JD-Assistant Manager, Brand Environment
利惠商业（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：服装/纺织/皮革
职位信息
- 发布日期：2020-10-14
- 工作地点：上海-静安区
- 招聘人数：1人
- 工作经验：5-7年经验
- 学历要求：本科
- 职位月薪：20-35万/年
- 职位类别：市场企划经理/主管
职位描述
Key Responsibilities：
In store representation
1）Campaign BE planning and execution
o Planning for marketing campaigns in store and management of executions in all stores through supplier to ensure on quality, on time and on budget
o Able to bring the brand in retail space with visual impact while keeping brand tonality and ensuring commercial success
o Building the right tools for each retail touch points (window, entrance, lead in, apparel wall) with right level of information to drive retail KPIs
o Support of marketing campaigns and promotions for instore execution.
o Plan and execute product placement locations in stores (Space Planning and execution)
o Work with VM team to execute campaigns
o Manage Suppliers for campaign support and execution
2）Instore visuals and navigation
o Planning and execution of instore visuals and navigation
o Manage Suppliers for campaign support and execution
Cross function communication & collaboration
1）Communication & Collaboration
o Coordinate communication & alignment between Region / Global / Local Functions on all BE initiatives in the GC/ China market.
o Demonstrate ownership and manage communication with internal marketing and product functions so that all actions and output are aligned with the brand and business strategies
o Establishing a process of seeking and rollout of best practices.
o Collaborate with TW and HK BE/ marketing leads to ensure synergy and leverage
2）Reporting
o Mange and consolidate global reports by ensuring the right purpose, content, format, in a timely fashion
o Preparation and consolidation of presentations for global / regional / local audiences and stake holders
BE Training
1）Train the Trainer - Training of VM teams and Internal staff
o Manage plan and execute BE TTT program (Train The Trainer)
o Train internal VM team to be able to train franchise VM teams and ONO retail staff
o Monitor effectiveness of training program and improve on VM team’s capabilities
Brand Environment strategy development
1）BE plan and strategy development:
o Formulate BE strategy that align with global and local marketing plans
o Plan and maximize budget to align with allocated budget
Department Administration and Supplier Management
1）Budget Management of BE function
o Monitor and manage monthly budget spend for department to ensure spend is on target
o Update any changes to the budget as the year progresses and manage spend accordingly
2）Department Administration
o Ensure that department operation from a legal and payment standpoint are executed according to guidelines and requirements
3）Management of Suppliers
o Drive high performance from suppliers and ensure that they provide the best price and service
o Maximize supplier pool and capabilities to for the best support to BE support
Job Requirements：
o A minimum of 6 years marketing experience in an International brand environment
o Strong experiences in execution and production management of BE initiatives from apparel brands
o Experience of using key financial measures of a brand and experience of budget planning and management.
o Excellent planning skill and writing skill
o Excellent communication, negotiation and interpersonal skills.
o Good cross- function and cross market working relationship.
o Excellent command of English and Chinese language essential.
Functional Competencies：
o Understands the external environment (competitive and market) and identifies new sources of opportunity
o Balances intuition and fact to distill complex thought into action
o Understands the operational fundamentals of our business
o Demonstrates judgment to define what is on brand
o Prioritize and allocate resources effectively
o Understand how to leverage & best manage suppliers
o Measures financial and equity impact of investments and institutionalizes learning
Leadership Expectations：
o Consumer Focused and commercially astute
o Focused, disciplined and accountable for results
o Company First
o Outcome oriented transformational leader
o Inspire employees and one another
o Own the result
o Be part of the solution
o Lead as example
Experience/Education：
o Over 6 years of marketing experience in multinational companies, ideally in apparel
o Bachelor degree or above, preferably in Marketing, VM or related field
Essential Functions：
o Very proficient in Power Point, Excel, and word
o Ideal if proficient in Auto Cad, Photoshop, or 3D software
职能类别：市场企划经理/主管
公司介绍
拥有160多年悠久历史的LEVI STRAUSS & CO. (利惠公司)，于1853年在美国旧金山创立。公司设计、生产并销售男装、女装和童装，包括牛仔裤、休闲服饰、上班服装及相关配饰。160年后的今天，公司规模已经大幅扩展，遍及全球50多个国家。LEVI STRAUSS & CO.已成为全球最知名的服装品牌公司，在牛仔裤和休闲服饰市场中所向披靡，无出其右。公司拥有的著名品牌包括：Levi's ，Dockers 以及Levi's Ladies。
从1873年以来，LEVI STRAUSS & CO.就是服装界的领导者,这一年他们创造出世界上***条牛仔裤。可是LEVI STRAUSS & CO.并没有停滞不前，每过十年，他们就为市场带来新的影响力。从Dockers 领导90年代商务休闲服装大改革，到Levi's Ladies塑造完美曲线的原创牛仔女郎，都可以看到LEVI STRAUSS & CO.的努力和成就。我们真诚地邀请有志之士加入这个激情的团队。
从1873年以来，LEVI STRAUSS & CO.就是服装界的领导者,这一年他们创造出世界上***条牛仔裤。可是LEVI STRAUSS & CO.并没有停滞不前，每过十年，他们就为市场带来新的影响力。从Dockers 领导90年代商务休闲服装大改革，到Levi's Ladies塑造完美曲线的原创牛仔女郎，都可以看到LEVI STRAUSS & CO.的努力和成就。我们真诚地邀请有志之士加入这个激情的团队。
联系方式
- Email：bli@levi.com