, Comparison Shopping Engines and Channel Partner Campaigns
· Ensure all product content published to the online channel maintains a high degree of relevance to target audiences & consumer segments, alignment with brand voice and positive commercial outcomes
· Search & Comparison: manage evolution, expansion and optimization of Zerolemon’s search marketing, comparison shopping and use-case specific landing page performance while charting a course to improved brand product presentation in online marketplaces
· Retargeting – devise strategy to leverage retargeting audience segmentation & technology to improve relevance of product messaging to in-market shoppers; execute & optimize
· Affiliate Marketing – Drive sales growth of affiliate marketing network by signing up new commercially-oriented affiliates, launching product-data driven campaigns & offers, and managing growth of the program overall
· Social Media – devise strategy to integrate product stories & education into Zerolemon’s paid social media program that drives more highly qualified traffic from social media channels to Zerolemon.com
· SEO – define & manage execution of Zerolemon.com’s search engine optimization programs to increase relevant organic traffic, leads, & sales from search engines & social media
· Product Launches – in charge of planning & execution of online campaigns to support upcoming and new product launches; increase awareness, interest & conversion of new products in Zerolemon.com.
· Report, summarize and optimize online product campaign delivery & performance metrics on weekly basis for both individual campaigns and in aggregate
· Manage day-to-day online campaign trafficking & execution with agency partners
· Collaborate with Channel Marketing team to monitor and improve the use of Zerolemon trademarks, copyright & content by 3rd party retailers in online channel
· Enforce Trademark Policy & Authorized Reseller Policy for Ecommerce while collaborating with partners on multi-channel advertising campaigns
· Collaborate with E-commerce, Social Media & Channel Marketing teams to ensure Zerolemon’s product-related content is published efficiently and accurately, while driving improvements in ROI
· Revise current online shopping process for Zerolemon products by making it easier for consumers to understand which Zerolemon products are right for them based on their budget & interests through strategy and execution of superior audience targeting, online content merchandising and campaign management
Desired Skills and Experience
· 3+ years of experience in Online Marketing programs ranging from Search Engine Marketing, SEO, Display/Retargeting and ecommerce content production/merchandising for web-based businesses
· Experience pioneering, defining and launching new marketing programs from scratch, including budget management, data-driven audience segmentation strategies and ad operations
· Proven experience managing an advertising budget to ROI goals while driving ecommerce sales growth through strategy & execution of product-oriented message-driven online marketing campaigns
· Strong foundation of aggregating, analyzing and reporting core online campaign performance metrics
· Ability to manage multiple projects at different stages of development at once without sacrificing quality of execution
· Proactive, creative problem solver with a need & affinity for telling campaign performance stories through data
· Independent individual contributor & collaborative teammate
· Undergraduate degree preferred
· Understand USA / Europe Online & E-commerce Markets
· Fluency in English (TEM-8 or TOEFL) is a must. C
职能类别:市场/营销/拓展主管市场/营销/拓展专员
公司介绍
我司是三芯手机电池的发明者及产品专利的持有者;并且能为世界上各大品牌的手机提供最高容量的电池。旗下产品包括:智能手机扩展电池、高容量原装尺寸电池、智能设备的抗震保护套、智能手表和智能设备的移动扩展电池组。
详情请登录我司网站浏览产品- ZeroLemon (*****************)
公司建立并完善了人才资源库,努力做到让所有员工人尽其才,才尽其用,让其在本岗位上发挥特长,尽忠职守。
福利待遇:
1.有薪假期:法定节假日、年休假、婚假、产假、陪护假、病假;
2.礼品礼金:传统节日福利,礼品或红包;
3.团队建设:丰富的下午茶,定期组织员工聚餐、羽毛球等活动,一年两次的集体旅游,达到规定销售额有出国旅游机会;
4.保险保障:五险一金;
5.工作时间:9:00-18:00(午休1个小时),双休。
联系方式
- Email:annazheng@qcellpower.com
- 公司地址:地址:span西丽街道官龙第二工业区希创空间10栋501-502