深圳招聘

JOB SUMMARY:

The Marketing Specialist- Event, as part of the Marketing team, He/She will be required to understand the global brand positioning of Gap and Gap Outlet brands and can balance that understanding with the needs of the local market. He/She should have the ability to support line manager to discern what types of events and mall marketing resources will support /enhance the positioning, giving the Brand a competitive advantage in the marketplace.

As the Event Specialist, He/She is responsible for understanding the seasonal produce messages to help concept seasonal retail event ideas and execution variety type of events, for example KOL event and instore event.

The candidate will partner with the domestic Marketing team, key internal business partners and cross-functional teams, and external marketing agencies or strategic partnership as appropriate.

• Assists
  to source and select event agencies and various production vendors in
  execution of events and customer appreciation activities
• Assists
  to negotiate costs in production and execution of KOL events and instore
  marketing to ensure that all is within budget
• Works
  closely with Store Operations and Field to ensure that store engagement
  and mall marketing resources are executed flawlessly and consistently
  across the fleet
• Works
  with line manager in development of launch event strategy and concept of
  brand entry events and activities
• Supports
  all aspects of execution for brand entry events and activities into key
  markets

QUALIFICATIONS:

1. Required knowledge, skills & abilities:

   • Initiative: Ability to independently identify and capitalize on business opportunities, an agile self-starter, results-orientated, and able to deal with ambiguity.

   • Leadership: Proven track record of leading cross-functional teams and complicated projects.

   • Influence: Ability to influence across the organization, including senior management.

   • Communication: Strong oral and written communication skills.

   • Analysis: Strong analytical and research skills, combined with sound business judgment.

   • Creativity: Ability to generate creative ideas from analysis.

   • Consumer Insight: Ability to be the “voice of the consumer”.

   • Brand: An understanding of the Gap inc. brands (including aesthetic and taste level).

   • Relationships: Proven experience and ability to work cross-functionally

   • Intellectual Horsepower: Ability to apply strategic thinking to Brand Marketing and business results.

   • Cultural: An ability to interact with people in different cultures in a way that promotes understanding, and is respectful and effective.

   • Language: Chinese (mandarin) & English language and/or knowledge of Chinese culture and consumer behavior in Mainland/Hong Kong/ Taiwan would be highly advantageous.

   • Passion: For Retail

GAP为各年龄层消费者带来经典的美国风尚。
 
从1969年创立以来，GAP一直广受时尚消费者青睐，人们喜欢用GAP时髦又休闲的服饰轻松搭配，穿出自己的时尚风格。今天，GAP依然是人们选购T恤、帽衫、贴身裤装和牛仔等衣橱必备的首选品牌。
 
从最初的Gap发展到现在包括GapKids, babyGap, GapMaternity和gapbody的全系列产品，GAP能满足各年龄层消费者的时尚需求。
 
发展至今，GAP已成为以“酷、自信、休闲”风格的服饰演绎生活方式的文化标志。