深圳招聘

Implement the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral.

§ Ensure full implementation in internal and external facing materials both offline and online (school marketing collateral, website, advertising materials etc.).

§ Work with team to ensure that décor/furnishings in the buildings (current and planned) reflect the brand positioning and visual identity.

§ Ensure that the USP and school brand are consistently presented.

Implement NAE brand and campaign materials in the school.

§ Ensure the core NAE brand is visible within the school.

§ Implement all marketing campaigns across the school, including MIT, Juilliard, UNICEF and Global Campus.

§ Ensure clear visibility of campaigns in our printed collateral and digital presence.

Support the Regional and Central Digital Marketing team to optimize the development of the school website and demonstrate leadership for the school at every stage of the parent online research journey.

§ Manage the school website via the CMS.

§ Work with the regional and central teams to optimize SEO and implement recommendations for improvement.

§ Lead the Digital Health Check with the regional and central MAC team.

§ Write the copy and provide any visual imagery requested by the regional and central MAC team for paid campaigns.

§ Input into the social media strategy and execution in the school.

§ Support and execute the email marketing strategy and plan for the school.

§ Work with Communications Executive to ensure a regular flow of content is produced and rolled out on the website News & Blog platform year-round.

Work with the Communication Executive to drive awareness of our brand through great content.

§ Understand what both internal and external stakeholders want to hear and support the development of a content calendar which delivers key messages in a timely and engaging way.

§ Achieve the right tone and voice in all communications.

§ Aggregate great content into communications that build awareness of the NAE and school brand.

§ Develop content to distribute through all appropriate channels, such as website, social media, email and print.

§ Ensure that current parents are kept up to date with school news & information through regular e-newsletters, print communications and parent portal applications.

§ Co-ordinate across the various school departments to understand the breadth of parent communications and keep a finger on the pulse to understand what is working and not working. Provide clear feedback to the academic team to enable improvement.

Working with the School DAM, lead the PR and media strategy for the school.

§ Develop and build media relationships so the school is top of mind and first choice when journalists are looking for contributors.

§ Leverage paid advertising and advertorials to gain editorial coverage aligned to school brand messages.

§ With guidance from the School DAM, Regional and Central teams, respond appropriately to media enquiries.

§ Support the school team on crisis communications working with the Regional and Central teams as appropriate.

Support the School DAM to develop the annual marketing plans for the school aligned to the regional marketing plan.

§ Support the analysis of prior year performance.

§ Support the development of strategies and tactics for the coming year.

§ Manage the marketing budget and the ROI of marketing activities carried out.

Work with the School MAC team and Regional office on any other Marketing related activities as required.

§ Perform regular competitive audits and provide business intelligence to the school MAC and SLT team and regional / central colleagues.

§ Run required analytics and / or assist with preparing data for analysis.

§ Assist with brand related projects such as alumni networking support.

§ Support the MAC team through attendance at school recruitment events.

Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team.

§ Provide supportive and focused leadership to enable a Marketing Executive to reach their individual, team and school goals.

§ Act as a role-model to other members of the MAC Team and coach the best from them.

§ Support the DAM to develop a culture where the school engages as one and works to ensure admissions is a whole school responsibility.

§ Contribute to the sharing of best practice in marketing across the MAC school team, region and group.

Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

§ Take ownership for personal development and works with DAM to develop and implement a focused and straightforward Personal Development Plan.

§ Take ownership for requesting feedback from others in a timely fashion.

§ Provide both constructive and appreciative feedback both unprompted and when asked.

Qualifications / Training

Bachelor’s Degree

Experience / Knowledge/ Skills

Minimum 5 years working in a marketing team/environment (agency or client side)

Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures

Strong leadership skills

Experience of having managed a team

Experience of having worked within a service delivery sector, education sector experience a bonus

Experience of brand equity development

Experience of campaign development including creative materials

Good analytical skills and evaluation of ROI, KPIs

Outstanding written and verbal communication skills in [insert language]

Good copywriting skills with excellent written English

Experience in monitoring competitor market activity

Excellent time management skills and flexibility in dealing with multi-functional tasks

Strong aesthetic eye in evaluating collateral – both in terms of design and in terms of driving effective behavior change

Personal Attributes

Creative and technical thinking ability

Self-motivated, flexible and adaptable to different tasks at hand

Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure

Uses evidence to support arguments or positions taken

High level of integrity

Excellent time management and organizational skills

Proficient communicator both oral and written

Excellent attention to detail

Affinity with and interest in education