深圳招聘

Responsibilities of the Social Media Manager:
The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan to be reviewed every quarter.
1. Brand Development
“Why” is the reason customers buy. A great “why buy here” message is unique to your company, is backed up by facts (awards, numbers, in-store policies) and answers “What’s in it for me?” for the shopper.
2. Refine Target Customers
Develop learning agendas that will enable Lenovo Legion to better understand and better reach our target customers.
3. Set Clear Objectives
All marketing plans include defined, realistic goals. It isn’t enough to say you “see” results. Your results must tie back to your goals and objectives. You’ll never know ROI (Return on Investment) without goal setting and strategy.
4. Visual Design Strategy
Visual content has a lasting effect on the viewer. Lenovo Legion’s visual branding must be consistent. Whether it’s our status updates, our landing pages or our Facebook ads, what the audience sees is what they’ll remember. Make sure it’s compelling and gets the point across.
5. Solid Content Strategy
Confidently answer the question, “how do I know what I need to post” with a strong content strategy that will support business goals.
6. Promotion Strategy
It is essential to continually grow and promote your brand and its content. FACT: Social media is now pay to play.

7. Engagement Strategy
Work across Lenovo customer support teams, as well as agencies to ensure that we effectively manage incoming customer questions regarding Lenovo Legion products.
8. Measure & Analyze to Establish ROI
Determine and set KPIs that are aligned to larger business objectives and regularly measure and analyze results to ensure we stay on course.

Essential Duties of the Social Media Manager:
? Manage social media marketing campaigns and day-to-day activities including:

? Develop relevant content topics to reach the company’s target customers.

? Create, curate, and manage all published content (images, video, written and audio/podcast).
? Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
? Conduct online advocacy and open a stream for cross-promotions.
? Develop and expand community and/or influencer outreach efforts.

? Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
? Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.

? Analyze key metrics and tweak strategy as needed.
? Compile reports for management showing results (ROI).
? Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
? Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
? Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
? Monitor trends in social media tools, applications, channels, design and strategy.
? Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
? Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

Required Technical/Functional Skills:

? Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
? Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
? Proficient in content marketing theory and application.
? Experience sourcing and managing content development and publishing.
? Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
? Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
? Maintains excellent writing and language skills.
? Displays ability to effectively communicate information and ideas in written and video format.
? Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
? Makes evident good technical understanding and can pick up new tools quickly.
? Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
? Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

The right candidate for this role must be a passionate gamer and social maverick with an intimate understanding of “gaming culture” and the people that participate in it. The Social Media Manager will administer Lenovo Legion’s social media marketing and advertising. Administration includes but is not limited to:
? Deliberate planning, strategy and goal setting
? Development of brand awareness and online reputation
? Content management
? SEO (search engine optimization) and generation of inbound traffic
? Cultivation of leads and sales
? Reputation management

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:
? Turning fans into customers.
? Turning customers into advocates.
? Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
? Identify and improve organizational development aspects that would improve content
? Create a regular publishing schedule and promote content through social advertising.
? Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
? Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
? Manage or oversee all social advertising campaigns.

※Raleigh NC or Beijing China preferred. It's OK with remote working if the candidate is qualified, we work across time zones, so the candidate needs to be comfortable with odd-hours. Good news is that the schedule is flexible.

我司（以下简称SDI）是一家美资的全球性公司，专门从事采购流程外包(BPO)，托管服务计划（MSP），独立承包商合规计划，业务流程外包，和项目管理。自1992年8月24日成立以来，公司致力于为客户提供创新的采购解决方案，以应对不断变化的市场条件，实施领先的计划和服务，为客户提供持续的成本节约，SDI具有强大的动力为合作伙伴提供可持续和可扩展的结果。
作为全球公认的采购和人力资源解决方案供应商，SDI具有独特的优势，能够满足客户所有的国内和国际业务需求。在我们近三十年的历史中，SDI已经与众多“财富”500强客户合作，我们将在未来继续扩大我们的地理覆盖面。 虽然我们的许多客户都是IT行业的主要参与者，但SDI的解决方案和服务是独立于行业的，并且可以跨越多个行业的本地或全球公司进行扩展。
期待您的加入！