深圳招聘

工作职责:

The Brand Manager is responsible to drive the growth of his/her responsible product lines or functions within an organisation and ensure all aspects of its marketing and multi function match. This current open position will have a strong focus on European marketing planning and execution.

Responsibilities

Define the responsible product line marketing plan based on solid understanding of user/market/competition.

Lead European marketing planning and execution for responsible product lines.

Collaborate with marketing related functions to execute the marketing plan, including creative/advertising/PR/social/EDM.

Collaborate with product/operation functions to come up with product line strategy needed resources to achieve brand goals.

Guide the development of high quality and effective marketing materials that align correctly with the overall brand strategy.

Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.

任职资格:

8+ years working experience working as a brand manager or marketing manager is a MUST. Experience of both traditional marketing and digital marketing is a plus.

Passionate about brand building with good data analysis capability.

Self-driven with strong business ownership and good interpersonal skills.

Proficient in English is a must, proficient in German is a big plus, a certain level mastery of Mandarin is needed.

Having studied, lived or worked in English-speaking countries is preferred.

Bachelor degree or above.

安克创新由阳萌创立于2011年，致力于在全球市场塑造中国消费电子品牌，通过不断创新，将富有科技魅力的领先产品带向全球消费者，弘扬中国智造之美。安克创新成功打造了智能充电品牌Anker， 并相继推出Eufy、 Roav、 Zolo、 Nebula等智能硬件品牌， 进一步拓宽业务领域，并在智能充电、智能家居、智能语音等领域均有出色表现，拥有全球100多个国家与地区的3000万用户。
自成立以来，安克创新以每年超过50%的增速发展： 2015年总收入约为13亿人民币，净利润额达到1.56亿人民币； 2016年，总收入达25亿人民币，同比增长92.69%；净利润同比增长101.50%。2017年12月，安克创新提出双品牌战略，将在“安克创新”和“海翼电商”两个品牌下分别实现“塑造一组标杆品牌”和“提供一组基础服务”两个企业愿景，以更清晰的布局，加速“弘扬中国智造之美”的步伐。

Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car and more.
Founded in 2011 by Steven Yang, Anker quickly established itself as an innovator and market leader in intelligent charging solutions. Today, Anker Innovations is bringing this same spirit of innovation to a number of exciting spaces including automotive, audio, entertainment and the emerging smart home. This is being led by its six key brands: ANKER, EUFY, NEBULA, ROAV, SOUNDCORE and ZOLO.
With over 30 million customers in more than 100 countries and regions around the world, Anker Innovations and its key brands are driving unprecedented growth. In 2015, the company realized revenue of over 1.3 billion CNY with net profits of 156 million CNY. In 2016, the company’s net profits rose over 100%, with total revenue reaching 2.5 billion CNY -- up over 92% compared to same period as the previous year.