深圳招聘

 Main Objective:
？ Product category portfolio management
？ To achieve product category business sell-in/sellout target by activating consumer with product news, events, and integrated marketing support
？ Brand Image enhancement via disciplined communication strategy with creativity

Main Responsibility:
** Market understanding and analysis
Competitive Analysis
？ Monitoring competitors’ launches, activities
？ Analysis of competitive offerings (claims, pricing, performance, etc.)
？ Competitive communication analysis
Consumer Understanding
？ To understand Dior users and their satisfactions/dissatisfactions, expectations
？ To understand potential consumers and their needs
？ To understand competitive brand users and their satisfactions/dissatisfactions
？ To understand marketing trend
** Product Management
Launch Activities
？ To develop localized launch plans based on international marketing plan
？ To maximize the impact of star product launches through all related dimensions of communication, such as advertising, merchandising, PR, CRM, in-store activities, etc.
Media and Advertising
？ To work with media manager on the implementation of monthly media plan, developing lay-out and artwork with agency and meeting deadlines
？ To prepare advertising materials to maximize the effectiveness of consumer education and communication
Promotional Activities
？ To work with event agencies on event program design, based on product concept and budgeting guidelines
？ To monitor and evaluate the promotional activities with support from Retail Marketing
？ Sales Forecast and Inventory Control
？ To work with forecast Future Master on monthly sales forecast, especially pay close attention on the top 50 skus and work out sku rational proposal to management for decision.
Communication and Venodr Management
？ To communicate the marketing plans with all related functions so as to invite involvement and improve efficiency
？ To manage and motivate agencies to achieve better quality in all aspects of ATL and BTL development to develop the subordinates.

Profiles We are looking for:
？ At least above 5 years related experience on marketing; at least 3 years Brand Management experience
？ Be proficient in retail channel
？ Fluent in Mandarin and English and in both written and oral communication
？ Good PC skills and familiar with Word, Excel, PowerPoint, etc.
？ University graduate or above

LVMH集团在1987年由Moet Hennessy和Louis Vuitton两大集团合并成立。做为一个在全球高档消费品行业中居领先地位的集团，LVMH旗下产品包括时装、皮具、葡萄酒、烈酒、名表、珠宝、高级香水和化妆品。LVMH透过林林总总的产品把欧洲雅致的生活精粹一一带到全球的不同角落。LVMH是传统与现代艺术的完美融合，每件产品由激情所创造，力求尽善尽美，在全球各地受到万千宠爱。

LVMH香水化妆品（上海）有限公司是LVMH集团于2000年在中国投资成立，负责LVMH香水化妆品集团旗下的部分品牌在中国的销售。随着越来越多的中国消费者追求更为精致和高品位的生活，为满足日益增长的市场需求，LVMH香水化妆品（上海）有限公司旗下Dior（迪奥）、Guerlain（娇兰）、Givenchy（纪梵希）、Make Up For Ever（玫珂菲）、Benefit（贝玲妃）、 Kenzo(凯卓)、Acqua Di Parma（帕尔玛之水）、Fresh（馥蕾诗）、ChaLing（茶灵）等品牌现正寻求致力于奢侈品行业发展的优秀人才。